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Search Rankings are Dead: Long Live Search Placements

Search Rankings are Dead: Long Live Search Placements | SEO Tips, Advice, Help | Scoop.it

Ranking reports no longer matter because there is no such thing as consistent Google rankings. What you see in the Google search results and what I see, for the exact same query, are likely to be two different sets of results, thanks to:

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Search Engines & Opinions: Just How Trustworthy Are Search Results?

Search Engines & Opinions: Just How Trustworthy Are Search Results? | SEO Tips, Advice, Help | Scoop.it
Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results. Influencing public opinion can also be very lucrative. Whether it’s on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. However, the traffic isn’t nearly as powerful as the effect search results have on public opinion.

People use search engines when they want to have an informed opinion. If various sources seem to agree on a conclusion, it must be the truth. Even the press takes less time to fact check.

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Why Every Marketer Now Needs a Google+ Strategy

Why Every Marketer Now Needs a Google+ Strategy | SEO Tips, Advice, Help | Scoop.it
Last week, Google rolled out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results.
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Google to Use Homepage to Protest SOPA on Wednesday

Google to Use Homepage to Protest SOPA on Wednesday | SEO Tips, Advice, Help | Scoop.it
Google is planning to protest SOPA by offering an anti-SOPA link on its homepage on Wednesday. You won’t see a blank page at Google.com on Wednesday, but the company will use its homepage to register its opposition to SOPA.A Google spokesperson told Mashable that its homepage will include a link where users can learn more about SOPA, confirming a Bloomberg report.
“Like many businesses, entrepreneurs and web users, we oppose these bills because there are smart, targeted ways to shut down foreign rogue websites without asking American companies to censor the Internet,” the spokesperson said in an e-mail statement. “So tomorrow we will be joining many other tech companies to highlight this issue on our U.S. home page.”
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The End of Link Building as We've Known and Loved it

The End of Link Building as We've Known and Loved it | SEO Tips, Advice, Help | Scoop.it

The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind.

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Google Explains Why Your Title Tag Might Not Show In Search Results

Google Explains Why Your Title Tag Might Not Show In Search Results | SEO Tips, Advice, Help | Scoop.it
There are often complaints in the forum that Google is not showing your title tags in the search results properly.

Yesterday, Google wrote a blog post named Better page titles in search results. Here, Pierre Far, explains why Google may pick a different title tag.

In a Google+ post he gives the short version:

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Google just upped the ante on being social

Google just upped the ante on being social | SEO Tips, Advice, Help | Scoop.it
There are plenty of things to be concerned about when it comes to Google’s new “personalized search” features, including the risk that the search giant is waving a red flag in front of antitrust regulators by throwing its weight around. But for media companies, one of the key facts about this change is that it makes a social-media strategy even more imperative. In some ways, as Jeff Sonderman of the Poynter Institute points out in a blog post, Google has just made social connections and links the new search-engine optimization strategy, whether you like it or not. If you ignore that message, be prepared to see your content suffer.
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Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs | SEO Tips, Advice, Help | Scoop.it
Mike Essex hopes to spur SEOs into action with recommendations for protesting eight issues outlined in his video What Every SEO Has to Fight For in 2012. Koozai’s Online Marketing Manager has put together a wish list of items he wants the community to take action on, some of which, like stopping SOPA, are already becoming a part of the mainstream consciousness.Others, such as open industry, content quality, and the reputation of the SEO industry are certainly well known and much-debated topics within the community, though they may not register outside of search marketing. Others still may not seem an issue to you at all right now, like cookie and tracking laws, though the potential fallout of such legislation could affect how we do our jobs. It is our job, says Essex, to promote awareness of what these issues mean within the community and beyond. We agree.

 

Danny Sullivan at SearchEngineLand.com is also beating the war drum, saying 2011 was "alarming to me. After years of moving forward, the search engines took a big step back." He calls attention to those of Google’s changes most significant to SEOs from the last year, some of which seemed like direct hits on the industry as a whole, in his article 2011: The Year Google and Bing Took Away From SEOs & Publishers.

