Serious Play
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Serious Play
All about fun, imaginative learning and training.
Curated by Ariana Amorim
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Storytelling for Business: How to Craft a Story That Sells

Storytelling for Business: How to Craft a Story That Sells | Serious Play | Scoop.it
Learn this easy to use template to craft a great story for your business. Persuasive storytelling is one of the most effective ways to market your business.
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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Serious Play | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
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10 Visual Storytelling Rules Every Digital Marketer Needs to Know

10 Visual Storytelling Rules Every Digital Marketer Needs to Know | Serious Play | Scoop.it
A list of visual storytelling rules for visual communicators, including the Hitchcock rule, "show, don't tell," follow a story arc, among others.
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8 Ways to Spice Up Stories About Your Product - The Copywriter's Crucible 

8 Ways to Spice Up Stories About Your Product - The Copywriter's Crucible  | Serious Play | Scoop.it
“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason,
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Interactive Storytelling 101: Where It Fits in Your 2016 Content Strategy

Interactive Storytelling 101: Where It Fits in Your 2016 Content Strategy | Serious Play | Scoop.it

This article will cover the basics of interactive storytelling and show you how to fit it into your ongoing content marketing strategy.

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Are you another boring storyteller?

Based on popular episodes of my iTunes Top 10 Business podcast, The Public Speaker, which has earned over 15 million downloads (itunes.com/publicspeaker or Via…
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Storytelling for success - Focusing Future

Storytelling for success - Focusing Future | Serious Play | Scoop.it
Article examines the successful storytelling examples and provides with essential parts of the story building elements.
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How to Create a Compelling Six-Second Brand Story?

How to Create a Compelling Six-Second Brand Story? | Serious Play | Scoop.it
The reality is that you have six seconds to tell your brand story and make a connection with your customer. Yes, six seconds. A 6-second window to give your customers, your audience, a reason to care, and a reason to want to learn more about your offer. Success in those six seconds depends on the perceived value that your brand will bring to the customers’ lives: the “Why you do what you do.” This message needs to be always refined through the lens of simplicity, clarity and alignment; the three foundational pillars that a brand story absolutely must have to connect and engage with the customer.

Via Gregg Morris
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Why Every Artist Should be a Great Storyteller

Why Every Artist Should be a Great Storyteller | Serious Play | Scoop.it
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.
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Leader Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader Storytelling: The Pivotal Stories You Should Be Able to Tell | Serious Play | Scoop.it
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.

Via Karen Dietz
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Karen Dietz's curator insight, July 25, 2016 1:34 PM

This article is long -- but both good. The author interviews Facebook VP of Online Operations, Dan Faul where Faul expresses his conviction about the necessity  of great storytelling for leaders.

 

Not only does this article talk about what makes a great story, but it actually discusses 3 pivotal stories every leader needs to tell -- including a personal failure story.

 

Faul makes lots of great points, and shares both the why and the how storytelling has made such a huge difference for him. Right on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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A vez do Storytelling nas empresas - Plugcitários

A vez do Storytelling nas empresas - Plugcitários | Serious Play | Scoop.it
O Storytelling além de ser usado em muitos, livros, filmes, teatros e campanhas publicitárias, passou a transitar e ganhar força no mundo corporativo para criar engajamento não apenas dos consumidores, mas também de funcionários e fornecedores. Mas afinal de contas o que é o Storytelling? É a construção de uma narrativa que não necessariamente é …
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5 Benefits of Using Storytelling in Marketing - Search Engine Journal

5 Benefits of Using Storytelling in Marketing - Search Engine Journal | Serious Play | Scoop.it
Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing.
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A 10-step storytelling process to create abundance in your business

A 10-step storytelling process to create abundance in your business | Serious Play | Scoop.it
Epic content marketing is easier than you think when you apply these simple 10 steps of the Story Cycle to craft and telling compelling stories that sell.
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7 Storytelling Techniques and How To Apply Them

7 Storytelling Techniques and How To Apply Them | Serious Play | Scoop.it
Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere from board rooms to mom and pop stores. Storytelling i
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The Ultimate Cheat Sheet for your Startup’s Investor Pitch Deck

The Ultimate Cheat Sheet for your Startup’s Investor Pitch Deck | Serious Play | Scoop.it
After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…
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Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories | Serious Play | Scoop.it
People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.
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Rescooped by Ariana Amorim from Just Story It! Biz Storytelling
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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | Serious Play | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…

Via Karen Dietz
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Everett Bowes's curator insight, March 9, 8:16 AM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Charlie Dare's curator insight, March 28, 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
Art Jones's curator insight, March 28, 8:59 PM

Excerpt:

"Storytelling helps us make sense of our lives and the world around us. They are an incredibly effective method of finding and sharing meaning and context. Mary Catherine Bateson, writer and cultural anthropologist, believes that, “The human species thinks in metaphors and learns through stories.” We are hardwired for stories because we have been telling them for centuries."

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How To Communicate Value Beyond Describing Features And Benefits | The Story of Telling

How To Communicate Value Beyond Describing Features And Benefits | The Story of Telling | Serious Play | Scoop.it
10 Alternative ways to communicate value beyond describing product features and benefits.
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How to Start Telling Stories

How to Start Telling Stories | Serious Play | Scoop.it
The non-profits that I work with on storytelling and communications tend to be in very different places. Some have been telling stories for years and want to refine their techniques. Others are jus…
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How to Craft a Marketing Story that People Embrace and Share

How to Craft a Marketing Story that People Embrace and Share | Serious Play | Scoop.it
Everything you do is a paragraph, page, or chapter in the story people hear from you. It's what they act (or don’t act) on, and repeat (or don’t) to others.
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4 Compelling Brand Stories You Should Be Telling - Tami Brehse - Digital Marketing

4 Compelling Brand Stories You Should Be Telling - Tami Brehse - Digital Marketing | Serious Play | Scoop.it
Here are four compelling brand stories you can and should tell, on social media, on your blog, and within your advertisements.
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Powerful Storytelling Tips to Boost your Content Marketing

Powerful Storytelling Tips to Boost your Content Marketing | Serious Play | Scoop.it
Telling stories is a powerful way to communicate. In today's information-dense world, stories are the difference between being remembered or forgotten.
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How to Boost Your Brand Through Storytelling

How to Boost Your Brand Through Storytelling | Serious Play | Scoop.it
Telling your company's story is essential to persuading stakeholders. Here are three surprising ways storytelling will also help boost your brand.
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Site Content as Story - #storytelling #digitalstorytelling

Site Content as Story - #storytelling #digitalstorytelling | Serious Play | Scoop.it
"Storytelling" can be more than just jargon. This post will show you six types of stories you can inject into your site content to develop a compelling, powerful brand story.

Via José Carlos
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Business Storytelling Tools | Free Brand Planning Tools

Business Storytelling Tools | Free Brand Planning Tools | Serious Play | Scoop.it
Business storytelling is one of the most authentic ways to communicate and connect with your audience to drive business results. Download free tools here.
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