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Target on Social Media – 5 Lessons from One of The World's Most ...

Target on Social Media – 5 Lessons from One of The World's Most ... | Serial Twitter | Scoop.it
Target, America's third largest retailer, added more than 2 million Facebook fans in the last month alone, making them one of America's fastest-growing social brands, according to Track Social. Many brands are able to spike ...

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Serial Twitter
All you need is know…Twitter Techniques and news
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Les raccourcis clavier Twitter

Les raccourcis clavier Twitter | Serial Twitter | Scoop.it
infographie les raccourcis clavier Twitter.

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Hashtag : les meilleurs outils pour community manager

Hashtag : les meilleurs outils pour community manager | Serial Twitter | Scoop.it
ot-dièse, mot-valise, mot-clic, tag, ou tout simplement #hashtag, il est présent dans de nombreux réseaux et médias-sociaux. Il sert à donner un cadre, regrouper et ranger l'information qui sera partagée sur les différents canaux de communication.
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Twitter Now Lets You Know When You’ve Typed Something Clickable Or Went Over The Character Limit | TechCrunch

Twitter Now Lets You Know When You’ve Typed Something Clickable Or Went Over The Character Limit | TechCrunch | Serial Twitter | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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Minter Dial's curator insight, January 18, 2013 11:34 PM

Much needed improvement to twitter interface.

Lisa Buben's curator insight, January 19, 2013 12:21 PM

Very neat, didn't know this yet! Thanks!

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6 sites pour construire votre communauté sur Twitter

6 sites pour construire votre communauté sur Twitter | Serial Twitter | Scoop.it
Une liste de 6 sites pour joindre votre public cible et interagir avec les clients potentiels, tout en construisant votre communauté sur Twitter.

Via Veille digitale, Audrey Moreaux, Audrey Gosseaume, Margot S
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Valérie Thuillier CM's comment, November 22, 2012 12:40 AM
Merci à toi David !
Cecile Verdier's comment, November 22, 2012 12:49 AM
Merci David pour ton excellent article!
Cecile Verdier's comment, November 22, 2012 12:50 AM
Merci David pour ton excellent article!
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The complete guide to Twitter’s language and acronyms

The complete guide to Twitter’s language and acronyms | Serial Twitter | Scoop.it

The beauty and challenge of Twitter is stuffing your most sophisticated thoughts and feelings into a measly 140 characters (or less). Unfortunately, our traditional methods of communication ...


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Twitter… 8 astuces pour devenir populaire !! | Froggy'Net et le Web 2.0

Twitter… 8 astuces pour devenir populaire !! | Froggy'Net et le Web 2.0 | Serial Twitter | Scoop.it

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Twitter : bouton "J'aime" en vue et plus 500 millions de tweets quotidiens

Twitter a passé la barre des 500 millions de tweets quotidiens et annonce par la même que des tests sont en cours pour introduire un bouton J'aime qui remplacerait Favori ainsi que des boutons étoiles.

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Twitter: les retweets mesurent mieux l'influence que le nombre d'abonnés | Slate

Twitter: les retweets mesurent mieux l'influence que le nombre d'abonnés | Slate | Serial Twitter | Scoop.it
Les créateurs de Twitter se penchent actuellement sur le meilleur moyen de mesurer l’audience de nos tweets, comme l’explique John Herrman sur le blog américain buzzfeed.com.  Alors que pour le moment, c’est le nombre d’abonnés qui est...

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Twitter users may be victims of direct message malware

Twitter users may be victims of direct message malware | Serial Twitter | Scoop.it
Security analysts say that suspicious direct messages from Twitter friends with links to Facebook, which have been popping up lately, could be malicious 'backdoor trojans.' Read this article by Dara Kerr on CNET News.

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Sorry Folks, Kiss Your Animated Twitter Avatars Goodbye | TechCrunch

Sorry Folks, Kiss Your Animated Twitter Avatars Goodbye | TechCrunch | Serial Twitter | Scoop.it
I've never been a fan of animated avatars on any service, let alone Twitter. I am an avid user of the web client, and I cannot stand seeing things flash before my eyes along with 140 characters, but maybe I'm just a jerk.
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Transformer Twitter en Pinterest grâce à Twimfeed

Transformer Twitter en Pinterest grâce à Twimfeed | Serial Twitter | Scoop.it

Il existe plusieurs applications qui permettent de donner l'apparence de Pinterest aux autres comme Facebook. Il existe aussi d'autres applications qui se sont inspirées de ce réseau pour transformer Instagram en un pinterest Mobile. Aujourd'hui vient le tour du réseau de microblogging Twitter pour avoir à son tour un coup Pinterest(ique).

