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Serious Play
All about fun, imaginative learning and training.
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Storydoing©

Storydoing© | Serious Play | Scoop.it
Storydoing.com is a public project to delve in to the performance differences between storytelling companies and storydoing companies, managed by co:collective.
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Business Storytelling | Cynthia Hartwig

"In this presentation, you’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.

 

You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.

 

You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience."


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Your Story Compels :: 3 Powerful Reasons to Tell Your Story to Grow Your Business

Your Story Compels :: 3 Powerful Reasons to Tell Your Story to Grow Your Business | Serious Play | Scoop.it
Your story is an incredible persuasive and sales tool. Find out how to harness the power of your story to grow your business.
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15 Storytelling Techniques for Writing a Better Brand Story | writtent

15 Storytelling Techniques for Writing a Better Brand Story | writtent | Serious Play | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

 

Read the full article to find out more about:

Take the time to prepareLearn how to tell a good storyFocus on the active struggleSkip the slow partsMatch your brand story to the formatControl your pacingMake it personalFocus on the human elementMake the stakes clearFollow a classic story patternThrow in a surpriseMake sure you have a solid beginning, middle, and endAvoid “moral of the story” endingsUse natural languageMake the story visual
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Kim Zinke (aka Gimli Goose)'s curator insight, March 20, 1:14 AM

Some really good, practical tips, that anyone could use, with links to even more resources and examples.

Lee Werrell's curator insight, March 21, 7:30 AM

More words of Wisdom from Seth

Branding is not just pumping up the product, it's trying to connect with people at a personal level. This applies to corporate people as well as individuals

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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Serious Play | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

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Karen Dietz's curator insight, March 6, 4:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 3:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Seven Deadly Sins of Startup Storytelling | First Round Review

The Seven Deadly Sins of Startup Storytelling | First Round Review | Serious Play | Scoop.it

"The way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts."

 

Read the full article to find out more about these seven don't do tips and examples of the do's in practice:

Telling, not showingToo much jargonToo impersonalStarting from the beginningLack of conflictFabricationProprietary
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Telling stories: five successful marketing examples

Telling stories: five successful marketing examples | Serious Play | Scoop.it

"Research shows that stories, anecdotes and metaphors are more memorable than data. 

 

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively."


Via Gregg Morris
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Popular Methods for Online Storytelling - Six Revisions

Popular Methods for Online Storytelling - Six Revisions | Serious Play | Scoop.it

The newest place to tell stories is the Internet. And like with any other medium, telling stories online is a very powerful tool for communicating your message. Online Storytelling help us engage and captivate our website visitors.

Let’s take a look at how you can get the most out of online storytelling by going through the most common ways we tell stories on the Web, as well as by discussing a few examples of good online storytelling.

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Visual storytelling and infographics lead to sustainability | ParkHowell.com

Visual storytelling and infographics lead to sustainability | ParkHowell.com | Serious Play | Scoop.it
Our business minds are hardwired for story, especially visual storytelling and infographics. Sustainability executives, in particular, should turn climate data into drama with visuals.

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Juliana Loh's curator insight, August 26, 2013 3:47 AM

Hans. This link is interesting because i read another article recently that mentioned that inaccurate info presented in infographic style is very rarely questioned. The 'more beautiful' the infographic the more it is deemed valid.

 

Hans Heesterbeek's comment, August 28, 2013 1:37 AM
wow that's dangerous when people take the info for granted, so there is a difference in accepting the facts and figures when it is written and as a graphic.
Juliana Loh's comment, August 30, 2013 2:51 AM
Yes. There is a difference. I wish i had that link. I can't find it now but on the other hand, info presented by advertising companies often are the target of skepticism. http://mashable.com/2013/07/03/infographic-advertising-do-you-buy-it/ tho yes.. according to a study done on UX presentation, generally people are far more liable to accept info presented in a graphic form.
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12 Most Compelling Reasons to Tell Your Story in Business | 12 Most

12 Most Compelling Reasons to Tell Your Story in Business | 12 Most | Serious Play | Scoop.it
Dr. Michelle Mazur tells the tale of the 12 Most Compelling Reasons to Tell Your Story in Business.

