Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.
...OK, content marketing is popular. But why is it important for business owners and marketers?
In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.
Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....
Via Jeff Domansky