Just about a month ago, Google's head of web spam, Matt Cutts announced Google is going to release a new algorithm to target overly SEO'ed sites to "level the playing field" for the rest of the web. Now that there are strong indications, all speculative and rumored, but strong nevertheless, that Google is rolling out the algorithm update or at least testing it, how can you prepare for it?
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major search engines provide a way to discover the most popular search trends, keywords, and topics.
Don't forget about semantic keyword research to help you focus your content and and improve your rankings. From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot less than they should about subject matter that falls into their responsibility.
Search is one of those subjects about which many people are less-than-informed and you’ll need to learn how to deal with those folks. You’ll need to deal with less-than-ideal client scenarios and really bad ones. To be aptly equipped you’ll need to know the difference between good, bad and train wreck.
If you’re a real estate professional, you know that keeping up with the competition means inserting yourself into every possible niche and utilizing every available soapbox in order to get your name, brand and offerings out to potential buyers and sellers. With the rapidly changing face of media and marketing in today’s technologically savvy world, this means making an advertising jump from bus stop benches to far-reaching social media platforms.
Google+ has been around for almost a year now and – shockingly enough – despite industry professionals rambling on and on about how “intuitive” and “user-friendly” the platform is, it has yet to make even the smallest dent in social networking stranglehold controlled by Facebook and Twitter.
But although the fledgling network’s only users are tech geeks and Google fanboys, that hasn’t stopped SEO experts from rolling out article after article about how important “social shares” on Google’s new social network are.
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads.
You’re a search engine optimization hero. You've done all of the requisite work to set-up and improve the health of your site's SEO. You've got the balance right, so that your site isn't over-optimized and free from risk of being penalized by the search engines.
Things are humming. You’re ranking for your target keywords, you've succeeded in driving traffic to your website, visitors are converting and leads are now sitting plentiful in your CRM.
Now what? How do you take your SEO to the next level?
Engagement with Facebook ads in the U.S. dropped eight percent between the final quarter of 2011 and the first quarter of 2012. Meanwhile, the average cost-per-thousand impressions for Facebook ads has increased by 41% worldwide over the past year. Cost-per-click rates have risen as well, and Facebook has become increasingly competitive with Twitter in directing readers to news sites.
Web companies and designers are going to LOVE this one! TopWebDesignSchools.org released this infographic, The Anatomy of a Horrible Web Design Client. This infographic has some great humor, rules to protect yourself and some stats on web designers. So check it out and have a happy Friday.
Google wants to always be featuring the freshest and relevant product information; and does so with their “freshness algorithm’ – originally released last fall as part of their effort to provide more relevant, real-time results for search queries. In this article you’ll learn of special opportunity and urgency for updating your product page videos so you don’t get left behind!
Social Media Success Strategies: Discover how to make social media work for your business...
Not another article about social media. Hasn’t it all been said before?
Maybe (although I doubt it, because we are always learning and testing new things). But even if it has been said before, not everyone was listening because I’m still seeing the same mistakes being made out there.
So here we go again…let’s look at what makes a good social media campaign.
Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further. Are you like many who keep delaying the switch to the “new” Google Analytics layout? If so, you aren't alone. People aren’t switching for several reasons – even my colleagues and trusted network of veteran SEOs.
Here's a list of three of the most common excuses for not switching and my counter arguments against them.
Yesterday, Google sent out about 20,000 warnings to webmasters that have had their sites compromised and may have no idea about it. Matt Cutts tweeted they sent out these notifications of "your site might be hacked" for sites suffering from "weird redirects."
Getting into the video OneBox results can be an effective alternative route to the top of the search engine results pages (SERPs), especially for competitive keywords. Google is now showing videos in search results in at least 11 different OneBox formats, ranging from a single video to a "7-pack," and Bing is experimenting with video units beyond its standard 4-pack as well.
To better understand how search marketers can optimize videos to increase their chances of appearing in Google and Bing universal SERPs, Minnesota-based online marketing agency aimClear undertook a study in Q1 2011 to perform keyword research for video optimization on behalf of its multi-national clients.
One of the deadliest mistakes an online marketer can make is known as over-optimization. Basically, it's SEO carried too far. Like it or not, search engine optimization is also manipulation. One uses techniques that are believed to elicit a favorable response from search engines, such as Google. When you do SEO too well – or rather, use it too much – you could be over-optimizng your website. And this in turn can lead to penalties or worse.
Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, demographic and geographic data will be more in-depth, according to Microsoft. The user interface is redesigned, as well, in a way meant to be more intuitive.
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space.
Matt Cutts' statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community. A few days later thousands of blogs were removed from Google's index and Matt tweeted confirming that Google had started taking action against blog networks.
A few months ago, I ran a poll asking if it is required for SEOs to have their sites participate in social sharing elements in order to compete in the search results...I personally felt, with the value Google is placing on Google+ and the value Bing is placing on Facebook likes, social is and will be a necessity to compete in the search results going forward. Most SEOs agree with me on that.
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
When it comes to keyword classification and context, it is far too easy to inject our personal opinions onto keyword phrases. It is not a “bad” thing to want to relate to, engage, and connect with your target audience.
As search optimizers, we sincerely hope that searchers’ mental models of desired content matches the content we have on our own and our clients’ websites.
Nevertheless, the ability to be objective about keywords is vital in order to truly understand web searchers. As SEO professionals, we not only need to understand the words and phrases that our target audiences type in to search engine, we also need to understand the context of keyword phrases.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.