SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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25 Ways to Decrease Your Rankings

25 Ways to Decrease Your Rankings | SEO Tips, Advice, Help | Scoop.it

Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits. But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies?

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Need An SEO Audit?

Need An SEO Audit? | SEO Tips, Advice, Help | Scoop.it

Need and seo audit?

 

To make sure you have a solid SEO foundation and to determine if you would benefit from SEO (if it is worth your time or money to invest in a Search Engine Optimization campaign) you need an SEO Audit - because without one you are flying blind. You don't know if your site has the proper foundation, you don't know if you can actually benefit from SEO (most SEO Firms don't tell you this - but not everyone benefits from SEO!).

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The Art Of Launching An App: A Case Study

The Art Of Launching An App: A Case Study | SEO Tips, Advice, Help | Scoop.it

The app world is becoming cluttered. The best launch initiatives are those that involve choosing strategic partners, creating clever story angles that dovetail with newsworthy occasions, and running a cause marketing campaign and contest. Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.”

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An SEO’s Guide to SEO Audits Part 1: The Pre-Audit Preparation Process What to Charge & What to Do

An SEO’s Guide to SEO Audits Part 1: The Pre-Audit Preparation Process What to Charge & What to Do | SEO Tips, Advice, Help | Scoop.it

The process for conducting a thorough SEO audit will be a little different for everyone. Even if two SEOs followed the exact same template for pricing and scoping the audit, conducting the audit, doing the analysis, and outputting the findings their path and the things they identify would be slightly different. That said there’s still a lot of great content on the subject of carrying out an effective SEO audit out there, and for anyone looking to build a new SEO audit process or refine an existing one understanding some common best practices and other people’s workflow can be very powerful

 

 

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | SEO Tips, Advice, Help | Scoop.it
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
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Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That

Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That | SEO Tips, Advice, Help | Scoop.it

Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google’s incipient social network. Facebook, meanwhile, remains the dominant social networking site for marketers, with more than 90 percent adoption.

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Facebook Rumored to Be Working on Upgraded Search

Facebook Rumored to Be Working on Upgraded Search | SEO Tips, Advice, Help | Scoop.it
A Bloomberg Businessweek report says Facebook is working to improve its search functionality. That’s coming from a couple of unnamed sources close to the matter. If true, this could create more competition between Facebook and Google.

 

Is Facebook building a Google rival — one that would use your location and your friends’ tastes?

A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.

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How to Find Profitable Keywords For Your Website

How to Find Profitable Keywords For Your Website | SEO Tips, Advice, Help | Scoop.it
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.
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Turn Your Tweets Into Toilet Paper — for $35 a Pack

Turn Your Tweets Into Toilet Paper — for $35 a Pack | SEO Tips, Advice, Help | Scoop.it

This startup turns tweets into sheets of toilet paper. The company’s slogan? “Social Media has never been so disposable.” How appropriately inappropriate. The service, called Shitter, will take one or more feeds from your Twitter account and print those tweets on toilet paper you can then display and use proudly in your favorite restroom.

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Behind the Scenes of the World's First Live-Tweeted Open-Heart Surgery

Behind the Scenes of the World's First Live-Tweeted Open-Heart Surgery | SEO Tips, Advice, Help | Scoop.it
Doctors and digital pros from the hospital that pulled off the world's first live-tweeted open-heart surgery give their inside story.

 

Doctors at Houston’s Memorial Hermann Northwest Hospital made medical and social media history last month by live-tweeting an open heart surgery for the first time ever.

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Google Study: Why Search Ads Help Your Exposure In Search

Google Study: Why Search Ads Help Your Exposure In Search | SEO Tips, Advice, Help | Scoop.it
In short, Google is saying that having search ads do help with incremental impressions and clicks on your organic search results.

 

Google said, "on average, 50% of the ad clicks that occur with a top rank organic result are incremental." They also noticed in this study that "on average, 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results."

