Web experimentation is a great tool to increase engagement and conversion rates. The primary strength of experiments is the possibility to isolate variables, and thus examine causality between different metrics such as tagline and conversion rate.
Pinterest 101 - An overview of Pinterest for business to get you starter.
What is Pinterest?
Pinterest’s About page tells us it is:
a virtual pinboard — a place where you can create collections of things you love and “follow” collections created by people with great taste. People use Pinterest to collect and share all sorts of things — wedding inspiration, favorite T-shirts, DJ equipment. You name it, people are pinning it.
To get started you need an invitation. You can either go to the homepage and put in your email address to request one or you can ask a friend that is a Pinterest user to invite you.
TIP: Use the same email you used for your Twitter account – that will make it easy to share your pins with Twitter. Right now Facebook only has the ability to connect with personal profiles and not business pages, so you don’t want to connect your Pinterest to Facebook if you are planning on using it for business.
Getting started on Pinterest once you have your invitation:
Google's recent revelation of a semantic approach to search results may mean big changes for search marketers and brands. Here's a look at what's at stake.
While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.
Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK. The change was posted on the Google Webmaster Central blog yesterday, and it took some follow up to really understand what’s happening. Come along, and I’ll explain more.
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz.
Images are becoming an essential part of our content marketing strategy. Images are more engaging than text, they are easier to consume and they attract more social media shares.
On top of all, images can generate tons of traffic and exposure to your site through image search engines (Google Image search is known to be able to generate lots of visitors) and social media (Pinterest is known to drive more traffic than Twitter!).
Top 3 Factors To Improve Ranking For Pages In Integrated ResultsPlaces page category matches a broader category than that of the search (search for “pizza”, Places category = restaurant). This only applies of course if there is a broader category. This applies for both primary and secondary Places page categories.The search category appears in the business name (“Rocky’s Pizza” for a “Seattle pizza” search).The search category appears in the “at a glance” section.
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.
Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Let's examine how Google determines these results and what factors go into influencing them.
Google has uncovered a bit on how they manage ad safety with a new blog post yesterday afternoon.
Google announced they have shut down about 800,000 advertisers and blocked over 130 million ads from showing up on their network. They have come a long way in this regard and it is a constant battle between Google and rogue advertisers.
Maximize the value of your Facebook and Twitter accounts by cross posting from one to the other...
One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?
IMHO you need to look at social media like Moneyball and you need to look at your actions in terms of ROI. I don’t believe all the social media gurus riding on unicorns who preach that social media is about the conversations man (best said in a hippie voice for dramatic effect). Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales. At the end of the day, nothing happens until someone sells something.
Dear site owner or webmaster of http://example.com/, We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results.
A recent post by a defecting Googler (at his new and previous home, Microsoft) suggests that a fundamental reordering of Google's priorities has made it far less than the company it once was.
Could Google+ ever have been anything but a failure?
Just as a caveat: the problem with criticizing Google+ is that it’s a good product. It’s not for everybody, and there are problems with how it models social networks, but the only real problem it has is that there’s no one engaging with it. There are, of course, some people on it, but it’s hardly at a level that would make it what Google obviously intended it to be.
Have you ever wanted to make an app, but lacked the technical knowhow to perform such a feat? Well, now there’s a company claiming that you can make an app for mobile devices without having any form of experience or education.
The service is called The App Builder and it promises users that they will be able to create an app in minutes without any technical experience whatsoever. Users start by building an app on a Mac or Windows desktop. They then are able to fully customize said app with features like YouTube, Twitter, RSS, Gallery, etc. If users pay a fee of $29 per month, the app can be submitted to all relevant app stores (iTunes, Android Mark.. I mean, Google Play and Windows Phone Marketplace). The user can then update the app on the go or on a desktop.
To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all of you (our readers) about your SEO recommendations and updated our related Help Center article given your feedback. Much of the same advice from 2008 still holds true today -- here’s to more years ahead building a great site!
We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the world that something is amiss and how they're out to persecute us. Get a grip.
Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search.
So as a result, we have Google Social Search: meaning a site can jump from #30 to #3 in the SERPs just because someone in your Google+ circles shared the link. Getting an RT from The Huffington Post can jump your blog post from #8 to #1. It’s a brave new world of social SEO – and it’s one that no SEO can afford to ignore
If you've ever been to an online marketing conference in the past year or so, or even read an article on the subject, you've probably heard someone ask, "What's the ROI on social marketing? Given the increasing importance of social marketing and social network traffic, it was probably inevitable that the Google Analytics team would add social-focused reports. However, Group Product Manger Phil Mui says the new reports take a different approach than most social analytics products, which are more focused on “listening” — counting mentions, retweets, analyzing sentiment, and so on.
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you’ll be well on your way to "landing" your next big customer using your landing pages.
Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO. Matt Cutts said this is Google's attempt to "level the playing field" between webmasters that build quality content versus webmasters who are just really aggressive SEOs.
Outrider has offered a very informative and historical infographic that offers a timeline of Google Algorithm Changes. All SEO’s can use this IG as a tool for learning, the ability to have conversations with respected SEO’s and to try gather an understanding of Google’s thinking and strategies for their search engine. Outrider also offers a full list of resources they used to gather this information -> Google Algorithm Resources.
Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.