Acquisition et fi...
Follow
Find tag "branding"
680 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Chafik Yahou
Scoop.it!

Gestion de la relation client : et si les marques cultivaient leur "intelligence relationnelle" ?

Gestion de la relation client : et si les marques cultivaient leur "intelligence relationnelle" ? | Acquisition et fidélisation. DATA et relation client | Scoop.it
A l'heure où les services marketing disposent de tous les outils pour personnaliser davantage la relation avec les consommateurs, force est de constater que ces derniers se montrent de plus en plus...
Chafik Yahou's insight:

Malgré leurs outils et les efforts incontestables qu’elles déploient en matière de gestion de la relation client, les marques n’investissent que trop rarement le champ de « l’intelligence relationnelle »

more...
No comment yet.
Rescooped by Chafik Yahou from Marketing
Scoop.it!

Rethinking Digital Age Marketing Strategy - Branding Strategy Insider

Rethinking Digital Age Marketing Strategy - Branding Strategy Insider | Acquisition et fidélisation. DATA et relation client | Scoop.it
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.

 

Digest...

 

Marketing strategy is particularly difficult because the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged.

 

However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master. To meet the new challenges, we need a new strategic approach, a new mindset and new organizations.

 

The above chart shows the three core brand objectives aligned with six tactical strategies. Mere platitudes and a “one size fits all” approach will not do, so once we’ve identified a particular area of need, we want to focus on building an approach designed for that specific task, rather than chasing the latest fad.


Via marketingIO, Laura Candelaria
Chafik Yahou's insight:

Engagement marketing

more...
Hsin-Ju Tsai's curator insight, October 1, 2014 7:26 AM

In this digital age, traditional branding strategy may not effective to be executed. This article is showing the new brand strategy, three core brand objectives with six tactical strategies. @Ashleigh Ali

 

Matthew Alipour's curator insight, October 2, 2014 1:55 AM

A big question is how can we increase the size of the end of the funnel?

Katia Giovaneli Vatneberg's curator insight, October 28, 2014 4:56 AM

Time to rethink!