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IMAGINE: How Creativity Works

Flash Rosenberg imagines how the ideas in IMAGINE are tackled, tickled and teased-out by the author Jonah Lehrer.

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Infographic: The Potential of Edu Data

Infographic: The Potential of Edu Data | Bibliotecas Escolares & boas companhias... | Scoop.it
The Michael & Susan Dell Foundation recently released an infographic on the Ed-Fi Tool Suite, a universal educational data standard and tool suite, showcasing its significant gains in momentum and use in eight K-12 state education agencies,...

 

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Top 5 Conversion Opportunities For Digital Marketers In 2012 + #Infographic

Top 5 Conversion Opportunities For Digital Marketers In 2012 + #Infographic | Bibliotecas Escolares & boas companhias... | Scoop.it

Increas­ing cus­tomer engage­ment and con­ver­sions are top pri­or­i­ties.  Yet many of these pro­fes­sion­als have still not tapped all of the oppor­tu­ni­ties avail­able to make this hap­pen on their sites, leav­ing a dis­con­nect between what they say and what they actu­ally do.

 

Won­der­ing what areas offer some of the great­est oppor­tu­ni­ties for dig­i­tal mar­keters to see the ROI of their efforts? What do they say their pri­or­i­ties are vs. what do they actu­ally spend their mar­ket­ing bud­get on?

 

The results of the Adobe 2012 Dig­i­tal Mar­ket­ing Opti­miza­tion Sur­vey - http://bit.ly/KloyOL -  and a cor­re­spond­ing Info­graphic that uncover the top five areas that dig­i­tal mar­keters should focus on to imme­di­ately improve con­ver­sion and return on their mar­ket­ing investments.

 

Summary:

Sur­vey responses from more than 1,700 dig­i­tal mar­keters world­wide, span­ning business-to-consumer and business-to-business com­merce com­pa­nies across retail, finance, media, and tech­nol­ogy and con­sumer goods indus­tries, reveal that:

 

Con­ver­sion Opti­miza­tion needs to be given higher priority

Over 80% of respon­dents allo­cate 15% or less of their mar­ket­ing bud­get to opti­miza­tion efforts – up only 1% from our 2009 survey.

Test­ing con­sumer engage­ment through­out the fun­nel is crit­i­cal to optimization

But more than 50% of the respon­dents cited test­ing was still not a com­pany priority.

The search box is often the most-used area of a website

Yet fewer than 50% of respon­dents are opti­miz­ing on-site search results.

Mar­keters are not tak­ing advan­tage of sim­ple cross-sell or up-sell opportunities

38% of dig­i­tal mar­keters sur­veyed do not pro­vide any con­tent or prod­uct recommendations.

In the bur­geon­ing areas of video, mobile and social, mar­keters seem to be on the right path

61% of respon­dents are focus­ing on video in 2012 for help­ing drive conversion. 70% of respon­dents are focus­ing on social shar­ing as a top effec­tive social strategy. The top three mobile strate­gies mar­keters plan to focus on this year are mobile opti­mized sites, mobile apps, and adver­tis­ing pro­mo­tions, includ­ing bar codes and QR codes.

 

In eval­u­at­ing this year’s responses, the fol­low­ing Top 5 con­ver­sion oppor­tu­ni­ties emerged: http://adobe.ly/KlpfYc

Pri­or­i­tize opti­miza­tion across your orga­ni­za­tion as a strate­gic process Use a data-driven approach to opti­miza­tion Opti­mize con­ver­sion with video Opti­mize social engage­ment Opti­mize for all mobile chan­nels

Source:  http://adobe.ly/KlpfYc ;


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maxOz's comment, June 1, 2012 9:07 AM
Thank You so much Marty, I don't know what to say! And by the way you are not [slightly dummer!!!
You are always welcome to Oz, and will have a very good friend to greet you xxx
maxOz's comment, June 2, 2012 9:24 PM
Andreas and Cihan Thanks for sharing
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Animate Your Comics and Illustrations Easily with MotionArtist

 

 


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Robin Good's curator insight, March 8, 2013 8:06 PM



MotionArtist is a downloadable software for both Macs and Windows PCs which provides powerful animation capabilities to the non-expert animator, illustrator or comics designer.


