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Serious Play
All about fun, imaginative learning and training.
Curated by Ariana Amorim
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Storytelling made simple: six practical tips for using stories at work

Storytelling made simple: six practical tips for using stories at work | Serious Play | Scoop.it
Perhaps it’s that storytelling - especially at work - is harder than it sounds. It takes a certain leap of faith to start telling stories in the workplace. Where do I start? What stories should I use? Will I look foolish? Here are six tips from business storytelling experts to help address some of those nagging doubts...
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Creative Business Storytelling: Leveraging Content Marketing Framework

Creative Business Storytelling: Leveraging Content Marketing Framework | Serious Play | Scoop.it
Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple
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Business Storytelling Tools | Free Brand Planning Tools

Business Storytelling Tools | Free Brand Planning Tools | Serious Play | Scoop.it
Business storytelling is one of the most authentic ways to communicate and connect with your audience to drive business results. Download free tools here.
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How to sell a tale: the power of stories in marketing

How to sell a tale: the power of stories in marketing | Serious Play | Scoop.it
Brands aren't built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
Jim Signorelli,Story-Lab's curator insight, September 3, 2015 12:18 PM

This article provides a number of great points when it comes to the efficacy of brand storytelling, most important of which is the power of fiction over fact. 


However, it, like many articles on brand storytelling takes a point of view that I believe can be misleading.  It is the notion that the brand's role is to make the customer the hero.  


Many will (and have) disagreed with my contention that this limits the opportunity for the brand.   This is because we have always been taught to believe the customer is king or queen.  This may be true when it comes to a brand's service ethic, but this thought can get in the way when it comes to brand storytelling.


Consider this: Hero's are people we aspire to and emulate, not so much for what they do, but for what they value and believe in.   They provide us with a purpose that resonates with our own beliefs about what is important. 


I realize this could get into a lengthy article as opposed to an insight. So I'll just ask you to think about the brands you love and admire.  Are you emotionally attached to them because of the functions they perform or because of what they represent?  Here's yet another thing to consider:  When you see an ad that implies that a given product is going to make you a hero to your kids, or the envy of your neighbors, do you believe them? 

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8 Tips for Effective Nonprofit Storytelling - Constructive

8 Tips for Effective Nonprofit Storytelling - Constructive | Serious Play | Scoop.it
Creating stories that help bring your impact to life is an effort that requires commitment, but which shares the unique perspective only your organization can offer. When it comes to building a brand your audience can believe in, nothing's more important.
 Here are some recommendations to help put the full force of your organization, no matter its size, behind the effort.
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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | Serious Play | Scoop.it
One of the most influential means of marketing, storytelling allows a business to make personal connections with its audience and increases customer retention as people identify with the brand. .
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7 Ways to Make Your Business Storytelling Awesome

7 Ways to Make Your Business Storytelling Awesome | Serious Play | Scoop.it
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
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