 

Read the full article to find out more about:

1. Standout

2. Showcase your personality

3. Getting to know you

4. Invoke emotion

5. Vulnerability

6. Lessons from mistakes

7. What's your point of view?

8. Engage your clients' brains

9. Showcase your "why"

10. Tell the stunning results

11. Stories disarm and charm

12. Highlight your expertise

13. Don't underestimate the power of your story


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5 Stories Every Entrepreneur Should Be Able To Tell

5 Stories Every Entrepreneur Should Be Able To Tell | Serious Play | Scoop.it
Nothing has the power to engage people like a great story. From a carefully crafted elevator pitch to the perfect customer testimonial, a great narrative can propel your brand and business like
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From the article:

 

Identifying the authentic, compelling stories of your company is something every entrepreneur should take the time to do. Here are five stories you should be able to tell at the drop of a hat:

 

1. Your origin story.

 

2. Your desired future.

 

3. A learning moment.

 

4. A truly meaningful anecdote.

 

5. Your inner monologue.

 

 

 

 

 

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Relevant Storytelling in Business by Doug Stevenson | Storytelling In Business

There are all kinds of stories: long and short, dramatic and comedic, business and personal. Some stories are big dramatic stories with strong emotions and powerful lessons. Others are smaller stories that simply illustrate a lesson learned from a moment in time.

While all stories are not equal, all stories can be appropriate, relevant, and powerful if they fit the situation and solve a current need. A story is an essential communication tool, regardless of whether it is big or small, long or short, or dramatic or comedic.

It’s All About the Fit

 

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How to Tell an Inspiring Story – Motivational Storytelling | Storytelling In Business

A crucible is defined as a severe test. If you’ve suffered a great personal loss or hardship or endured a life threatening illness or challenge, you have a crucible story.

 

There can be no artifice or insincerity in the telling of a crucible story. Because these stories are so serious and have the potential for taking an audience to a deep level of emotion and vulnerability, you need to know what you’re doing.

 

Crucible stories reveal our human frailty, and at the same time, they reveal our incredible strength. They are testaments to the human spirit and can take an audience on a rollercoaster ride of emotion from sadness to joy.

 


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Learn the Ten Protocols for Crucible Storytellers.

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Lego Serious Play and Storydoing | Serious Play Pro

Lego Serious Play and Storydoing | Serious Play Pro | Serious Play | Scoop.it

I recently read a book aboutStorydoing™ written by Ty Montague. It was called “True Story: How to Combine Story and Action to Transform Your Business”. The book created the concept of storydoing and differentiated it from the regular marketing approach that primarily relies on storytelling – coming up with a story and labelling the product according to story. 

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Você consegue “vender” o Vento?

Você consegue “vender” o Vento? | Serious Play | Scoop.it
Por que é tão importante tocar o emocional do target? Veja na prática porque a dica de Philip Kotler é tão efetiva.
Ariana Amorim's insight:

"Simplesmente falar que seu produto é melhor não basta para que o consumidor seja convencido de comprar. Com a vasta variedade de marcas e produtos tentando influenciar e convencer, surgiu a necessidade de se diferenciar de alguma forma.

Foi diante, então, desta necessidade que a abordagem varejista foi substituída por histórias.

Quando uma história é contada no lugar de dados, quando um personagem é criado, o consumidor inevitavelmente cria um laço afetivo com ele. Vínculos são criados e são eles que fazem toda a diferença na hora da compra. Consciente ou inconscientemente.

Esse vínculo fica muito evidente em novelas e filmes. Se sabemos que os personagens são fictícios, por qual motivo nos emocionamos em determinadas cenas?

É resposta é simples: porque a empatia aconteceu."

 

Dois vídeos de exemplo estão integrados no post

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6 Tips for Building a Culture of Storytelling At Your Nonprofit | Amanda Hirsch

6 Tips for Building a Culture of Storytelling At Your Nonprofit | Amanda Hirsch | Serious Play | Scoop.it

"We’re all storytellers. Some of us are more intentional about the stories we tell, or more artful, but at the end of the day, we all tell stories through what we say and what we do. This is true not just for individuals but also for organizations. If everyone you hire is from one demographic… that’s part of your story. If you actively collaborate with partners, or prefer to work in isolation… again, that’s part of your story, as much as any social media promotion or the About page of your website."

 

Read the full article to find out more about these 6 tips for building a culture of storytelling at your organization:

Get your house in orderBe mindfulFind the influencersGet out of your silosListen - and reflect backRecruit ambassadors
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25 Killer Resources to Learn Storytelling | Business 2 Community

25 Killer Resources to Learn Storytelling | Business 2 Community | Serious Play | Scoop.it

25 online resources to get you started down the storytelling path and tell your brand story.


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malek's curator insight, March 19, 6:34 PM

Your visitors disappear at the landing page?

It's all about the skill to retain visitors and turning them into leads, the ability  to tell a robust brand story, one that zip and grasp their attention like a great novel or movie. 

A useful resource, keep  handy

Florian Eisele's curator insight, March 21, 2:28 PM

Top-notch compendium using great sources and covering a range of important storytelling aspects

Mervi Rauhala's curator insight, March 24, 3:37 PM

All and all good resources for business storytelling.

