CMO of DigitalRelevance Kevin Bailey talks about the importance of earned media links and content.Today’s digitally savvy PR professionals are adding organic search to their repertoire. This makes good sense because organic rankings are just another form of earned media—just acquired in a new way. For over a decade it’s been well known that search engine rankings are influenced mainly by two things: what a brand says about itself on its own website and what others say about it off of its site. The latter is often called off-site SEO and it’s the most heavily-weighted component of Google’s algorithm....
This is our second post of getting started with a WordPress website and setting up the basic things as we have seen the complete checklist of things which makes to do once our WordPress website is live.
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
By Katie Moran, Boston College Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming...
Has SEO Been Reincarnated By Content Marketing? Business 2 Community Back then, many SEO experts would have told you to make the link building process as quick as possible. That's why profile links on forums and social media sites were so popular.
Brafton Keywords may not be at the heart of SEO in the future Brafton More internet users are embracing a hands-free lifestyle, speaking directly into smartphones or search engines to skip typing altogether.
Internet Marketing News Matt Cutts Issues Warning On SEO Use Of Advertorials and Paid Content Internet Marketing News Google's Matt Cutts has issued a warning over the use of paid content and advertorials.