"Imagine we are meeting for the first time. To get to know you better, I ask you to tell your story. You can probably think of a thousand words that would give me an idea of who you are and what you are about, right?
Now imagine I ask you to show me your story – with rich visual images and few, if any, words. Which pictures would you use? How would you arrange them? What would you want them to show about you, your organization or your brand?"