UX research - or as it’s sometimes called, design research - informs our work, improves our understanding, and validates our decisions in the design process. In this Complete Beginner's Guide, readers will get a head start on how to use design research techniques in their work, and improve experiences for all users.
Yes, we said it: The two need each other. Even at the risk of sounding a bit cheesy, this is what we believe at Fjord. Considering the two disciplines are both focused on designing for the frontstage and backstage – coupled with the fact that we believe content is inherent in any service experience – it seems silly to not talk about them in the context of a symbiotic relationship.
Service Design is a term that comes up in almost every recruitment client meeting we have at the moment in the UX team at Futureheads Recruitment. More often than not, Service Design seems to be misused and so we've put some thoughts and references together to clarify the latest phrase to be bouncing around the UX market.
Contextual research is the gold standard in user research. But sometimes the user researcher is called upon to run an interview out of context. How can you structure a face-to-face interview to best help users tell their stories?
The term “customer experience” is ubiquitous in business these days. In fact, focusing on the customer experience has become the single most important way for an organization to achieve success—often becoming its key differentiator and competitive advantage. But what exactly is customer experience? How does it differ from customer service? And to what extent should your business or organization be focused on or concerned about it?
There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market.
Architects of buildings and of information face an identical challenge: how do you visually display an abstract concept? Dan Klyn introduces us to three views that architects use to showcase structures, and teaches us how these translate to IA.
We conducted a series of surveys to understand customer preferences and patience in a ticket queue and a physical queue (stand-in-line system) and to investigate whether the assumptions used in analytical queuing models for customer abandonment behavior are realistic. Study results indicate that subjects generally prefer ticket queues over physical queues and have greater patience in ticket queues than they do in physical queues.
Gaining informed consent is a cornerstone of the social sciences. But it is sometimes poorly practiced by user researchers. They fail to explain consent properly. They mix up the consent form with a non-disclosure agreement. And they mix up the consent form with the incentive. Improving the way you get consent will also improve the data you collect because participants can be more open and because it makes user researchers more empathic.
Cette étude de Service Design réalisée pour Crans-Montana Tourisme et Congrès a permis de mettre en lumière le service de conseil proposé par les collaborateurs du département accueil et information. Afin d'accompagner l'évolution du métier de conseiller, une refonte architecturale complète des espaces d'accueil a été effectuée.
To illustrate how service design concepts can help deliver a more engaging experience in digital museum products, this paper will explore the following themes: - How adoption of service and customer experience design practices can help build better project processes, transform organizational habits, and ultimately deliver better interactive experiences to our museum visitors - Strategic planning and digital projects at the American Museum of Natural History that apply service design principles - Additional case studies of applied service design concepts - Implications of placing our museum visitors at the heart of our digital project planning - Challenges, shortcomings, and future of service design
Thomas Cook test-drove virtual reality marketing in 10 of its European retail stores last year, letting consumers try on headsets that took them on a virtual helicopter tour over Manhattan in partnership with Brand USA.
The result: VR-promoted New York excursion revenue skyrocketed 190 percent in those locations.
Expedia ran 1,750 A/B tests last year and used two-way mirrors to study users’ eyeballs — literally — and behavior as they meandering around site pages. It is a formula that turns into conversion — i.e. travelers clicking the book button.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.