How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion | Serious Play | Scoop.it

"Music definitely tells a story. What story it tells depends on what message you want to convey to your audience. Every music video, every movie, every song, every commercial, every advertisement, and every other meaningful conversation tells a story. Whether they tell the right story depends on your understanding of your audience and your execution of that understanding."


Via Karen Dietz