Every business owner needs to day dream – it’s an essential skill if you want to grow your business and ensure it reaches its full potential. By spending time dreaming, you’ll get different insights into what’s really going on, where you want to be, and how you are going to get there. Day dreaming is an important part of the process of strategic planning and envisioning your business’s future direction. It allows you to think big without the constraints of ‘reality’, it allows the mind the wander to places it might not normally go, to see new connections and create new ideas. Day dreaming is important because it has no boundaries, walls or barriers – anything becomes possible. Walt Disney knew all about the importance of day dreaming. He attributed his phenomenal run of film release successes to his creative three-step process, later termed: ‘The Disney Strategy’.
Via Roger Francis