With MotionArtists it is possible to capture, edit and animate existing comics and illustrations and to export the final product to most major video formats (including 1080p HD) or to HTML 5.


"MotionArtist, launched Tuesday, allows users to add movement to existing comics or create entirely new and diverse projects.


...MotionArtist was designing the simplest process for people who might not have a background in cartoons, but want to dive right in."


"Really what we've tried to do is create an animation tool for non-animators."


"In the program, users can create panels of any shape and then drop in layered images (like a Photoshop file). Then, using an intuitive point-to-point system, they can set the elements on paths and move them around within the panel.


...


Motion comics have grown in popularity in recent years, with popular comic book titles like X-Men making the jump to Netflix or YouTube, where they can be watched instead of read."


(Source. Mashable)



Check this video too: http://youtu.be/HMstJ2vDcJU


Tutorial videos: http://motionartist.smithmicro.com/motionartist-videos.html


More info: http://motionartist.smithmicro.com/


Buy ($49.99): http://motionartist.smithmicro.com/motionartist-buy.html 



Peter Shanks's comment, March 9, 2013 5:02 PM
a successor for the late, lamented, flash editor?
Peter Shanks's comment, March 9, 2013 5:57 PM
oh... no tweening :( still, quite an exciting tool
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Top 4 Best Media Player for Mac for Entertainment | Free Download Buzz

Top 4 Best Media Player for Mac for Entertainment | Free Download Buzz | Bibliotecas Escolares & boas companhias... | Scoop.it
Free Download Buzz brings free and best media players for mac for fun and entertainment with VLC player, NicePlayer, DivX, Windows Media Components

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Create QR-Codes with Logo or Image fast, free & easy | QRCode-Monkey-Generator

Create QR-Codes with Logo or Image fast, free & easy | QRCode-Monkey-Generator | Bibliotecas Escolares & boas companhias... | Scoop.it
This free QR Code Generator creates QR Codes with logo-images. Generate your QR Code for urls, vcard, facebook, youtube and more. Download in print quality as PNG, SVG, PDF, EPS.

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Ubleam's comment, April 16, 2013 5:56 AM
The unpublished report on 2D code readers for mobile marketing. Finally discover the most successful and popular barcode readers:
http://blog.ubleam.com/a-complete-survey-on-2d-barcodes-reading-performances-on-mobile/
Pirate Librarian's curator insight, April 17, 2013 3:15 PM

Nice!

Rose Marie DeSousa's curator insight, November 22, 2013 2:00 PM

Great, Thanks for this. Perfect timing

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What's the Difference Between "Doing Projects" and "Project Based Learning"?

What's the Difference Between "Doing Projects" and "Project Based Learning"? | Bibliotecas Escolares & boas companhias... | Scoop.it
Thanks to Amy Mayer of FriEdTechnology for this fantastic comparison describing the key differences between "doing projects" and project-based learning! This, my friends, is exactly what I have bee...

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La lectura en la escuela

La lectura en la escuela | Bibliotecas Escolares & boas companhias... | Scoop.it

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14 Bloom's Taxonomy Posters For Teachers

14 Bloom's Taxonomy Posters For Teachers | Bibliotecas Escolares & boas companhias... | Scoop.it
14 Bloom's Taxonomy Posters For Teachers
See it on Scoop.it, via The Ischool library learningland

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Digital Citizenship Poster for Middle and High School Classrooms | Common Sense Media

Digital Citizenship Poster for Middle and High School Classrooms | Common Sense Media | Bibliotecas Escolares & boas companhias... | Scoop.it

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Goal Setting for Social Media 101 (avec images) · rlstubblefield6

For a semester, I have worked to compile all kinds of different information and points of view on how to set goals for various social media outlets for businesses.
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Social Media Lessons From Mad Men | Social Media Explorer

Social Media Lessons From Mad Men | Social Media Explorer | Bibliotecas Escolares & boas companhias... | Scoop.it

A great blog comparing social media in our time to the 1960s, and how much they really have in common.