 

These issues concern us here at Search Engine Watch and you, as a marketer. Some could affect everyone who uses the Internet. We asked search industry leaders Mike Grehan, Danny Sullivan, Jonathan Allen, Chris Boggs, Rand Fishkin, and David Harry for some tips and advice on how the SEO community could best influence the change that needs to happen.

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10 Essential YouTube Tips and Tricks

10 Essential YouTube Tips and Tricks | SEO Tips, Advice, Help | Scoop.it

Here's how to get more out of your YouTube experience, from improved search to better viewing options via cunning shortcuts.

 

With more than 3 billion views every single day, YouTube is currently the undisputed king of online video. But how well do you know the site?

We have spent some time coming to grips with the world’s largest video-sharing service and here offer you 10 hints for getting more out of your YouTube experience, from improved search to better viewing options via clever shortcuts.
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SEO & Webmaster Feedback On Google Search, Plus Your World

SEO & Webmaster Feedback On Google Search, Plus Your World | SEO Tips, Advice, Help | Scoop.it
Yesterday, Google announced one of the biggest changes to their search results, maybe ever.

The results, when logged in, will be extremely personalized with a high level of integration with Google+. Google described it as being "able to find your own stuff on the web, the people you know and things they've shared with you, as well as the people you don’t know but might want to... all from one search box."

The three core and new features include:

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Google’s Matt Cutts: “Search, Plus Your World” Returns More Than Just Google Content

Google’s Matt Cutts: “Search, Plus Your World” Returns More Than Just Google Content | SEO Tips, Advice, Help | Scoop.it
On Tuesday, Google announced the launch of “Search, Plus Your World,” which is a set of new personalized search features. For a longer explanation, you can read here, but basically, it involves Google suggesting Google+ content and profiles based on what it knows about you from your own Google account. You might see profiles appear in autocomplete suggestions or search results, and there’s a section where you will see suggested Google+ profiles for topical searches. For example, if you search “music” you might see Britney Spears’ Google+ profile in that section

 

It didn’t take long at all for critics to cry “antitrust”. Google forcing more of its own properties down users’ throats? Gasp!

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Facebook Spam and Cybercrime on the Rise: How You Can Avoid It [INFOGRAPHIC]

Facebook Spam and Cybercrime on the Rise: How You Can Avoid It [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it

How to keep your Facebook safe against scammers, malware and cyber criminals. Just how much cybercrime happens on Facebook? About 4 million Facebook users experience spam on a daily basis, 20% of Facebook users have been exposed to malware, and Facebook sees about 600,000 cases of hijacked log-ins every day. As it stands, there are settings you can change to protect yourself against cybercrime. However, Facebook users aren’t ever totally safe from being scammed and preyed upon as profile information continues to be shared with third parties, malware remains prominent and scammers are still allowed to create fake profiles

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Google's Biggest Social Search Update Yet Features Google+ Content

Google's Biggest Social Search Update Yet Features Google+ Content | SEO Tips, Advice, Help | Scoop.it
Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you.

Today, Google is launching three new features to its search update, dubbed "Search plus Your World." The update brings personalization of Google search to a whole new level with the inclusion of results from an individual user's connections on Google+, making it impossible for businesses to ignore the impact Google+ is having on search. Here is a quick overview of the three new features.

 

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Google Algorithm Changes – Also Changing The Web Marketing Norms

Google Algorithm Changes – Also Changing The Web Marketing Norms | SEO Tips, Advice, Help | Scoop.it
Challenging the ranks of Google, as far as its contribution in evolution of search engines in particular and evolution of the internet in general is concerned, is simply not a wise man’s choice. There are so many things that boost Google’s credibility to where it is today.
Google is engaged in an ongoing quest to improve the quality of search results. For this, it resorts to different measures, one of which is its monthly updates on critical changes that it deems beneficial when disseminated to public, such as changes in the ranking algorithm. According to reliable sources from Google itself, it is declared that Google makes about 500 of such changes in a given year. Perhaps, this is also one of the reasons why more and more people jump into the web marketing bandwagon. Some of the recent changes include:
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Google+ Now Lets You Share Straight From Search Results

