SEOptimization
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Search Engine Optimization | SEO
Curated by Larry Engel
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3 Keys to Optimizing Your Mobile Website for Search

3 Keys to Optimizing Your Mobile Website for Search | SEOptimization | Scoop.it

Making your company website more SEO-friendly requires strategic effort. At the current rate of on-the-go users, it’s important not to neglect the mobile version of your site. More than 70% of marketers plan to spend more money on mobile in 2013...

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10 Ways Coding Can Help Your SEO | SEJ

Too many webmasters think of SEO in terms of things you do after a website is created, whether that’s optimizing specific on-page variables in order to maximize the odds of being ranked for particular keywords or the process of soliciting backlinks from qualified sources to power off-page SEO...

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Google Website Optimizer set to Retire - Analytics adds Split Testing | SEJournal

Google Analytics Content Experiments vs. the New Google Website Optimizer...

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The 10 Commandments of Digital Analytics | SEWatch

The 10 Commandments of Digital Analytics | SEWatch | SEOptimization | Scoop.it
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry.
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Here's a "Must Have": List of Free SEO, Social & Link Building Tools

A curated list of FREE SEO Tools that can be used for technical site audits, outreach, keyword research, etc.

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The Top 5 Social Media Tools

Top 5 Social Media Tools that can help spread the buzz- Buffer App, Seesmic Ping, Sprout Social, etc.

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Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | SEOptimization | Scoop.it
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
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The Google Penguin Update - Here are 5 Tips for Websites Not Impacted... YET!

Released on April 24, the Google Penguin Update's purpose was to further eliminate spam from the Google search results...

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Optimize: How to Attract and Engage More Customers [Book Review]

Optimize: How to Attract and Engage More Customers [Book Review] | SEOptimization | Scoop.it
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing.
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How To Structure Your Organization For SEO Success | SELand

At SMX West, I sat in on a panel with Adobe’s Warren Lee and he offered some great insights on Enterprise SEO.
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4 SEO Recommendations to Target the Long Tail

4 SEO Recommendations to Target the Long Tail | SEOptimization | Scoop.it
For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website.
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7 Ways to Use Visitor Intelligence in SEO & Marketing

7 Ways to Use Visitor Intelligence in SEO & Marketing | SEOptimization | Scoop.it
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads.
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What Customer Services Can Learn from SEO

The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From ...
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Great Article on Local SEO with Google+ | SEJournal

Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages. So instead of boring you with further details on this transition, I want to jump into the meat of the issue: how this shift affects local SEO best practices...

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Google’s Digital Marketing Evangelist Talks SEOptimization Across All Channels | SESTO

Google’s Digital Marketing Evangelist Talks SEOptimization Across All Channels | SESTO | SEOptimization | Scoop.it

Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple channels.

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Some eCommerce SEO Basic Techniques | SEJournal

Here are 11 great SEO techniques for ecommerce websites that really work and can bring you significant ROI...

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What is good content?

What exactly is good content? If your website answers the searcher's query (or question) -  that would be good content.

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SEO Lingo Defined | A good Glossary from SEJournal

Use the following list of SEO lingo to get up to speed or as reference material whenever you encounter a word you don’t understand:  
URL – A “URL” (or uniform resource locator) refers to...

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SEO in 2012: The Best of Times or the Worst of Times? | SEJournal

SEO in 2012: The Best of Times or the Worst of Times? | SEJournal | SEOptimization | Scoop.it

Whether you think all of the upheaval is great or terrible for the industry (or whether you believe there is no upheaval at all), you have to admit that 2012 has been a strange year...

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Insights From the Recent Penguin & Panda Updates | SEWatch

Insights From the Recent Penguin & Panda Updates | SEWatch | SEOptimization | Scoop.it
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected.
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Negative SEO What it Is & How to Protect Yourself

Negative SEO What it Is & How to Protect Yourself | SEOptimization | Scoop.it
Recent events such as unnatural link warnings from Google, over optimization filters andblog networks being deindexed by Google, the concern ...
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Google's New Unnatural Links Initiative - Be Relevant! | SEWatch

Google's New Unnatural Links Initiative - Be Relevant! | SEWatch | SEOptimization | Scoop.it
Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide.
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24 Eye-Popping SEO Statistics | SEJournal

SEO isn't exactly the most understood medium in online marketing. For one thing, people aren't too sure what SEOs do ...
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4 Ways to Get SEO Clients Past Their Content Marketing Writer’s Block

4 Ways to Get SEO Clients Past Their Content Marketing Writer’s Block | SEOptimization | Scoop.it
The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is ...
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Social Media & Customer Care: Scale Up or Go Home | ClickZ

Social Media & Customer Care: Scale Up or Go Home | ClickZ | SEOptimization | Scoop.it
If understanding what your customers are saying about you is...
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