Values must support your organization's purpose and desired future. Ask first, “What are our values?” Then ask, “Do our values enable us to fulfill our purpose and our potential?
Our values are our deeply held beliefs about what is right and good, evoking standards that we care deeply about. They drive our behaviors and decisions, trigger our emotions, and can fuel a passion that drives commitment, even in the face of obstacles and change.
An engaging vision, one that captures our hearts, does so because it clearly resonates with our core values. When a group of people discover they share the same values, there is a significant increase in energy, commitment and trust.
and http://seapointcenter.com/vision-part-2/ ;
Via Ariana Amorim, AlGonzalezinfo, Anne Egros, Roy Sheneman, PhD