I recently attended a webinar on using systems thinking and design thinking conjointly to address sustainability challenges. The webinar was presented by Peter Coughlan of IDEO and Colleen Ponto of Seattle University. It was great to hear from these forefront thinkers/doers thoughts similar to mine on the potential of using systems thinking and design thinking conjointly. I also…
Taxonomy is a complex word for a simple concept: organizing your content by topic, category, or audience. You’ve likely heard the word taxonomy many times and wondered why it’s important and how to go about creating one. Let’s examine the value of a proper taxonomy in web experience management.
The Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. You won’t find success with the tool though if you don’t learn how to use it properly. This post highlights five of the most common and most critical mistakes we’ve seen people make when using the Value Proposition Canvas and provides best practices for what you should do instead.
Experience design might soon become a more important factor in business differentiation and consumer satisfaction than price. This is one of the key insights from the qualitative research Hyper island conducted among 30 industry leaders to explore trends in consumer interaction.
In an era of email, text messages, Facebook and Twitter, we’re all required to do several things at once. But this constant multitasking is taking its toll. Here neuroscientist Daniel J Levitin explains how our addiction to technology is making us less efficient
recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.
In user experience, friction is defined as interactions that inhibit people from intuitively and painlessly achieving their goals within a digital interface. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates would-be customers to the point of abandoning their tasks. Today, the most successful digital experiences have emerged out of focusing on...
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