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How to Track Social Media Traffic With Google Analytics

How to Track Social Media Traffic With Google Analytics | Bibliotecas Escolares & boas companhias... | Scoop.it

This gives a quick and understandable overview of Google's Analytics feature.


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AR SPOT: An Augmented-Reality Programming Environment for Children | Augmented Environments Lab

AR SPOT: An Augmented-Reality Programming Environment for Children | Augmented Environments Lab | Bibliotecas Escolares & boas companhias... | Scoop.it

AR SPOT is an augmented-reality authoring environment for children. An extension of MIT’s Scratch project, this environment allows children to create experiences that mix real and virtual elements. Children can display virtual objects on a real-world scene observed through a video camera, and they can control the virtual world through interactions between physical objects.

 

This project aims to expand the range of creative experiences for young authors, by presenting AR technology in ways appropriate for this audience. In this process, we investigate how young children conceptualize augmented reality experiences, and shape the authoring environment according to this knowledge.


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45 Ultra-Effective Hand-Drawn Website Designs | Template Monster Blog

45 Ultra-Effective Hand-Drawn Website Designs | Template Monster Blog | Bibliotecas Escolares & boas companhias... | Scoop.it
Check out the showcase of awesome website designs incorporating hand drawn style into their layout.

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Everything That Will Go Extinct In The Next 40 Years [Infographic]

Everything That Will Go Extinct In The Next 40 Years [Infographic] | Bibliotecas Escolares & boas companhias... | Scoop.it
Goodbye newspapers, retirement, wrinkles, euro...

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Xaos's curator insight, February 7, 2013 1:36 AM

Futurist website nowandnext.com put together this awesome infographic predicting all of the technologies, behaviors, and ideas that will probably be distant memories by 2050. Among their predictions: no more retirement four years from now, no more secretaries six years from now, and no more free parking or sit-down breakfasts by 2019.

 

Laura Brown's comment, February 9, 2013 6:46 PM
I'm not going to worry about it because I will be extinct myself in roughly 40 years.
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Layout, Share and Publish Your Multimedia Walls with Padlet

Layout, Share and Publish Your Multimedia Walls with Padlet | Bibliotecas Escolares & boas companhias... | Scoop.it
The simplest way to create. From any device, with anyone.

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Robin Good's curator insight, March 12, 2013 2:26 PM



Formerly known as WallWisher, Padlet is a cool web app which allows anyone to easily create, share and publish multimedia contents with extreme ease.


Padlet provides an empty canvas on which you can upload and freely position any image, link, video or file you want. Actually you have two options for layout: a) Stream (as in a blog) and b) Freeform.


Your final composition can be published as a public page, shared on social media or embedded fully inside your website or blog.


Padlet works across all types of devices and screens.



Free to use.


Examples: http://padlet.com/gallery

http://padlet.com/wall/pocketfullofdesign1


FAQ: http://jn.padlet.com/knowledgebase


Chrome app: http://sl.padlet.com/chromeapp


WordPress plugin: http://sl.padlet.com/shortcode-plugin


Try it out now: http://padlet.com/


Create a wall now: http://padlet.com/create





André Manssen's curator insight, March 13, 2013 2:52 PM

Vroeger heette deze leuke webtool "Wallwisher", een gratis digitaal prikbord en heel leuk om in de klas te gebruiken.

GIANFRANCO MARINI's curator insight, March 14, 2013 5:11 AM

Mi limito a tradurre in italiano quanto scritto da Robin Good: Precedentemente conosciuto come WallWhisher, Padlet è una webapp che consente a chiounque di realizzare, condividere e pubblicare facilmente  contenuti multimediali. 

Padlet fornisce uno spazio nel quale è possibile caricare e posizionare dove si vuole qualsiasi tipo di immagine, link, video, o file. Attualmente le opzioni per il layout sono di due tipi: 1. Stream (come in un blog); 2. caricamento di uno sfondo personalizzato.

