"The way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts."
Read the full article to find out more about these seven don't do tips and examples of the do's in practice:Telling, not showingToo much jargonToo impersonalStarting from the beginningLack of conflictFabricationProprietary
Via Kim Zinke (aka Gimli Goose)