The Michael & Susan Dell Foundation recently released an infographic on the Ed-Fi Tool Suite, a universal educational data standard and tool suite, showcasing its significant gains in momentum and use in eight K-12 state education agencies,...
Increasing customer engagement and conversions are top priorities. Yet many of these professionals have still not tapped all of the opportunities available to make this happen on their sites, leaving a disconnect between what they say and what they actually do.
Wondering what areas offer some of the greatest opportunities for digital marketers to see the ROI of their efforts? What do they say their priorities are vs. what do they actually spend their marketing budget on?
The results of the Adobe 2012 Digital Marketing Optimization Survey - http://bit.ly/KloyOL - and a corresponding Infographic that uncover the top five areas that digital marketers should focus on to immediately improve conversion and return on their marketing investments.
Survey responses from more than 1,700 digital marketers worldwide, spanning business-to-consumer and business-to-business commerce companies across retail, finance, media, and technology and consumer goods industries, reveal that:
Conversion Optimization needs to be given higher priority
Over 80% of respondents allocate 15% or less of their marketing budget to optimization efforts – up only 1% from our 2009 survey.
Testing consumer engagement throughout the funnel is critical to optimization
But more than 50% of the respondents cited testing was still not a company priority.
The search box is often the most-used area of a website
Yet fewer than 50% of respondents are optimizing on-site search results.
Marketers are not taking advantage of simple cross-sell or up-sell opportunities
38% of digital marketers surveyed do not provide any content or product recommendations.
In the burgeoning areas of video, mobile and social, marketers seem to be on the right path
61% of respondents are focusing on video in 2012 for helping drive conversion. 70% of respondents are focusing on social sharing as a top effective social strategy. The top three mobile strategies marketers plan to focus on this year are mobile optimized sites, mobile apps, and advertising promotions, including bar codes and QR codes.
In evaluating this year’s responses, the following Top 5 conversion opportunities emerged: http://adobe.ly/KlpfYc
Prioritize optimization across your organization as a strategic process Use a data-driven approach to optimization Optimize conversion with video Optimize social engagement Optimize for all mobile channels
AR SPOT is an augmented-reality authoring environment for children. An extension of MIT’s Scratch project, this environment allows children to create experiences that mix real and virtual elements. Children can display virtual objects on a real-world scene observed through a video camera, and they can control the virtual world through interactions between physical objects.
This project aims to expand the range of creative experiences for young authors, by presenting AR technology in ways appropriate for this audience. In this process, we investigate how young children conceptualize augmented reality experiences, and shape the authoring environment according to this knowledge.
Being a designer, your first wish might be to make any website appealing for the end-users and the next to make that full functional. However, it usually happens that focusing too much on functionality lets you lose the basic interface design. Interface is of prime importance for the end users, so it should be attention grabbing and interesting. The interface not made that way will repel the new readership and the old audience.
A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users.
From "FAQ" page:
"Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics.
It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.
This is done by:
- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with.
- Elevating the conversation.
- Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place.
By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape.
In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..."