"If you are using the word 'transmedia,' you have wasted a lot of dollars on business card printing," Elan Lee, chief of design at Microsoft's Xbox Entertainment Studios, said in his keynote speech at "Power to the Pixel," now in its seventh year...
À travers des pratiques innovantes, il s'agit de tester, grandeur nature, l'appropriation par les jeunes des nouveaux codes de la création multimédia, autour de 3 rendez-vous majeurs: atelier mashup à l'Ensci (Paris) le 23 octobre, "Hackathon dataculture" à Montreuil du 25 au 27 octobre et rencontre-débat "Transmettre la culture à l'ère du numérique" le 7 novembre 2013.
Pinterest has already changed the way marketers think about commerce. But it may also be ushering in a new form of storytelling. Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.
Beat Girl is part graphic novel, part TV show, and all on Pinterest. It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.
While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form. “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.
Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.
(via E. Bethoux) À l’occasion du SmartFipa, The Rabbit Hole a posé quelques questions Eric Viennot, fondateur du studio Lexis Numérique et créateur d’Alt Minds. Où l'on tire quelques enseignements de l'expérience Ait Minds, notamment qu'il est difficile de viser plusieurs types de publics en même temps...
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Do you think you’ve thought of all possible uses for Dropbox? You haven’t. Neither have I. Writers like me will never get sick of dreaming up new ways to use Dropbox, because this seemingly simple tool can be used to accomplish so much.
Anne-Claire Goyet's insight:
What to do with your Dropbox space you hadn't thought of… Clever !