Serious Play
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Serious Play
All about fun, imaginative learning and training.
Curated by Ariana Amorim
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How To Communicate Value Beyond Describing Features And Benefits | The Story of Telling

How To Communicate Value Beyond Describing Features And Benefits | The Story of Telling | Serious Play | Scoop.it
10 Alternative ways to communicate value beyond describing product features and benefits.
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Why Every Artist Should be a Great Storyteller

Why Every Artist Should be a Great Storyteller | Serious Play | Scoop.it
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.
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How to sell a tale: the power of stories in marketing

How to sell a tale: the power of stories in marketing | Serious Play | Scoop.it
Brands aren't built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.

Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, September 3, 2015 11:26 AM

This article provides a number of great points when it comes to the efficacy of brand storytelling, most important of which is the power of fiction over fact. 


However, it, like many articles on brand storytelling takes a point of view that I believe can be misleading.  It is the notion that the brand's role is to make the customer the hero.  


Many will (and have) disagreed with my contention that this limits the opportunity for the brand.   This is because we have always been taught to believe the customer is king or queen.  This may be true when it comes to a brand's service ethic, but this thought can get in the way when it comes to brand storytelling.


Consider this: Hero's are people we aspire to and emulate, not so much for what they do, but for what they value and believe in.   They provide us with a purpose that resonates with our own beliefs about what is important. 


I realize this could get into a lengthy article as opposed to an insight. So I'll just ask you to think about the brands you love and admire.  Are you emotionally attached to them because of the functions they perform or because of what they represent?  Here's yet another thing to consider:  When you see an ad that implies that a given product is going to make you a hero to your kids, or the envy of your neighbors, do you believe them? 


This review was written by Jim Signorelli for the curated content on business storytelling at www.scoop.it/just-story-it.


Jim Signorelli,Story-Lab's curator insight, September 3, 2015 12:18 PM

This article provides a number of great points when it comes to the efficacy of brand storytelling, most important of which is the power of fiction over fact. 


However, it, like many articles on brand storytelling takes a point of view that I believe can be misleading.  It is the notion that the brand's role is to make the customer the hero.  


Many will (and have) disagreed with my contention that this limits the opportunity for the brand.   This is because we have always been taught to believe the customer is king or queen.  This may be true when it comes to a brand's service ethic, but this thought can get in the way when it comes to brand storytelling.


Consider this: Hero's are people we aspire to and emulate, not so much for what they do, but for what they value and believe in.   They provide us with a purpose that resonates with our own beliefs about what is important. 


I realize this could get into a lengthy article as opposed to an insight. So I'll just ask you to think about the brands you love and admire.  Are you emotionally attached to them because of the functions they perform or because of what they represent?  Here's yet another thing to consider:  When you see an ad that implies that a given product is going to make you a hero to your kids, or the envy of your neighbors, do you believe them? 

Rescooped by Ariana Amorim from Just Story It! Biz Storytelling
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Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes

Story Process: Drinking Game Boosts Your Team's Creativity in 13 Minutes | Serious Play | Scoop.it
Here's how one creative agency has used a drinking game, derived from Pictionary and Telephone, to get more excited and creative about upcoming presentations.

Via Karen Dietz
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Karen Dietz's curator insight, April 8, 2015 1:34 PM

Innovative storytelling is on the rise! Here's the second post today on creative developments in business storytelling.


This drinking game to generate stories made me smile and wish I was in the room with this group!


The post by Ilan Mochari @IlanMochari gives the directions for how to use this game to generate stories and visual storyboards in a fast and fun way. And it teaches everyone a lot about communication, too.


Why would you want to use this game? In this instance it was used to generate new ideas for marketing and branding campaigns. As the author says, it's easy to rinse and repeat previous campaigns, and harder to come up with new ones.


I think it's ingenious and definitely want to try it out. If you experiment with it, let us know what happens. And what other ways could you use this game in business?


Have fun and story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rona Lewis's curator insight, April 9, 2015 12:45 PM

I think it would be even MORE fun with a glass of wine!  We at RonaCorp have a similar exercise with crayons!  Pass it on!!

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Run Your Own Social Experiment Using PhotoFeeler - Profiled

Run Your Own Social Experiment Using PhotoFeeler - Profiled | Serious Play | Scoop.it
Running your own social experiment has never been easier thanks to PhotoFeele
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How to Create Better Content Than Your Competitors [Infographic]

How to Create Better Content Than Your Competitors [Infographic] | Serious Play | Scoop.it
Discover some helpful little tweaks you can make to your content to give it that extra edge.
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Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Serious Play | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”


Via Karen Dietz
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Karen Dietz's curator insight, April 18, 2015 12:56 PM

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

Rescooped by Ariana Amorim from Curation, Social Business and Beyond
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Serious Play | Scoop.it

Via janlgordon
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janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!