ot-dièse, mot-valise, mot-clic, tag, ou tout simplement #hashtag, il est présent dans de nombreux réseaux et médias-sociaux. Il sert à donner un cadre, regrouper et ranger l'information qui sera partagée sur les différents canaux de communication.
Twitter a passé la barre des 500 millions de tweets quotidiens et annonce par la même que des tests sont en cours pour introduire un bouton J'aime qui remplacerait Favori ainsi que des boutons étoiles.
Les créateurs de Twitter se penchent actuellement sur le meilleur moyen de mesurer l’audience de nos tweets, comme l’explique John Herrman sur le blog américain buzzfeed.com. Alors que pour le moment, c’est le nombre d’abonnés qui est...
Security analysts say that suspicious direct messages from Twitter friends with links to Facebook, which have been popping up lately, could be malicious 'backdoor trojans.' Read this article by Dara Kerr on CNET News.
I've never been a fan of animated avatars on any service, let alone Twitter. I am an avid user of the web client, and I cannot stand seeing things flash before my eyes along with 140 characters, but maybe I'm just a jerk.
Il existe plusieurs applications qui permettent de donner l'apparence de Pinterest aux autres comme Facebook. Il existe aussi d'autres applications qui se sont inspirées de ce réseau pour transformer Instagram en un pinterest Mobile. Aujourd'hui vient le tour du réseau de microblogging Twitter pour avoir à son tour un coup Pinterest(ique).
So you're bitten by the Twitter bug and want to bring the social messaging experience to work in order to connect with and share information conveniently amongst your colleagues. Perhaps you've even obtained permission to try out microblogging in trial form on your local intranet. You sit down and begin to see how you can adopt the tools internally. It goes slowly at first...
À la recherche d’un nouvel emploi dans le web, Adrien Rosier s’est fait remarquer par une candidature particulièrement originale et pertinente : une campagne marketing à base de Facebook Ads. Le job de ses rêves ?
"Two years after the Arab Spring, questions still remain as to how much social media actually helped fuel and drive the uprisings that arose in Tunisia and swept across the region. But regardless of what happened during those Twitter-fueled revolutions, what's happened afterward?
That's what social media analytics firm Crimson Hexagon and Sanitas International wanted to find out when it decided to analyze tweets coming out of Egypt, Libya and even Syria, where there still is a war going on. The results of its 3-month study, which will be discussed in a panel at SXSW on Sunday, underscore the changes these countries are undergoing."
Not to be outdone by Facebook's new mobile share button, Twitter has just added an option to "Share this tweet via email" so you can send content to less tech savvy folks. The button appears in the 'more' menu alongside reply, favorite, and retweet.
Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?
Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.
Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.
They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.
Taking inspiration from Guy I created a Twitter and Social Media test for the Memorial Day Weekend. The test had simple goals:
* Increase @ScentTrail Twitter Followers to 1,800 or more
* Increase traffic to ScentTrail Marketing blog
Strategy was to test the Guy Kawasaki "Twitter as business tool not social or game, so tweet early and often" idea AND stay as close to real time feedback loops as possible. Tools included Twitter, Scoop.it, Facebook, Google+ and ScentTrail Marketing (my personal blog). It was too risky to do such a test on our Atlantic BT company properties, so I used my social properties figuring if they crashed and burned I still had a job (lol).
I won't spoil the results except to say ROCK ON Kawasaki Style!
Thanks to Marc and the Scoop.it team for developing such an elegant, magical tool and for my growing tribe of Scoop.it friends and amazing curators (many of whom I linked to off of this post since they played an important role in results achieved).
Twitter modifie son fichier robots.txt. Les webmasters peuvent voir que Twitter autorise l’indexation de ses propres résultats de recherche – tweets et hashtags - dans les résultats de recherche de Google, Bing, Yahoo et Yandex.
FredzoneTwitter : vers la suppression du nombre de followers ?FredzoneAujourd'hui, pour être un type hype et très branché, il est indispensable d'avoir un compte Twitter et d'être suivi par le plus grand nombre de personnes possible.
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.
1. Seek Business-Specific Conversations
Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).
If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.
And if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.
2. Keep it Simple and Consistent
a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.
b. Don’t weigh your tweets down with excessive hashtags. Use a thoughtful, precise selection of 1-2 hashtags per tweet
3. Create Your Own Hashtag
Brands both large and small choose to create their own hashtags for several reasons.
Hashtags are a great way to generate buzz around a marketing campaign.
Or turn to Twitter when launching a contest, another great marketing tactic for your brand.
Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place
4. Organize Social Dashboards by Hashtag
One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.
5. Take Advantage of Follow Friday
The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.
Craft #FF tweet s as follows:
Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF
Tip: consider making a themed list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.
Many choose to support only one or two people per #FF tweet, which is a more personal approach.
You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.
If you are new to Twitter and #Hastags then you may wish to refer to these articles