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Sestyle - Personal Branding ENG
Best international posts about Personal Branding in English
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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | Sestyle - Personal Branding ENG | Scoop.it

"Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential client looking at your past work before a meeting, or a recruiter deciding whether to reach out to you for your next dream job. Even if you understand why it’s important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first."

Sestyle's insight:

Link Humans has pulled together some great tips and tricks combined with stats to help you find the best way to amp up your profile.

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Is dressing for success still required?

Is dressing for success still required? | Sestyle - Personal Branding ENG | Scoop.it
Casual attire has become the norm in most workplaces. Certain circumstances call for a bit more formality, though, and fundamentals of decorum must still prevail.
Sestyle's insight:

Here are a few rules of thumb to consider:

Your comfortable clothes shouldn't make any of your co-workers uncomfortable.Customer-facing employees should dress to or slightly above their customer's standards in face-to-face meetings. Formal dress should be the default for public appearances, meetings with public officials or foreign dignitaries, or meetings for new business opportunities.
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It’s a Brand New, Brand YOU, Visual World

It’s a Brand New, Brand YOU, Visual World | Sestyle - Personal Branding ENG | Scoop.it

It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance.

Sestyle's insight:

A laser-sharp, visually-powerful brand is the single most important step you can take to reach, excite and inspire people to take action — and hire brand “you.”

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Hello, It's Nice to Meet you...Again: Your Digital Reputation Precedes You - Brian Solis

Hello, It's Nice to Meet you...Again: Your Digital Reputation Precedes You - Brian Solis | Sestyle - Personal Branding ENG | Scoop.it

Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect. It doesn’t matter if you’re fresh out of college and hoping your past Facebook indiscretions don’t torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success.

Sestyle's insight:

Take a moment to answer this question…Why do you use social networks?

Is it to communicate your life to friends and followers?

Is it a form of self-expression?

Do you cast your actions to the proverbial audience to enchant or entertain them?

What is it that you value and how could that change with a bit of self-reflection?

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How to Reinvent Your Personal Brand After Failure

How to Reinvent Your Personal Brand After Failure | Sestyle - Personal Branding ENG | Scoop.it

All of us have faced failure at some point in our lives. Failure by itself is not the end of the road. It is how we deal with it that determines whether our lives move forward or get stuck in a downward spiral.

Sestyle's insight:

We may not have the perfect childhood and our path to redemption may have many roadblocks, but the lesson is clear: anyone can reinvent their personal brand.

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How to Create Your Personal Brand Touchstone

How to Create Your Personal Brand Touchstone | Sestyle - Personal Branding ENG | Scoop.it
Sestyle's insight:

Your touchstone should evoke images that make a direct contact with your audience. A touchstone is what you are known for, the core of your genuineness or value.

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Building Your Personal Brand Online In 10 Easy Steps

Building Your Personal Brand Online In 10 Easy Steps | Sestyle - Personal Branding ENG | Scoop.it
What do people see when they Google you? Building your personal brand online will determine the business you get - and don't get - for many years to come.
Sestyle's insight:

You have to understand what your potential clients will look for and trace the path that they will use to discover you.

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How To Write Your About Me Page

How To Write Your About Me Page | Sestyle - Personal Branding ENG | Scoop.it
Struggling to write your About Me page? Find out how to write a killer about page and the secret ingredients (& inspiration) every blogger should know.

Via Alessandro Rea
Sestyle's insight:

There’s no cookie-cutter blueprint to ensure success. All you can do is align with what feels good and right to you, because when it’s authentic and shows your inner light ablaze, your people will love it.

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Carol Rine's curator insight, February 5, 8:58 AM

I JUST heard about this site in my PLN. Thanks @mcguirp!


Paul Dixon's curator insight, February 5, 12:09 PM

Every blogger should have an About Me page that stands out from others, engages their audience and encourages the reader to come back to their blog over and over again. Here, in this article, you get all the clues you need, including a template, to write an intriguing and captavating About Me page.

Travel 2 the Caribbean's curator insight, February 6, 2:48 AM

Wow! Very insightful info

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New Year. Time to Revitalize Your Personal Brand?

New Year. Time to Revitalize Your Personal Brand? | Sestyle - Personal Branding ENG | Scoop.it
Your personal brand needs to be up to date with the value you offer the employers you're targeting right now in executive job search.
Sestyle's insight:

Many people like to make resolutions for the New Year.

Some decide to change behaviors to improve their physical health.

Why not spend some time resolving to improve your career health?

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How to Sell Yourself at a Job Interview

How to Sell Yourself at a Job Interview | Sestyle - Personal Branding ENG | Scoop.it
If you are looking to get back in the workforce or feel now is the time to switch jobs, it is important to polish up your interviewing skills in order to put yourself in the best position possible to attain what job you want.
Sestyle's insight:

Remember, your non-verbal communications can actually kill or deliver the results you want.

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How to Increase Brand Engagement on Twitter [VIDEO]

How to Increase Brand Engagement on Twitter [VIDEO] | Sestyle - Personal Branding ENG | Scoop.it

"How do you get the best engagement rates for your personal brand on Twitter?"

Sestyle's insight:

Laurence Hebberd of Link Humans presents his Twitter Cheat Sheet.

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How to Say No Gracefully

How to Say No Gracefully | Sestyle - Personal Branding ENG | Scoop.it

"Saying no to a senior leader or customer seems almost unthinkable, even laughable, for many people. However, when saying yes is going to compromise your ability to make the highest contribution, it is also your obligation"

Sestyle's insight:

Saying no is like any other skill: it can be improved through practice. Start practicing with a relatively trivial request, like a lunch invitation you have received in email. Over time build up until saying no becomes easy. It may be the most useful skill you ever develop.

