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Time for a New Definition of SEO

Time for a New Definition of SEO | SEO Training Institute | Scoop.it

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

 

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

 

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

 

Read More: http://searchenginewatch.com/article/2288392/Time-for-a-New-Definition-of-SEO


Via Antonino Militello
Sanjana Singh's insight:

It's really an awesome defination of SEO that's why i shared with you all guys join the conversation here and share your defination about the new SEO.

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Joe Wise's curator insight, August 15, 2013 5:27 PM

Social Search.... just get out of its way or you might get hurt.

Kaye Blum's curator insight, August 16, 2013 9:22 AM

I'm not sure I agree with this 100%. I have always focused on quality content before SEO tactics. Now Google thinks this is valid, hooray. It's an interesting pyramid diagram, but I believe places too much emphasis on technical SEO. Quality content wins and Google's SEO modifications now reflect this.

Bogdan S's curator insight, August 19, 2013 3:24 AM

Time for big changes is here!!

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SEO Training Institute
SEO training institute offers complete internet marketing courses such as SEO, PPC, SMO etc. Learn from Industry's professionals with their real experiences over the job.
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Google Penguin Penalty SEO Tips! – Info Graphic - Blaze Studios

Google Penguin Penalty SEO Tips! – Info Graphic - Blaze Studios | SEO Training Institute | Scoop.it
Google Penguin Penalty SEO Tips, how can you survive post Penguin update?
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Good checklist against Google Penguin Penalty !

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Learn SEO and Beat Your Competitors with Your Own Website | seo-institute.in

Learn SEO and Beat Your Competitors with Your Own Website | seo-institute.in | SEO Training Institute | Scoop.it
Learn SEO to beat your competitors by optimizing the title tags, meta tags and content of website.
Sanjana Singh's insight:

This is quite useful post on SEO. I recommend SEO Institute  for best training platform to enhance an SEO knowledge & get the ways to rank top on search results in Google.

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Best Practices for On-Page SEO to Follow For 2014 | seo-institute.in

Best Practices for On-Page SEO to Follow For 2014 | seo-institute.in | SEO Training Institute | Scoop.it
The year 2013 has been quite eventful for online marketers. Google, with their aggressive introduction of algorithm updates has left SEO experts a little unsure about what the search giant will do next.
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After several updates of Google like Panda, Penguin and Hummingbird algorithm you have to focussed on quality content to increase ranking. Hummingbird algo may represent a step change the way to optimize content. Get a guide of On-page SEO which you have to follow in upcoming days.
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Local Businesses Don't Need Big Budgets for Their Content Marketing | seo-institute.in

Local Businesses Don't Need Big Budgets for Their Content Marketing | seo-institute.in | SEO Training Institute | Scoop.it
With all the changes happening in the digital marketing industry, the one constant that has emerged is that SEO is all about content marketing.
Sanjana Singh's insight:

In a new SEO trend, content has become vital rather than link building activities only. Local Business doesn't need big budget for content marketing , instead of quantity they must be focused to quality only and shift focus to attract natural links from viral content.

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Best Ways to Build an Audience Through Trust | seo-institute.in

Best Ways to Build an Audience Through Trust | seo-institute.in | SEO Training Institute | Scoop.it
Local SEO was never as prominent in the online world as it is right now. Given the changes in algorithms by Google and the importance it has been giving to local search results.
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The article is giving you an idea to increase audience through various online trust factors. Online credibility plays a vital role for building a relationship with your audience.

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Best Practices For Maximizing Your Local Search Engine Optimization | seo-institute.in

Best Practices For Maximizing Your Local Search Engine Optimization | seo-institute.in | SEO Training Institute | Scoop.it
Local SEO was never as prominent in the online world as it is right now. Given the changes in algorithms by Google and the importance it has been giving to
Sanjana Singh's insight:

The article is giving you idea to increase your business and get some new tips like how to advertise your business/brand. Feedback and reviews  plays important role, If you get positive reveiws from your customers it will help you to increase visibility of your brand.

