So, what do you think? Imagine sending your best customers a handwritten note for attending your event. Now thats creative marketing!!!
Recently, I gave a Marketing 101 talk to a group of small-business owners in Austin, Tex., mostly principals at professional service companies like law firms. I’m a big fan of handwritten notes as an effective, inexpensive but surprisingly powerful tool and highlighted them in my presentation.
Afterward, Gerald Blancett, a marketing representative with a cable company, came up to me. He excitedly shared photos he took with his smartphone of a handwritten postcard he had received from a local clothing boutique, DuO. He had been so impressed that he took pictures of it and sent them to friends.
Via Suzanne Axt