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The Art and Science of Professional Storytelling

The Art and Science of Professional Storytelling | Sestyle - Personal Branding ENG | Scoop.it

"Recently I was asked to introduce myself at an event and I told, “As a child I was fond of storytelling and as a student, I was passionate about branding. And one fine day, I realised that storytelling is the most powerful branding tool, be it people, products or companies.” OMG, even while introducing myself, I was telling a story. Stories were probably always in my blood."

Sestyle's insight:

Storytelling is an art but why we love stories has science behind it Stories stay in our mind or memory and also help us attract more customers. 

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10 Ways To Measure Brand Purpose

10 Ways To Measure Brand Purpose | Sestyle - Personal Branding ENG | Scoop.it
Metrics and big data are on everyone’s minds it seems these days – a symptom of the market’s continuing obsession with quants as measurement of proof, and indeed proof of measurement. The framework of financial measures (and acronyms) that dominated investor reporting has today been supplemented by a plethora of social measures intended to track every click, count every interaction and in the process derive sentiment and “truth” from every social engagement.
Sestyle's insight:

“Measure what matters because it matters what you measure”

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The 6 Essential Elements of a Powerful Unique Selling Proposition

The 6 Essential Elements of a Powerful Unique Selling Proposition | Sestyle - Personal Branding ENG | Scoop.it
The 6 Essential Elements of a Powerful Unique Selling Proposition
Sestyle's insight:

A USP stands for "unique selling proposition." It’s the thing that makes you unique in the marketplace—it’s what customers can get from you that they can’t find anyplace else. Having a clear USP gives you a clear response for these questions:

How are you unique?In what way are you different from your competitors?Why should I buy from you, rather than from someone else?Why should I care at all about you or anything you sell?
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How a Student Used Lego to Build the Ultimate Resume

How a Student Used Lego to Build the Ultimate Resume | Sestyle - Personal Branding ENG | Scoop.it
Leah Bowman used Lego to construct the ultimate first impression on her job search.
Sestyle's insight:

When a potential employer asked Bowman for a persuasive advertisement, she used her graphic design skills and love of Lego to advertise herself for the position. The brick version includes assembly instructions that highlight Bowman's skills, creativity and initiatives.

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Personal Branding Experts directory

Personal Branding Experts directory | Sestyle - Personal Branding ENG | Scoop.it

It is with great pleasure that I offer you this unique compilation of 85+ personal branding experts from around the world. I think the numbers speaks for themselves: personal branding is not a fade, it is here to stay, and you can now find someone to help you establish your brand in your own country and language. 

Sestyle's insight:

Glad and honored to be among many talented professionals.

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Your Personal Brand Launching Formula

Your Personal Brand Launching Formula | Sestyle - Personal Branding ENG | Scoop.it

How to Get Going When You Don’t Know Where to Start.

Sestyle's insight:

- Design your vision. 
- Create a plan.
- Take action!

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5 Ways To Get Bold With Your Personal Brand

5 Ways To Get Bold With Your Personal Brand | Sestyle - Personal Branding ENG | Scoop.it

"Have you been working on your personal brand for a while? If so, you may be ready to take bigger steps to grow your personal brand even more. Here are five ways you can get bold with your personal brand, spreading your message to an even wider audience"

Sestyle's insight:

#1: Write a book

#2: Teach a class

#3: Find paying speaking opportunities

#4: Create a professional group or organization

#5: Land a media interview

 

 

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Taking Stock of My Life and My Brand, or How I Followed My Heart

Taking Stock of My Life and My Brand, or How I Followed My Heart | Sestyle - Personal Branding ENG | Scoop.it

Reimagining our lives and rebranding for a different work style and lifestyle is possible.

Sestyle's insight:

You don’t have to have a health crisis like me to take stock of your life and your brand. Your goal may be to create a new brand or to tweak an existing one, but you’ve got to know yourself and what you want. Have a goal and make a plan. It’s as simple as following your heart.

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How To Build a Rockstar Twitter Profile

How To Build a Rockstar Twitter Profile | Sestyle - Personal Branding ENG | Scoop.it
To help you accomplish this, I have put together some tips and tricks to give your Twitter profile a rockstar makeover!
Sestyle's insight:

Take some time to make your Twitter profile as attractive and engaging as possible. It’s the face of your business on Twitter, so make it rock!

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You HATE the Word Authenticity. You Must be Authentic.

You HATE the Word Authenticity. You Must be Authentic. | Sestyle - Personal Branding ENG | Scoop.it
You hate the word authenticity... But you must be authentic. You must be authentic to attract and maintain your audience. Here's why and how...
Sestyle's insight:

You hate the word authentic because of your own insecurities.

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How to Be Perceived as an Expert in Your Field

How to Be Perceived as an Expert in Your Field | Sestyle - Personal Branding ENG | Scoop.it
Being perceived as an expert is crucial to your effectiveness as a leader. Here are five ways to establish your authority and and be perceived as an expert in your field.
Sestyle's insight:

Your effectiveness as a leader is directly related to your perceived authority as an expert in your field. You can’t fake it. It has to flow organically out of your passion, experience, and competence.

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The Five Characteristics of Successful Innovators

The Five Characteristics of Successful Innovators | Sestyle - Personal Branding ENG | Scoop.it
They're not lone geniuses, big-risk takers, or college drop-outs.
Sestyle's insight:

In short, there is no point in just hoping for a breakthrough idea – what matters is the ability to generate many ideas, discover the right opportunities to develop them, and act with drive and dedication to achieve a meaningful goal.

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