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Link Building has been Dead After Hummingbird? | seo-institute.in

Link Building has been Dead After Hummingbird? | seo-institute.in | SEO Training Institute | Scoop.it
There is no doubt that Panda squashed poor quality content and Penguin squashed low-quality links. Now, Hummingbird is expected to eat link-building.
Sanjana Singh's insight:

This is a time to learn, how to contribute urls on different social communities, forums and Web 2.0 sites for increasing referral traffic. Avoid these activities for link building purpose only which can be penalized in Google's updates. This is called year 2014 SEO.

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How to Make Google Your Best Friend - SEO Tips for Entrepreneurs | seo-institute.in

How to Make Google Your Best Friend - SEO Tips for Entrepreneurs | seo-institute.in | SEO Training Institute | Scoop.it
You have an eCommerce store but it is not yielding profits? Thinking why? The answer is simple, if people cannot find you, where will the revenue come from. Ranking higher than your competitors is necessary.
Sanjana Singh's insight:

If you are running a eCommerce site you have to use unique product descriptions from others who might be offering similar products. Read how to use the rel=”canonical” tag to avoid duplication problem.

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Steps to Improve Your Internet Marketing Skills | seo-institute.in

Steps to Improve Your Internet Marketing Skills | seo-institute.in | SEO Training Institute | Scoop.it
Steps to improve your Internet marketing skills by affiliate link, inter-linking, customer reviews, email marketing, knowledge sharing and creating effective landing pages.
Sanjana Singh's insight:

I am sharing an article in which you get steps to increase your Internet Marketing skills.

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Training Schedule for SEO, Social Media, & PPC Classes | seo-institute.in

Training Schedule for SEO, Social Media, & PPC Classes | seo-institute.in | SEO Training Institute | Scoop.it
Training Schedule for SEO, Social Media, & PPC Classes
Sanjana Singh's insight:

I am sharing training schedule of SEO Institute. I recommend you a SEO Institute for SEO, Social Media & PPC courses which helps you to grow your skills.

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The Best Internet Marketing & SEO Tools

The Best Internet Marketing & SEO Tools | SEO Training Institute | Scoop.it
There are many pieces to the SEO puzzle, and the SEO tools market is a fragmented field with dozens of point solutions.
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I found this articles gives you information about Internet Marketing Tools which is useful for all.  I am sharing it here.

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FAQs | seo-institute.in

FAQs | seo-institute.in | SEO Training Institute | Scoop.it
Q. What training is imparted by your institute? A. Although we are called The SEO-Institute, we take a 360° approach to teaching Internet Marketing. Along wi
Sanjana Singh's insight:

I have taken a SEO training before some days from SEO Institute and I think this is the better SEO institute so I would like to share it with you.  After visiting this shared post you will get all information related to training.

 

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What is the difference between SEO and SEM?

What is the difference between SEO and SEM? | SEO Training Institute | Scoop.it
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
Sanjana Singh's insight:

Well done, you give detail information about 'what is the main difference between SEO & SEM'. It clears much confusion about SEO & SEM, but now I get to know that SEO is a part of SEM.

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How Does Social Media Affect Retail Businesses? | seo-institute.in

How Does Social Media Affect Retail Businesses? | seo-institute.in | SEO Training Institute | Scoop.it
Social media is here to stay and that fact has already been established.
Sanjana Singh's insight:

Social Media helps to communicate with customers. Instead of calling, writing a letter or sending an email, many customers prefer to communicate with a business using its social media profile. For improving the company's reputation you have to respond quickly, resolve customer problem.

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5 Techniques for Effective PPC Communication | seo-institute.in

5 Techniques for Effective PPC Communication | seo-institute.in | SEO Training Institute | Scoop.it
It is difficult to put PPC centric language into a language that is understandable as there is mountain of numerical data, statistics and technical terminology.
Sanjana Singh's insight:

Once you have developed an effective pay-per-click advertising strategy and then you have to learn how to get one up on your competition to enjoy benefits.