Here is the abstract of the study:

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How to create a company page on LinkedIn

How to create a company page on LinkedIn | SEO Tips, Advice, Help | Scoop.it
If you have a company, then you will want to go the additional mile on LinkedIn and create a company page for your business. Currently the most followed businesses are B2B tech companies such as IBM (602,200+ followers), HP (450,210+ followers), Microsoft (434,700+ followers), and Oracle (299,500+ followers). These are followed by management consulting firms, Bank of America, and other popular brand names like Dell, GE, and Cisco.
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Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well

Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well | SEO Tips, Advice, Help | Scoop.it
A lot of things can go wrong when you change most of the URLs on a website with thousands or millions of pages. But this is the story of how something went a little too "right", and how it was fixed by doing something a little bit "wrong".
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7 New Ways to Think About SEO & Converged Media Metrics

7 New Ways to Think About SEO & Converged Media Metrics | SEO Tips, Advice, Help | Scoop.it
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
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Leaked: Google Analytics Is Making Its Way To Google+

Leaked: Google Analytics Is Making Its Way To Google+ | SEO Tips, Advice, Help | Scoop.it
Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner.
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Google Really Wants Businesses To Mobilize, Offering Free Sites to Small Busineses

Google Really Wants Businesses To Mobilize, Offering Free Sites to Small Busineses | SEO Tips, Advice, Help | Scoop.it
Google has been very aggressively promoting mobile website development for enterprises and small businesses. The company launched the howtogomo.com portal last year and has been doing a series of webinars on going mobile.
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Google's March Updates: Anchor Text, Image Search, Navigational Search & More

Google's March Updates: Anchor Text, Image Search, Navigational Search & More | SEO Tips, Advice, Help | Scoop.it
Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal.
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For Social Media Marketers, SEO Is Much More Popular Than PPC

For Social Media Marketers, SEO Is Much More Popular Than PPC | SEO Tips, Advice, Help | Scoop.it
Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today.

 

Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.

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Google Eliminates Another Link Network, BuildMyRank.com - Just One Of Several?

Google Eliminates Another Link Network, BuildMyRank.com - Just One Of Several? | SEO Tips, Advice, Help | Scoop.it
The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com.
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How to Maintain a Good Relationship with Your SEO and Web Marketing Company

How to Maintain a Good Relationship with Your SEO and Web Marketing Company | SEO Tips, Advice, Help | Scoop.it
Side note, I am talking about reputable SEO & Web marketing companies and consultants in this post. Do your homework. ...

 

If your business is considering working with an SEO and Web marketing company (or consultant) I have 12 suggestions below that could help your business relationship remain a good one.

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63 Free (or Almost Free) Ways to Market Your Business

63 Free (or Almost Free) Ways to Market Your Business | SEO Tips, Advice, Help | Scoop.it

Whether you're a boot-strapped startup on a shoestring budget or a blue chip company with a giant stack of cash in the bank, every company can use free marketing ideas to promote their brand, products, or services..

 

We’ve dug deep into our bag of marketing tactics from over the years to pulled together 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz and awareness on the cheap.

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | SEO Tips, Advice, Help | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?
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Some Basics on Social Media Security [Infographic]

Some Basics on Social Media Security [Infographic] | SEO Tips, Advice, Help | Scoop.it

Veracode released an infographic with what I think is some downright serious information.Social media has become an addiction in my opinion. People are checking Facebook and Twitter more than they check email now-a-days. Social media is also the foundation of many relationships for many people out there, so protecting accounts is important.

 

Maintaining security when it comes to social media is extremely important. There are many out there that have no clue what issues need to be avoided and what damage could occur. Perhaps you can share this infographic with them.

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Google Starts Showing “Latest Posts” In Sidebar

Google Starts Showing “Latest Posts” In Sidebar | SEO Tips, Advice, Help | Scoop.it

We’re seeing it for the search “google.com” – but not “google”.

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Give Your Website Soul With Emotionally Intelligent Interactions

Give Your Website Soul With Emotionally Intelligent Interactions | SEO Tips, Advice, Help | Scoop.it
In this article, we’ll look at some of the best examples of these emotionally intelligent interactions and how they infuse personality and soul into the websites and apps where they’re found.

 

These elements give the website or app personality and earn a spot in our hearts. In our opinion, it’s not going too far to say that giving your website or app soul is the key to earning loyal fans. In this article, we’ll look at some of the best examples of these emotionally intelligent interactions and how they infuse personality and soul into the websites and apps where they’re found.

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