Google+ Now Lets You Share Straight From Search Results | SEO Tips, Advice, Help | Scoop.it
Google just upgraded the search capabilities on Google+ to allow users to start conversations directly from search results. Google just beefed up the search capabilities on Google+ to allow users to start conversations directly from search results. The change makes it easier for Plusers to join or start discussions on specific topics. For example, if you were to search for “coffee” and then decided to make a post about how the line at your local Starbucks is always crazy long, then you could do it then and there, without clicking off, via a share box on the search results page.
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21 Tactics to Increase Blog Traffic

21 Tactics to Increase Blog Traffic | SEO Tips, Advice, Help | Scoop.it
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too.
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10 Best Social Media WordPress Plugins | SEO Desk

10 Best Social Media WordPress Plugins | SEO Desk | SEO Tips, Advice, Help | Scoop.it

The need for social media marketing for WordPress blogs cannot be denied. If you are a WordPress blogger, trying to market your blog on social networking platforms, the best plugins for your blog is listed below. With these top 10 social media plugins, you can take your blog to new platforms and novel dimensions.

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How Google's Social Search Shift Will Impact Your Brand's SEO

How Google's Social Search Shift Will Impact Your Brand's SEO | SEO Tips, Advice, Help | Scoop.it
Google's shift to prominently display Google+ results in your web searches can have a serious impact on keywords you thought you owned. Here's a look at the changes, and how to adapt.
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7 Social Media & SEO Tactics Businesses Will Adopt in 2012

7 Social Media & SEO Tactics Businesses Will Adopt in 2012 | SEO Tips, Advice, Help | Scoop.it

What will happen in the year ahead? I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Some of these tactics already have been adopted by select companies, but this year we’ll see mass adoption of these tactics by businesses of all sizes.

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How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar | SEO Tips, Advice, Help | Scoop.it

How can the power of the written word impact your social media editorial calendar? Research shows that people who write down goals, share that information with a friend, and send weekly updates to that friend are 33 percent more successful in accomplishing goals than those who merely formulated goals.

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Better page titles in search results

Better page titles in search results | SEO Tips, Advice, Help | Scoop.it

Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.

We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.

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Three Ways a Test Crawl Could Uncover Hidden SEO Dangers

Three Ways a Test Crawl Could Uncover Hidden SEO Dangers | SEO Tips, Advice, Help | Scoop.it

In this post, I’m going to explain the power of a test crawl when auditing a web site. You can learn a lot by crawling a web site, and I’m going to focus on three hidden dangers that can be uncovered by using a tool like Xenu. And since the information is actionable, you just might be running to your development team once the crawl is done.

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7 Quick Tips to Keep Your SEO On Track in 2012

7 Quick Tips to Keep Your SEO On Track in 2012 | SEO Tips, Advice, Help | Scoop.it
Taking a look at your overall SEO strategy from time to time is a great way to slow down, breathe, and see if you're still on track for SEO success. Any long-standing effort in life deserves an evaluation from time to time.

 

No SEO success is realized without solid benchmarks. It's important to continually compare progress to past dates to assess improvement.

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5 URL Expanders to Help You Avoid Spammy Links

5 URL Expanders to Help You Avoid Spammy Links | SEO Tips, Advice, Help | Scoop.it
We've found five URL expansion services that will give you some peace-of-mind when browsing. When URL shorteners first came about, spammers used them to disguise malicious links. Now that social networks like Twitter have propelled shortened URLs into widespread use, people are more comfortable clicking through. However, there are still occasions in which you confront possibly dubious links.

 

Rather than debate the pros and cons of clicking (We’re guessing that ZOMG! video is never worth turning your PC into a spambot.), we recommend bookmarking a URL checker to find out just where that enticing link points before you click through.

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How To Improve Site Credibility Through Search & Social Media

How To Improve Site Credibility Through Search & Social Media | SEO Tips, Advice, Help | Scoop.it
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet. In the world of Internet spam, scams, and shams, we’ve learned to be wary of what we find online.

Search engines are no different. Too often we forget that search engines aren’t just a tool to help us find news articles or guacamole recipes. Search engines are running a business—a business whose success relies on providing you legitimate, relevant results.

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