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How To Share Your Story On Pinterest | Business 2 Community

How To Share Your Story On Pinterest | Business 2 Community | Serious Play | Scoop.it

"If Pinterest’s succes has taught us anything, it’s that images have value. Pinterest allows us to dream about the places we want to go, the clothes we want to buy and gives us ideas to make cool memories with our kids.

 

If we’re no longer questioning Pinterest’s strong force in the social world then the next question to ask is: How did these Pinterest success stories find a way to take their collection of boards to grow their business and add to their bottom line?  They discovered that Pinterest was an opportunity to share their company’s story.


They turned their boards into the characters of their company’s narrative. Their boards became individual destinations giving users an image-filled story about the person behind the business. And these online insights gave their followers (and potential customers) a reason to connect with them."

 

Read the full article to find out more about these ideas, and examples, on how you can share your company’s story on Pinterest:

What’s the story behind the story?Tell the story about your productsTell your personal story

Tell your customers how they can get involved with your story


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Kim Zinke (aka Gimli Goose)'s curator insight, March 6, 5:10 PM

I adore Pinterest!  You can get a pretty good idea about who I am and what I'm passionate about in less than a minute by just scanning the images of all my boards.  Of course the flip side is you might also discover I'm a bit of a hoarder based on how many boards and pins I have.


Individuals and businesses can find some great tips in this article. Never underestimate the power of a visual.

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How to Create Videos to Capture Your Audience

How to Create Videos to Capture Your Audience | Serious Play | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

 

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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5 Ways to Build Customer Engagement Through Storytelling | Fourth Source

5 Ways to Build Customer Engagement Through Storytelling | Fourth Source | Serious Play | Scoop.it

"And while the job of Hollywood is storytelling, it’s important to note that the job of any communicator is storytelling – especially marketers. The better we can construe our clients’ brands as elements in a story, a compelling narrative that fans, audiences and shoppers absorb naturally into their lives and willingly share, engage with and participate in, the better we can hope to build genuine engagement – and the better our clients’ brands will fare."

 

Read the full article to find out more about these five key ways to build engagement through storytelling:

Brand valuesBrand experiencesBrand the truthIt's a marathon, not a sprintBake sharing in


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Kim Zinke (aka Gimli Goose)'s curator insight, October 13, 2013 4:45 PM

They've included some good examples to describe most of the points.

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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Serious Play | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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The Five Beats of Successful Storytelling & How They Can Help You Land Your Next Job | 99U

The Five Beats of Successful Storytelling & How They Can Help You Land Your Next Job | 99U | Serious Play | Scoop.it

Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.

 

Read the full article to find out more about these five beats of storytelling:

- The introduction.

- The inciting incident

- Raising the stakes

- The main event

- The resolution


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Kim Zinke (aka Gimli Goose)'s curator insight, August 20, 2013 5:01 PM

Great tips for anyone or any organization looking to tell a story, not just those looking to land their next job.

 

What I like about these steps is that it provides enough structure, but not so much you need a stack of books to explain it.  And I like that an example for each step is included.

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Cut through B2B noise with effective storytelling [infographic] | Alltop

Cut through B2B noise with effective storytelling [infographic] | Alltop | Serious Play | Scoop.it

How do you make the voice of your business heard over the din online? By telling your story.  Take a look at the full infographic to see the process broken down into five easy steps:

1. show, don't tell

2. make sure your message doesn't get skimmed

3. manage information for your audience

4. don't let your brand get lost in marketing overload

5. don't let your information get lost in different places


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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Bad Spoon's curator insight, July 26, 2013 1:59 AM

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
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Four types of business stories

Four types of business stories | Serious Play | Scoop.it

Your business needs four different types of stories, each with a very different function. Learn how to write all four.

Story 1: Pitch to investors
Story 2: Organize your internal team
Story 3: Guide the press
Story 4: Give people a reason to care

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The Nine Steps of Story Structure by Doug Stevenson | Storytelling In Business

The Nine Steps of Story Structure by Doug Stevenson | Storytelling In Business | Serious Play | Scoop.it

What do the Star Wars, Jason Bourne, James Bond, Shrek and the Matrix movies all have in common?  Story structure. They’re all the same story told in a different way. Practically every movie you’ve ever seen follows a similar pattern or story structure. Joseph Campbell, the American mythologist, writer and lecturer, calls it the hero’s journey.

Basically, you’ve got a lead character, male or female, that sets out on a journey to accomplish something. It doesn’t matter whether it’s a love story, a thriller or an action adventure flick; the story structure is the same.

While the situations and characters change, it’s all the same story. When you understand this classical story structure, you can use it to your advantage when crafting your stories for a business audience.

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