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Official Google Webmaster Central Blog: More guidance on building high-quality sites

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Mohammed ALAMI's curator insight, June 8, 2013 7:51 AM

Without disclosing actual ranking signals used in Google algorithms, the questions below provide some guidance on how Google is looking at the issue:

Would you trust the information presented in this article?Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?Would you be comfortable giving your credit card information to this site?Does this article have spelling, stylistic, or factual errors?Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?Does the article provide original content or information, original reporting, original research, or original analysis?Does the page provide substantial value when compared to other pages in search results?How much quality control is done on content?Does the article describe both sides of a story?Is the site a recognized authority on its topic?Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?Was the article edited well, or does it appear sloppy or hastily produced?For a health related query, would you trust information from this site?Would you recognize this site as an authoritative source when mentioned by name?Does this article provide a complete or comprehensive description of the topic?Does this article contain insightful analysis or interesting information that is beyond obvious?Is this the sort of page you’d want to bookmark, share with a friend, or recommend?Does this article have an excessive amount of ads that distract from or interfere with the main content?Would you expect to see this article in a printed magazine, encyclopedia or book?Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?Are the pages produced with great care and attention to detail vs. less attention to detail?Would users complain when they see pages from this site?
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Could Google disappear? Analysts warn of Google's demise if the search engine fails to improve mobile advertising

Could Google disappear? Analysts warn of Google's demise if the search engine fails to improve mobile advertising | SEO Vietnam | Scoop.it
As Google suffers a catastrophic nose-dive in its market value, analysts are already predicting its demise as the world's lead Internet search engine.
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Google Parked Domain Classifier Bug Blamed For Huge Site Delisting Complaints

Google Parked Domain Classifier Bug Blamed For Huge Site Delisting Complaints | SEO Vietnam | Scoop.it
On Tuesday, we covered a huge spike in reports about webmasters noticing their sites being drastically downgraded in Google. We asked if this was the Over optimization penalty or something else.
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Google Crawler Does Nothing Special For HTML5

Google Crawler Does Nothing Special For HTML5 | SEO Vietnam | Scoop.it
It has been about a year and a half since we last reported on Google's view of HTML5 where John Mueller of Google said...
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Panda infographic explaining each milestone and how to solve Panda related problems

Panda infographic explaining each milestone and how to solve Panda related problems | SEO Vietnam | Scoop.it
This is a great infographic that was posted on Singlegrain.com. Easy to understand and including the steps to take to solve a Panda related issue.
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Google Webmaster Tools Updates Download Options

Google Webmaster Tools Updates Download Options | SEO Vietnam | Scoop.it
On Thursday, the folks over at WebmasterWorld noticed a visual change to the download buttons within Google Webmaster Tools. The new buttons were basically moved up higher onto the page on the links...
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Google uses Frommer’s and Zagat to solve its Yelp and TripAdvisor problem

Google uses Frommer’s and Zagat to solve its Yelp and TripAdvisor problem | SEO Vietnam | Scoop.it
With both Frommer's and Zagat in the fold, Google may be able to solve the problem that's plagued travel companies for the last decade: How to effectively bridge travel and local.
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5 Tips to Get More Out of Your Search Ad Campaign

5 Tips to Get More Out of Your Search Ad Campaign | SEO Vietnam | Scoop.it
A study by Google shows that search advertising combined with SEO can result in an incremental lift in search ad ...
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Google Acquires Glasses Patents

Google Acquires Glasses Patents | SEO Vietnam | Scoop.it

Browsing on the internet with some cool glasses as your screen? This post shows it will happen some day.

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Google Gives Search Engine a Refresh

Google Gives Search Engine a Refresh | SEO Vietnam | Scoop.it
Google is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.
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Top Maryland SEO Company Opens New Office in North Carolina - PR Web (press release)

Top Maryland SEO Company Opens New Office in North Carolina - PR Web (press release) | SEO Vietnam | Scoop.it
PR Web (press release)Top Maryland SEO Company Opens New Office in North CarolinaPR Web (press release)Blue Corona, one of the fastest growing online marketing and SEO companies in the country, opened a new office in Charlotte, NC.
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Con Artist in Sting That Cost Google Millions

Con Artist in Sting That Cost Google Millions | SEO Vietnam | Scoop.it
Over four months in 2009, a federal prisoner—and convicted con artist—was the lead actor in a government sting targeting Google Inc. that yielded one of the largest business forfeitures in U.S. history.
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Blackout Wednesday, a new kind of revolution?

Blackout Wednesday, a new kind of revolution? | SEO Vietnam | Scoop.it
Blackout Wednesday has seriously hit the SOPA and PIPA bills.
These two bills, targeting online piracy have been widely perceived as a restraint on a free and open internet.
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