Why do books, movies, and television shows captivate us? Because of the stories they tell and most of the time it is a story that we can connect... (Why do books, movies, and television shows captivate us?
Effective leaders recognize the power that stories have to capture our attention and often use them to connect their vision to action. There are numerous ways of communicating in today’s media rich culture and leaders have numerous options available to convey their message. Storytelling is one method that has been in existence since humans could communicate. Storytelling has been used to spread religions, win support for political agendas, and launch wars. Storytelling is used in a variety of fields and areas and is vital to increasing your communication skills.
Via F. Thunus, David Hain