"There is one feature of a story that bloggers should make a decision on: characters. Building a character doesn’t necessarily require you to create a fictional mascot that is the star feature of all of your posts. Although this works for some brands, it is not the only way to create a connection between your blog and readers. You can also choose to change point-of-view, or use real life examples in your posts."
Read the full article to find out more about these introductory tips:
1. Personality is key
2. Know your hero and know your villain
3. Point of view
4. Beginning, middle, end
Via Kim Zinke (aka Gimli Goose)