Google Algorithm Updates
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The New SEO: 'Search Everywhere Optimization'

The New SEO: 'Search Everywhere Optimization' | Google Algorithm Updates | Scoop.it

Before we ask "where's the search?" we need to understand how and why searching has been supplanted by finding and answering.

 

Let's take a brief walk through an abridged history of search in order to better understand how the engines have whetted digital marketers' appetites for organic search results.

 

Read  ://searchenginewatch.com/article/2323241/Wheres-the-Search


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Warner Carter's curator insight, January 17, 2014 10:47 PM

people search at many sites now not just Google

ETIENNE LE NEVEU's curator insight, January 18, 2014 4:30 AM

de bonnes questions à se poser

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7 Essential Ingredients Every SEO Campaign Needs

7 Essential Ingredients Every SEO Campaign Needs | Google Algorithm Updates | Scoop.it

The world of SEO has changed drastically over the last few years. Not that long ago, you could clean up your code, build a few links, and rank high within six months. Now, you have to start thinking outside the box and leverage unconventional tactics that will boost your rankings.

 

Using a bit of creativity and following Google’s guidelines, you can continually boost your rankings with a long-lasting positive outcome.

 

So, what other essential ingredients does every SEO campaign need?
http://www.quicksprout.com/2014/01/29/7-essential-ingredients-every-seo-campaign-needs/


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12 Scalable Link-Building Tactics

12 Scalable Link-Building Tactics | Google Algorithm Updates | Scoop.it

'Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.

 

The tactics listed in this post are from the 4-part newsletter series launched a couple of weeks ago.

 

Below are the guidelines covered by the series, mostly about implementing some of the most scalable link-building tactics today. These can be used by agencies, SMBs and enterprise-level companies'.

 

Read More: http://moz.com/blog/12-scalable-link-building-tactics


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Linda Allen's comment, September 18, 2013 1:42 PM
Excellent share! Thank you!
9Dotstrategies's curator insight, September 18, 2013 10:56 PM

Scalable Link Building Tactics from Moz

Elsie Whitelock's curator insight, September 23, 2013 8:44 AM

a bit heavy for non techie types but useful

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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Google Algorithm Updates | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


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Ajish Kumar's curator insight, November 23, 2013 5:45 AM

Good one.  Future belongs to optimization of contents for users.

Mohammed ALAMI's curator insight, January 10, 2014 9:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 2014 10:16 AM

Links & Words Matter (but) Social Shares is the New SEO

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Social Signals Can Enhance Your SEO Campaign

Social Signals Can Enhance Your SEO Campaign | Google Algorithm Updates | Scoop.it

"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.

 

With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.

 

What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".

 

Read More: http://memeburn.com/2013/11/social-signals-can-enhance-your-seo-campaign-heres-how/


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R Kidambi Badri's curator insight, November 26, 2013 3:58 AM

Very useful info. Every internet marketer should read.

Randi Thompson's curator insight, November 26, 2013 10:47 AM

You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.  

Two Pens's curator insight, December 2, 2013 3:25 PM

We wrote about this 18 mo. ago, but hey, the news about social signals is still relevant. 

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Google Algorithm Updates | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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What Google 'Hummingbird' Means for Your SEO Strategy

What Google 'Hummingbird' Means for Your SEO Strategy | Google Algorithm Updates | Scoop.it
Google's latest algorithm update changes the way the site interprets the way we search.
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Simplify Your SEO Program With These 5 Strategies

Simplify Your SEO Program With These 5 Strategies | Google Algorithm Updates | Scoop.it
Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
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Five G+ & Webmaster Tools Features I Would Pay Google For Right Now - Business 2 Community

Five G+ & Webmaster Tools Features I Would Pay Google For Right Now - Business 2 Community | Google Algorithm Updates | Scoop.it
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5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014

5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014 | Google Algorithm Updates | Scoop.it
The New Year is all about making resolutions and improving things from the past; however, for those in the marketing space hoping to improve their SEO this year, it’s important not to forget the new things that will need some work over the next few...
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20 SEO Tips, Trends and Predictions for 2014

Google made big changes to its search engine algorithm in 2013. What will those updates mean for search engine optimization in 2014? SEO experts offer their advice for the new year.
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Video Recap of Weekly Search Buzz :: January 17, 2014

Video Recap of Weekly Search Buzz :: January 17, 2014 | Google Algorithm Updates | Scoop.it
This week in search, we are still tracking a Google update. Google had a major hack in their hotel listings in Google Maps, they apologized and swept it under the rug.
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The Three Pillars Of SEO In 2014

The Three Pillars Of SEO In 2014 | Google Algorithm Updates | Scoop.it

"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. 

 

Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".

 

Let’s explore each element in more detail so you can craft a winning SEO strategy: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

 

 


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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Google Algorithm Updates | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


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Online Marketing Man's curator insight, March 25, 1:30 PM
Find really targeted people.
jasmine moriah gabrielle hummel's curator insight, April 6, 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Google Algorithm Updates | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | Google Algorithm Updates | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


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Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.

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How Social Media Supports SEO

How Social Media Supports SEO | Google Algorithm Updates | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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Looking for SEO? Create Content, Be Social

Looking for SEO? Create Content, Be Social | Google Algorithm Updates | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google?

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. Their content strategy and marketing efforts as well as their social media, curating and sharing strategy".

 

Read More: http://www.huffingtonpost.com/daniel-newman/looking-for-seo-create-co_b_4371957.html


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Tuhin Hmmad's curator insight, December 7, 2013 2:13 PM

Awesome!

 

Market Immersion's curator insight, December 9, 2013 3:14 PM

One answer to an ongoing question....

9Dotstrategies's curator insight, December 10, 2013 4:48 AM

Creating Quality, Informative Contents and Be Social for SEO Prospective?

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10 Old School Matt Cutts Videos You Need to Watch

10 Old School Matt Cutts Videos You Need to Watch | Google Algorithm Updates | Scoop.it

'While his new videos are usually fairly helpful, I recently went through some of the old school archives from 2009-2011. Although long forgotten, many of these older videos are overflowing with SEO golden nuggets. And because there weren’t thousands of people clamoring for slips and SEO secrets back then, he tends to be a bit more straightforward and less cryptic than he is now.

 

I decided to share the 10 best videos from that era. Although a bit older, the insights are still relevant today. And when put into practice, they’ll give you some actionable SEO insights you can apply to your site’s SEO campaigns'.

 

Read more at: http://www.searchenginejournal.com/10-old-school-matt-cutts-videos-need-watch/82077/


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Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm? | Google Algorithm Updates | Scoop.it
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
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Quick Tour of Detailed Search Queries in Google Webmaster Tools - Business 2 Community

Quick Tour of Detailed Search Queries in Google Webmaster Tools - Business 2 Community | Google Algorithm Updates | Scoop.it
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Google Launches WordPress Plugin For AdSense And Webmaster Tools

Google Launches WordPress Plugin For AdSense And Webmaster Tools | Google Algorithm Updates | Scoop.it
Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense and Google Webmaster Tools, with more services likely to be added in the future.
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Google’s Top 3 SEO Dance Steps of 2013

Google’s Top 3 SEO Dance Steps of 2013 | Google Algorithm Updates | Scoop.it
Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin updates.
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Video Recap of Weekly Search Buzz :: January 17, 2014

Video Recap of Weekly Search Buzz :: January 17, 2014 | Google Algorithm Updates | Scoop.it
This week in search, we are still tracking a Google update. Google had a major hack in their hotel listings in Google Maps, they apologized and swept it under the rug.
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