Talk with any professional expert in SEO and you will quickly find they rarely just spend time optimizing a site for a Search Engine. In fact, most people who started out as SEO experts have now morphed their SEO services to cover the full spectrum of content marketing activity.
To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
Social Media has started to play a role in your search engine results. Your social posts can now increase your visibility on SERP's. Social Search Optimization (SSO) is a practice in which social media content i.e. tweets, Facebook posts, Instagram photos, etc. are all included within the internet database to be searched.The purpose of this approach to improve search engine results is multi-faceted. One advantage is it provides a body of records regarding an individual’s past searches and social media actions to the search engine.Read More: http://techsavvyagent.com/text/sso-the-new-seo/
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long as they have been shared publicly or directly with you, and provide links to search hashtags on other sites.
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.