Offline advertising for startups sounds like a joke, right? Startups are innovative and offline ads are a thing of the last century. Nonsense. Offline still dominates and in fact, it’s becoming more affordable, which means you might get a better ROI than a few years ago.
Get Traction or Die Tryin’
It’s simple. As a startup, you either get traction or you’re done. In the early days, it doesn’t matter how you get it, as long as you’re building your critical user base. But a key thing for startup is to get traction efficiently. If you’re not making a ROI, eventually, you’re going to run out of money.
Online advertising is hot. And one of the problems with things that are hot is that their price inflates. Today it’s no longer unusual to pay $500+ per customer acquisition. And Cost per Install increased by 25% last year for iOS and 52% for Android. The cost of offline, on the other hand, goes down.