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5 Reasons Entrepreneurs Must Learn Online Marketing to Survive | seo-institute.in

5 Reasons Entrepreneurs Must Learn Online Marketing to Survive | seo-institute.in | SEO Training Institute | Scoop.it
According to business analysts, the Internet is the premier medium that consumers use to carry out price and product research.
Sanjana Singh's insight:

Social Media helps you to increase your fans/visitors and it is a platform where people comes to share their opinion. If any customer purchases a product from your online busienss, it gives you an opportunity to build positive relationships.  You can also request for product reviews from your customers and that will helps to grow your online business.

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Going Back to SEO Basics to Increase Conversions | seo-institute.in

Going Back to SEO Basics to Increase Conversions | seo-institute.in | SEO Training Institute | Scoop.it
Are you struggling to increase conversions and you've tried all the latest techniques? If nothings worked yet, have you thought about visiting the old SEO techniques?
Sanjana Singh's insight:

Get the basic SEO knowledge such as meta description which helps to catch attention of search engine visitors. Headline of a landing page is also an SEO basic fact which shows that your headline should be simple & catchy.

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Know More Google’s Hummingbird Algorithm

Know More Google’s Hummingbird Algorithm | SEO Training Institute | Scoop.it
Produced by : Techmagnate SEO Company India
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How to increase your website's quality and make it more user friendly.? Hummingbird may represent a step change in the way that SEO practitioners optimize content, since there will be less focus on the uses of exact phrases and more on the underlying meaning. It’s all about trying to deliver better search results.

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Crucial Factors for SEO Success in 2013 | seo-institute.in

Crucial Factors for SEO Success in 2013 | seo-institute.in | SEO Training Institute | Scoop.it
2013 was a rough patch for SEO experts because of radical changes in Google’s algorithm including the Panda & Penguin updates. While inbound links and c
Sanjana Singh's insight:

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Get several positive factors to influence search engine ranking.

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How to Use Amazon S3 for Hosting Your Website | seo-institute.in

How to Use Amazon S3 for Hosting Your Website | seo-institute.in | SEO Training Institute | Scoop.it
Almost all web-hosting companies charge a fixed monthly rental in return of finite amount of storage space for hosting web pages and images. It really
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If you are using Amazon S3 for your web hosting, here are some essential tips that you should know like how to use Amazon S3 for hosting your HTML or WordPress website.

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Sapphire Seo Is Link Building The Only SEO Strategy To Rank Higher In Google? - Sapphire Seo

Sapphire Seo Is Link Building The Only SEO Strategy To Rank Higher In Google? - Sapphire Seo | SEO Training Institute | Scoop.it
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Is link building really helps to increase ranking in Google or not.  Read this shared article.

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6 Major Google Changes Reveal the Future of SEO

6 Major Google Changes Reveal the Future of SEO | SEO Training Institute | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
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Read this shared article & grow your SEO knowledge.  This article helps you to know more about Google changes.

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Learn How To Improve Search Engine Ranking Effectively With “Wordpress Seo ... - PR Web (press release)

Learn How To Improve Search Engine Ranking Effectively With “Wordpress Seo ... - PR Web (press release) | SEO Training Institute | Scoop.it
Learn How To Improve Search Engine Ranking Effectively With “Wordpress Seo ...
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I love to share the valuable content which helps anyone.  I found this article helps you to know, how to improve Search Engine ranking.

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SEO Link Building A-Z Guide – Definitions and Terms

SEO Link Building A-Z Guide – Definitions and Terms | SEO Training Institute | Scoop.it
When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. We bandy around phrases like "CTR on page 1 of the SERPs is...
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Read this shared guide to increase your SEO link building knowledge.

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SMO Training Delhi, Social Media Optimization Institute | seo-institute.in

SMO Training Delhi, Social Media Optimization Institute | seo-institute.in | SEO Training Institute | Scoop.it
Want to be a Social Media Marketing expert! SEO-Institute is offering SMO courses by leading industry professionals. We offer all SMM courses and ensure to make you an SMO expert.
Sanjana Singh's insight:

As we know that social media marketing is the way to promote your business on global level so SEO Institute is providing training in this field so that you could make career in this field.

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