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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | SEO & web content | Scoop.it
When it comes to design, user experience is one of the key things. According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone. Have a look at this infographic to learn more about what User Experience is all about.
Via Lauren Moss
Kaye Blum's insight:
A handy infographic for use when my clients ask 'what do you mean by UX?'
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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

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The 9 On-Page SEO Elements You Need In 2014

The 9 On-Page SEO Elements You Need In 2014 | SEO & web content | Scoop.it
With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us [...]
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Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it) - Copyblogger

Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it) - Copyblogger | SEO & web content | Scoop.it
Is your site design stale? Newer sites are more likely to provide a better user experience ... which makes visitors happy. Fixes for four common mistakes.
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3 Ways Your Web Design Can Better Connect You to Your Audience - Copyblogger

3 Ways Your Web Design Can Better Connect You to Your Audience - Copyblogger | SEO & web content | Scoop.it
In order to create web design that connects, Copyblogger Lead Designer Rafal Tomal says we need to reach new levels of interaction with our audience.
Kaye Blum's insight:
An article on UX design without the jargon. Nice.
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5 Hottest Search Engine Optimization Trends To Watch Out This 2014 (Infographic) - Business 2 Community

5 Hottest Search Engine Optimization Trends To Watch Out This 2014 (Infographic) - Business 2 Community | SEO & web content | Scoop.it
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25 Top Content Marketing Tools Every Marketer Should Use

25 Top Content Marketing Tools Every Marketer Should Use | SEO & web content | Scoop.it
ontent marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness.
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10 Crucial Strategies for Building a Better Business Website | Social Media Today

10 Crucial Strategies for Building a Better Business Website | Social Media Today | SEO & web content | Scoop.it
Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure?
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The Content Marketing Forecast: 10 Predictions for 2014

The Content Marketing Forecast: 10 Predictions for 2014 | SEO & web content | Scoop.it
Content marketing.
Kaye Blum's insight:

Content Marketing has seen tremendous growth in the US in the past year. By comparison, Australia has shown far less interest (smaller markets, avoiding the hype, lack of local expertise?).

 

In this article, CEO of the highly regarded content marketing organisation NewsCred, Shafqat Islam, shares his insights on the future of content marketing for 2014.

 

He predicts a significant rise in European content marketing - maybe it will take another year for Australia.

 

Other predictions include the increased relevance of LinkedIn as a content distribution platform and the importance of addressing a "mobile-first" attitude to marketing.

 

Read the full article for the lowdown.

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Websites vs. Blogs - Which One is Better and Why? - Curatti

Websites vs. Blogs - Which One is Better and Why? - Curatti | SEO & web content | Scoop.it
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs.
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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | SEO & web content | Scoop.it
10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will...
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Pricing information gives B2B sites a competitive advantage

Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.
Kaye Blum's insight:

I published a post about pricing on my own website not long ago. It can be difficult giving an accurate quote as a consultant; but providing a ball-park of what to expect is important. After reading this article, I'll re-visit my pricing guide and try to be more specific with examples. And I will certainly encourage my clients to do the same.

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Social signals can enhance your SEO campaign: here's how | memeburn

Social signals can enhance your SEO campaign: here's how  | memeburn | SEO & web content | Scoop.it
The digital world is evolving at a rapid rate and change is constant with digital marketing. 20 years ago, no one could have predicted where we are ...
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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | SEO & web content | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.
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Data Sets You Free: Analytics for Content Strategy - Confab 2013

The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the conten...
Kaye Blum's insight:

Jonathon Colman from Facebook shares tactical insights and information on using data for content strategy measuring and forecasting. Detailed.

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Four Digital Marketing Trends to Watch in 2014

Four Digital Marketing Trends to Watch in 2014 | SEO & web content | Scoop.it
Marketing Strategy - Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
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12 Outdated Web Features That Need to Disappear in 2014

12 Outdated Web Features That Need to Disappear in 2014 | SEO & web content | Scoop.it
We asked 12 entrepreneurs which website features small businesses should avoid (or get rid of) at all costs.
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20 Captivating Marketing Statistics That Will Drive 2014 (Infographic)

Marketing Profs

Kaye Blum's insight:

Another 2014 predictions infographic, this time from the Marketing Profs team. 

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8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results | SEO & web content | Scoop.it

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Teach Yourself Anything: 3 Ways To Create Your Own Learning Playlists

Teach Yourself Anything: 3 Ways To Create Your Own Learning Playlists | SEO & web content | Scoop.it
The Internet is a fire hose. Whether it’s a casual browse or a conscious one, getting “drenched” is almost given. Fortunately, the same fire hose of information can quench your thirst for learning a new skill.
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3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy - Copyblogger

3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy - Copyblogger | SEO & web content | Scoop.it
Follow these three scientific (and magical) techniques used by the king of addictive prose: Dr. Seuss ... and make your sales copy unforgettable.
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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014 - Copyblogger

6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014 - Copyblogger | SEO & web content | Scoop.it
Demian Farnworth provides six rules that will help you run a Google+ Hangout show that makes people take notice.
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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | SEO & web content | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 14, 2013 11:03 AM

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

Jeff Domansky's curator insight, December 14, 2013 11:06 AM

Terrific tools for your PR and content marketing toolkit too. 

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard

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A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning

A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning | SEO & web content | Scoop.it

Today's post is one example of this collaborative co-construction of the content of this blog. I was sent this wonderful graphic from one of my readers and I found it very relevant to what we have been talking about in the digital storytelling section here in Educational Technology and Mobile Learning. The infographic below has been designed by CMA and features the 7 steps to the perfect story.


Via Jeff Domansky
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LaraBadioli's curator insight, December 2, 2013 7:59 AM

Know your hero inside and your monster outside: tell everything with the rulde 2+2. 

Nick Hester's curator insight, December 2, 2013 12:08 PM

Story telling is an extreemly effective marketing technique, its also more interesting for the recipient.

María Dolores Díaz Noguera's curator insight, December 5, 2013 3:40 PM

Great one.

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Conversion Rate: Definition (as used in UX, usability, e-commerce, and web analytics)

Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
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