How honest can you be online? How honest should you be? Is transparency a good thing? How about authenticity? Is honesty and transparency the same thing? How do these come into play when you are marketing your business?
Are you authentic online? Should you and your business to totally authentic? How about being honest and/or transparent? These are the questions we tackle in this article.
A comprehensive review of social media scheduling tool, Edgar. Edgar is a tool that allows you to build up a library of your content. You can put each piece of content into different categories within your library. Once you've built your content library, you can then create schedules across all your social media accounts and post out content to each one at specific times from specific categories. Content in each category is recycled- meaning when the last piece of content in a category is posted, it goes back to the beginning again. There is also a “use once” category where recycling does not occur- each piece of content is just posted once.
Content marketing is hard, or at least doing it properly is hard. That's why so many businesses still do it badly. They don't have a strategy or a system or a tool to help them. Whilst a strategy and a system are vital in being effective in content marketing, the tool Edgar is a content marketer's dream. It's so useful in setting up a constant stream of your evergreen content.
Thinking of launching a podcast? Do you have a podcast already? Have you thought of hosting your podcast on SoundCloud? Although there are a few disadvantages when compared to the likes of LibSyn, there are some big advantages in using … Continued
Do you want to launch your podcast? Thought about using Soundcloud? Sure, there are disadvantages, but in this article I show how you can make it work.
Hootsuite is the most well known social media management tool. It's very powerful, has a free version, integrates with a huge number of social networks. It allows you to publish and schedule as well as monitor and analyse. But is it the best? Whilst it may well suit many individuals and businesses, Hootsuite will not be the best fit for everyone. The good news is that there are plenty of alternatives, and that is where this list comes in! | Agora Pulse, Oktopost, Socialdraft, Buffer, Rignite, Commun.it, Sprout Social, Friends+Me, MavSocial, and Sendible
So many tools, so little time? You're not alone. Whilst social media management tools such as Hootsuite promise so much, they often don't deliver quite what you may have thought. That's why this list should help- alternatives to Hootsuite!
I've liked this blog post at Content Marketing and Social Media Success go check it out : I was on a call with a coaching client the other day and she was impressed by my Klout score, she said it was 65.
The third article of my 3-part series has been published on the Social Media Experts website. We've been covering how to boost your mailing list. Finally we discuss these things:
- Opt-in Forms - Twitter Lead Generation Cards - Webinars (thanks to +Sarah Santacroce & +Ashley Faulkes for making me think about this one in the recent MadLemmings podcast) - Social Networks - LinkedIn Group emails - Facebook Custom Website Audiences (big thanks to +Jon Loomer !)
As many of you will have seen, Twitter introduced a mute button yesterday. See this as a block light or a way to block someone without completely blocking them (so you can sleep easy at night!). But is it any good?
Social Media Management Tool, Sprout Social, is a powerful and much loved tool. However, no tool is perfect, and we dive deep into the areas that Sprout Social could improve.
There's Hootsuite and there's Sprout Social. Both great social media management tools. Sprout Social is loved by many and has a loyal fan base. But no tool is perfect and that's why we dive down deep into the inner workings of this great social tool and see what might be an issue for you.
How do you make your videos go viral? This infographic gives you the steps you need.
No one can guarantee that a video will go viral, but what are the ingredients in videos that do tend to go viral? Adding all these ingredients may help your video go on its way to getting noticed and perhaps viral!
Let’s face it, when it comes to social media, we’re all still learning. Sure, some people call themselves Social Media Gurus and experts, but the truth is, we’re all still finding our way. Many of us have spent time on … Continued
We're all learning, and don't let any social media guru tell you otherwise. That's why asking questions is such a good thing to do. In this article I answer 6 common social media questions. If you have a question, please ask away in the comments!
Why Schedule? The ability to schedule your social media posts has been around for a long time. Some people love scheduling and others do not. I’ve seen quite a few heated conversations about whether it is a good thing or … Continued
It can be easy to think that a "set it and forget it" style of automation is good, but it's also very dangerous. In this article I share a more responsible way of scheduling your content
There’s no denying it, I’m a Twitter fanatic and have been since Twitter launched. One of the reasons that Twitter became so popular was due to the number of 3rd party apps that were created to help manage your Twitter … Continued
20+ tools to turbo boost your Twitter management. How do you go about increasing your engagement on Twitter and increasing your followers? Not just any followers, but relevant followers! How do you build your Twitter community, find your influencers and supporters and then view meaningful reports to analyse how you are doing? In this article over 20 power tools for Twitter are reviewed covering the following areas:
Do you want it Good, Fast and Cheap? You're out of luck!
Have you ever had clients who want your product or service delivered quickly and cheaply AND they want it at the highest quality? I'm sure many of us have been there, but this chart shows the reality of the situation. You can only ever have TWO of the following Good, Fast and Cheap.
We ask, are there any rules on social media? And, if so, are you breaking them? Think Twittiquette or even GooglePlusiquette!
In particular we cover:
- Why just saying “Thanks” on social media is not enough - How to limit social media automation and still be present on social media - The importance of understand and using different social media channels the right way - How fake followers can kill your reputation - Why you should limit how thin you spread yourself on Social Media - Don’t just shout and sell your stuff - Be human and connect with people on a real level - Share useful content and don’t hold things back
Let me know what you think. Huge thanks to +Ashley Faulkes for being a great host.
Getting the first 250 followers on Google+ is hard. Here's some help...
I've been on Google+ since it came out, and so probably at an advantage. However building followers on any social network is hard. Not that followers is everything (engagement and traffic can be more important)
This article outlines how to get a respectable 250 followers. T
How to Get Large Image Link Shares in Google+ (Google Finally Explains)
Thanks to the all knowing +Mark Traphagen who shared this on Google+- we now know how to get large image link shares in Google+. If your posts have large images they are going to receive much more engagement, but it's not been clear how to do that. It's all down to the correct mark up (schema or open graph) and getting the right image dimensions and aspect ratio.
If you're not a developer, there are various plugins that will help. I know that the Yoast SEO plugin for WordPress works really well and adds the necessary open graph tags. It's then down to getting the correct image dimensions.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.