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Serious Play
All about fun, imaginative learning and training.
Curated by Ariana Amorim
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Rescooped by Ariana Amorim from Story and Narrative
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Telling stories: five successful marketing examples

Telling stories: five successful marketing examples | Serious Play | Scoop.it

"Research shows that stories, anecdotes and metaphors are more memorable than data. 

 

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively."


Via Gregg Morris
Ariana Amorim's insight:

Great article!

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Rescooped by Ariana Amorim from Digital Presentations in Education
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
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Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Scooped by Ariana Amorim
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The 5 Common Characteristics of Ideas That Spread

The 5 Common Characteristics of Ideas That Spread | Serious Play | Scoop.it
From Iron Man to Citizen Kane great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.
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Rescooped by Ariana Amorim from iPads and Tablets in Education
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Make Your Podcast Sticky [Infographic]

Make Your Podcast Sticky [Infographic] | Serious Play | Scoop.it

There are six principles of sticky ideas according to Dan and Chip Heath, authors of Made to Stick. Sticky ideas are ones that we can plainly understand, clearly remember, and easily retell. When teachers and students make educational podcasts, whether audio or video, we want them to be sticky.


Via Sam Gliksman
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