Customer journey maps with the intent of proto-personas In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes: “Proto-personas give an organization a starting point from which to begin evaluating their products and to create some early design hypotheses. They’re also helpful in initiating and reinforcing corporate awareness of the customer’s point of view to ensure it’s included in strategic planning.... Read More ￫
I recently attended a webinar on using systems thinking and design thinking conjointly to address sustainability challenges. The webinar was presented by Peter Coughlan of IDEO and Colleen Ponto of Seattle University. It was great to hear from these forefront thinkers/doers thoughts similar to mine on the potential of using systems thinking and design thinking conjointly. I also…
Taxonomy is a complex word for a simple concept: organizing your content by topic, category, or audience. You’ve likely heard the word taxonomy many times and wondered why it’s important and how to go about creating one. Let’s examine the value of a proper taxonomy in web experience management.
The Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. You won’t find success with the tool though if you don’t learn how to use it properly. This post highlights five of the most common and most critical mistakes we’ve seen people make when using the Value Proposition Canvas and provides best practices for what you should do instead.
The most difficult thing about being a designer seems to be writing the bio of your LinkedIn profile, “about” pages for websites, and cover letters; the process of explaining what you do to anyone is a giant pain in the ass. It’s ironic that the services we tell our client we’re experts in (like branding and clearly communicated messaging) are…
I had the privilege of participating in a one week bootcamp at DesignThinkers Academy last month. The goal of the bootcamp was to guide participants in applying Design Thinking to business via a combination of personal coaching, master classes and Continue reading →
When you’re building a new product, you need to help customers understand the value your product delivers – fast. But what your product is, and what it does, can mean very different things for different people. Take Snapchat. At one time it’s a photography app,… Read more
There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market.
recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.