Lire la source: http://www.applicanet.com/2012/09/transformer-Twitter-en-Pinterest.html#ixzz26hN42mGM


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Philippe Trebaul's curator insight, March 5, 2013 5:45 AM
Post on:    ALL ABOUT FACEBOOK WITH PHILIPPE TREBAUL ON SCOOP.IT  ALL ABOUT PINTEREST WITH PHILIPPE TREBAUL ON SCOOP.IT  ALL OF GOOGLE PLUS WITH PHILIPPE TREBAUL ON SCOOP.IT  Architecture et Urbanisme - Grands Projets de Construction Paris et IDF  JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT  MONSTER.FR WITH PHILIPPE TREBAUL  OPTIMISER SA PRESENCE SUR LINKED IN VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding and Professional networks  Philippe TREBAUL on SCOOP.IT - @TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris ?  SEO and RANKING OPTIMIZATION  START-UP et RESEAUX SOCIAUX - START-UP AND SOCIAL NETWORKS - @TREBAULPhilippe  START-UP et RESEAUX SOCIAUX PROFESSIONNELS - START-UP AND PROFESSIONAL SOCIAL NETWORKS - @TREBAULPhilippe  TECHNOLOGICAL PRINTING SOLUTIONS  WEB TO PRINT WITH COPTOS - www.coptos.com - 01 41 17 40 40 - ISSY-LES -MOULINEAUX   
Transformer Twitter en Pinterest grâce à Twimfeed

De Il Existe PLUSIEURS applications Qui permettent de Donner l'apparence de Pinterest aux other Comme Facebook. Il Existe also other applications d'are Qui se inspirées of this Réseau coulée transformateur Instagram en non Pinterest mobile. Aujourd'hui Vient le tour du Réseau de micro-blogging Twitter de coulée d 'éviter un fils tournée coup Pinterest un (ique).

Lire la source: http://www.applicanet.com/2012/09/transformer-Twitter-en-Pinterest.html # ixzz26hN42mGM



Transformer Twitter en Pinterest grâce à Twimfeed via @ValThuillier http://sco.lt/...

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The Ten Commandments Of Twitter

The Ten Commandments Of Twitter | Serial Twitter | Scoop.it
The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can...

Via Tolokonnikoff - Seratoo , michel verstrepen
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Tumblr, Linkedin, Instagram, Twitter coupe les ponts avec les autres réseaux sociaux | Web Communication

Tumblr, Linkedin, Instagram, Twitter coupe les ponts avec les autres réseaux sociaux | Web Communication | Serial Twitter | Scoop.it

Dès juillet, l'utilisateur du service de photographies Instagram, racheté par Facebook, ne peut plus ajouter directement de contacts issus du site de micromessagerie.


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La campagne marketing d’Adrien Rosier pour trouver un job

La campagne marketing d’Adrien Rosier pour trouver un job | Serial Twitter | Scoop.it
À la recherche d’un nouvel emploi dans le web, Adrien Rosier s’est fait remarquer par une candidature particulièrement originale et pertinente : une campagne marketing à base de Facebook Ads. Le job de ses rêves ?
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What Happens to Social Media After a Twitter Revolution?

What Happens to Social Media After a Twitter Revolution? | Serial Twitter | Scoop.it

"Two years after the Arab Spring, questions still remain as to how much social media actually helped fuel and drive the uprisings that arose in Tunisia and swept across the region. But regardless of what happened during those Twitter-fueled revolutions, what's happened afterward?

That's what social media analytics firm Crimson Hexagon and Sanitas International wanted to find out when it decided to analyze tweets coming out of Egypt, Libya and even Syria, where there still is a war going on. The results of its 3-month study, which will be discussed in a panel at SXSW on Sunday, underscore the changes these countries are undergoing."

 


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Howard Rheingold's curator insight, March 10, 2013 10:55 AM

"Twitter Revolution" is the unfortunate generalization foisted on the world by headline writers. The realities of social upheavals and political revolutions is more complex than that, and while sociologists such as Zynep Tufekci are sorting out the complex role of social media in physical world events, others are documenting the role of social-media in post-revolutionary societies.

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Think Before You Tweet: Crisis Communications in an Era of Got to H...

A presentation by PRSA and public relations industry executives on effective managing social media crises.