Il risultato finale può essere pubblicato come pagina pubblica, condiviso nei social media o incorporato in un sito web o blog o forum.

 

Posso aggiugnere che mi sembra un servizio che può essere facilmente utilizzato nella didattica in quanto offre la possibilità di creare spazi organizzati in cui presentare temi e problemi disciplinari o multidisciplinari e aggregare informazioni dal web su temi specifici. Un utile strumento per l'insegnamento e l'apprendimento.

 

Per utilizzarlo è sufficiente registrarsi, l'uso è libero e gratuito.

 

Link

http://padlet.com/

 

Esempi:

http://padlet.com/gallery

http://padlet.com/wall/pocketfullofdesign1

 

FAQ: http://jn.padlet.com/knowledgebase

 

Chrome app: http://sl.padlet.com/chromeapp

 

 

 

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7 Golden Tips To Enhance The Look And Feel Of User Interface Designs

7 Golden Tips To Enhance The Look And Feel Of User Interface Designs | Bibliotecas Escolares & boas companhias... | Scoop.it

Being a designer, your first wish might be to make any website appealing for the end-users and the next to make that full functional. However, it usually happens that focusing too much on functionality lets you lose the basic interface design. Interface is of prime importance for the end users, so it should be attention grabbing and interesting. The interface not made that way will repel the new readership and the old audience.


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Brian Yanish - MarketingHits.com's curator insight, March 15, 2013 10:49 AM

This article showcases 7 points that you should think about before you start working on the design of the site.


1. Make The Design Personalized

2. Make The Design Systemized

3. Consider the typography

4. Navigational And Content Icons

5. Content And Images Should Have Good Balance

6. Navigation Should Be Consistent

7. Keep The Designing Elements Simple

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New Community Curation Platform For Quality Minds To Share Quality Content: Newsana

New Community Curation Platform For Quality Minds To Share Quality Content: Newsana | Bibliotecas Escolares & boas companhias... | Scoop.it

A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users.

 

From "FAQ" page:

"Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics.

 

It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.


This is done by:

- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with.

- Elevating the conversation.

- Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place.

 

By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape.

 

In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..."

 

Official Website: http://newsana.com

 

"FAQ" page: http://newsana.com/faq

 

More info: http://newsana.com/explained

 

Request an invitation: http://newsana.com/member/invite

 


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'Uzzi' Usman Naeem's curator insight, April 10, 2013 3:58 AM

The website is amazing

 

Pascal Gibert's comment, April 12, 2013 5:06 AM
Merci Cendrine, bises ;)
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Overview of Information Literacy Resources Worldwide

UNESCO is pleased with the keen interest shown by the professional LIS community in providing this selection of important IL resources.

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El videojuego como entorno de aprendizaje

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

 


Via Ramon Aragon, ProfeRed, Labtic.Unipe, Lorena Acosta
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ProfeRed's curator insight, March 31, 2013 1:04 PM

add your insight...

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Problem-Based Learning or Just Another Project? Use This Checklist to Find Out

Problem-Based Learning or Just Another Project? Use This Checklist to Find Out | Bibliotecas Escolares & boas companhias... | Scoop.it
A few days ago I posted Amy Mayer's comparison between assigning projects and developing project-based learning in the classroom. Due to its immense popularity, I decided to do some more research o...

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Content Curation And 12 More Content Marketing Terms Defined | Business 2 Community

Content Curation And 12 More Content Marketing Terms Defined | Business 2 Community | Bibliotecas Escolares & boas companhias... | Scoop.it
“Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is
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8 Tips for Training Social Media Marketers

8 Tips for Training Social Media Marketers | Bibliotecas Escolares & boas companhias... | Scoop.it

Great ideas for bringing employees together for the common good of increasing social media marketing!


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A Guide to Measuring the Results of Your Social Media Strategy

A Guide to Measuring the Results of Your Social Media Strategy | Bibliotecas Escolares & boas companhias... | Scoop.it

This infographic gives you step-by-step instructions to making sure that you are meeting the goals of your social media strategy.


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