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Twitter ajoute le bouton “Email Tweet”

Twitter ajoute le bouton “Email Tweet” | Serial Twitter | Scoop.it
Not to be outdone by Facebook's new mobile share button, Twitter has just added an option to "Share this tweet via email" so you can send content to less tech savvy folks. The button appears in the 'more' menu alongside reply, favorite, and retweet.

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Twitter Launches Gender Targeting for Advertisers - Socially Creative and Delivered | ExactTarget Email Marketing

Twitter Launches Gender Targeting for Advertisers - Socially Creative and Delivered | ExactTarget Email Marketing | Serial Twitter | Scoop.it
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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | Serial Twitter | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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To Tweet A Little Or A Lot, Aye There's The Rub

To Tweet A Little Or A Lot, Aye There's The Rub | Serial Twitter | Scoop.it

Taking inspiration from Guy I created a Twitter and Social Media test for the Memorial Day Weekend. The test had simple goals:

 

* Increase @ScentTrail Twitter Followers to 1,800 or more

* Increase traffic to ScentTrail Marketing blog

Strategy was to test the Guy Kawasaki "Twitter as business tool not social or game, so tweet early and often" idea AND stay as close to real time feedback loops as possible. Tools included Twitter, Scoop.it, Facebook, Google+ and ScentTrail Marketing (my personal blog). It was too risky to do such a test on our Atlantic BT company properties, so I used my social properties figuring if they crashed and burned I still had a job (lol).

I won't spoil the results except to say ROCK ON Kawasaki Style!

Thanks to Marc and the Scoop.it team for developing such an elegant, magical tool and for my growing tribe of Scoop.it friends and amazing curators (many of whom I linked to off of this post since they played an important role in results achieved).



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Twitter a soif de visibilité et fait appel à Google, Bing, Yahoo!, Yandex | Quoi de neuf sur les réseaux sociaux

Twitter a soif de visibilité et fait appel à Google, Bing, Yahoo!, Yandex | Quoi de neuf sur les réseaux sociaux | Serial Twitter | Scoop.it
Twitter modifie son fichier robots.txt. Les webmasters peuvent voir que Twitter autorise l’indexation de ses propres résultats de recherche – tweets et hashtags - dans les résultats de recherche de Google, Bing, Yahoo et Yandex.

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Twitter : vers la suppression du nombre de followers ? - Fredzone

Twitter : vers la suppression du nombre de followers ? - Fredzone | Serial Twitter | Scoop.it
FredzoneTwitter : vers la suppression du nombre de followers ?FredzoneAujourd'hui, pour être un type hype et très branché, il est indispensable d'avoir un compte Twitter et d'être suivi par le plus grand nombre de personnes possible.

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Twitter: comment ajouter une image d’en-tête à votre profil

Twitter: comment ajouter une image d’en-tête à votre profil | Serial Twitter | Scoop.it
Twitter permet d’ajouter une image d’en-tête associé à votre profil. Cette nouveauté est similaire à l’image de couverture du journal (Timeline) Facebook.

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5 Ways Your Business Should Use Twitter Hashtags

5 Ways Your Business Should Use Twitter Hashtags | Serial Twitter | Scoop.it
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.

1. Seek Business-Specific Conversations

Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).

If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.

And  if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

2. Keep it Simple and Consistent

a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.

b. Don’t weigh your tweets down with excessive hashtags.  Use a thoughtful, precise selection of 1-2 hashtags per tweet

3. Create Your Own Hashtag

Brands both large and small choose to create their own hashtags for several reasons.

Hashtags are a great way to generate buzz around a marketing campaign. 

Or turn to Twitter when launching a contest, another great marketing tactic for your brand.

Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place

 Get creative!

4. Organize Social Dashboards by Hashtag

One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.

5. Take Advantage of Follow Friday

The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.

Craft  #FF tweet s as follows:

Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF

Tip: consider making  a themed  list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.

Many choose to support only one or two people per #FF tweet, which is a more personal approach.

You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.

 

If you are new to Twitter and #Hastags then you may wish to refer to these articles

HOW TO: Get the Most Out of Twitter #Hashtags. http://bit.ly/TGRyT2  

Twitter's  Introduction to #Hashtags . http://bit.ly/TGRyT2

Ultimate Guide to Twitter Hashtags. http://bit.ly/Qy9pue

 

By Stephanie Buck. http://bit.ly/Qy8gmn

Source. http://on.mash.to/TAn1Ia


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Twitter permet la publicité plus ciblée, basée sur vos centres d'intérêt

Twitter permet la publicité plus ciblée, basée sur vos centres d'intérêt | Serial Twitter | Scoop.it
Twitter launched interest-targeting Thursday for promoted tweets.

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