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How to achieve online visibility to increase your business exposure. Ecombuffet.com
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Google Expects A Black Eye At Today’s Senate Antitrust Hearing

Google Expects A Black Eye At Today’s Senate Antitrust Hearing | SEO Tips, Advice, Help | Scoop.it

Indeed, Google is very conscious of the probability that most of the testimony today will be heavily weighted against it. Accordingly the company released its own guide to the Senate judiciary hearing yesterday to try and get out in front of some of the criticism. This morning it also sought to rebut the most inflammatory elements of Nextag, Yelp and Barnett’s anticipated testimony with a “claim” and “response” blog post that lays out each argument and Google’s position.

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7 Tips For Boosting SEO Of Your Facebook Page

7 Tips For Boosting SEO Of Your Facebook Page | SEO Tips, Advice, Help | Scoop.it

Brands and businesses are moving away from traditional websites, and placing more and more emphasis on their Facebook pages. This is great from a customer service and interaction standpoint, but certainly muddies the waters from an SEO perspective. It used to be that with the right mix of keyword-laden text, reciprocal links, and clever use of heading text, a crafty SEO expert could push a website up in the rankings. But now the focus is on your Facebook page, and you still need to get your brand or business in the top of the rankings. Here’s seven tips to help you do just that.

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Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google

Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google | SEO Tips, Advice, Help | Scoop.it

Data gleaned from over 200 million shopping sessions on major U.S. retail sites shows trends in browsing and online shopping behaviors and how consumers make purchasing decisions. The study examined consumers navigating to a retail site via bookmarks, search engines, or social networks. In the reporting period, the month of August 2011, more than 4 million orders totaling $500 million were placed and included in the study

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The 20-Minute (Or Less) SEO Audit w/ INFOGRAPHIC

The 20-Minute (Or Less) SEO Audit w/ INFOGRAPHIC | SEO Tips, Advice, Help | Scoop.it
Unsure how optimized you are? Don't guess! Use this quick audit, and rise in the rankings.
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Google+ Tips & Tricks: 10 Hints for New Users

Google+ Tips & Tricks: 10 Hints for New Users | SEO Tips, Advice, Help | Scoop.it
From quicker sharing options to better content curation via savvy privacy settings, we've got 10 tips and tricks native to the new service that will have you Google Plussing like a pro.
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SEO Lessons From Apple’s Steve Jobs

SEO Lessons From Apple’s Steve Jobs | SEO Tips, Advice, Help | Scoop.it
Jobs may not say much about search marketing, but his philosophy about quality applies to us.
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Improving The Online Shopping Experience, Getting Customers To Your Products

Improving The Online Shopping Experience, Getting Customers To Your Products | SEO Tips, Advice, Help | Scoop.it
The 50 guidelines, techniques and best practices in this two-part series address common user experience issues on e-commerce websites. Improving the user experience...
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Freebie: Facebook Fan Page GUI PSD

Freebie: Facebook Fan Page GUI PSD | SEO Tips, Advice, Help | Scoop.it
a Facebook Fan Page GUI PSD, designed by Hike and released for Smashing Magazine and its readers. The PSD will speed up the process of creating previews, thus sparing...
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Why Social Must Be Part Of Your Mobile Strategy

Why Social Must Be Part Of Your Mobile Strategy | SEO Tips, Advice, Help | Scoop.it
Let me start this piece by throwing a few stats out there: Mobile Over 550,000 Android phones are activated each day (worldwide). In the UK, 45% of Internet use is done on mobile devices. There are more than 3m mobile Internet users in London alone.
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CTRL + C Your Way to Instant Search Queries & Social Sharing

CTRL + C Your Way to Instant Search Queries & Social Sharing | SEO Tips, Advice, Help | Scoop.it

Click.to turns copy, pasting and sharing or searching into a single action. Select, copy, open application, paste and submit. We repeat these actions on a daily basis any time we want to share links with friends and followers on Facebook or Twitter, query a search engine or ecommerce site, and grab videos or images to send to colleagues via email.

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Facebook Debuts Smart Lists: Is Google+ in Trouble?

Facebook Debuts Smart Lists: Is Google+ in Trouble? | SEO Tips, Advice, Help | Scoop.it

When Google+ launched in late June, it provided users with segmentation options that empowered them to selectively share information with friends and acquaintances. The segmentation options, which Google+ appropriately named “Circles,” allowed people to easily categorize relationships into Circles such as friends, family, or acquaintances. Finally, it was possible to share something with a close friend or family member and not broadcast that message to the other 500+ “friends” in your social network. The ability to create Circles and segment friends resulted in tens of millions of users, a feat that demanded Facebook’s attention...

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What Is Search Engine Optimization? The Three Minute Video!

What Is Search Engine Optimization? The Three Minute Video! | SEO Tips, Advice, Help | Scoop.it
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works?
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7 Best Practices for Improving Your Website's Usability

7 Best Practices for Improving Your Website's Usability | SEO Tips, Advice, Help | Scoop.it
Studies show that web users consume content by skimming chunks of text. Heed these tips to ensure your visitors are absorbing as much important information as possible.
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Google+ Opens To Everyone, Adds Search, Expands Hangouts

Google+ Opens To Everyone, Adds Search, Expands Hangouts | SEO Tips, Advice, Help | Scoop.it
After three months, anyone who wants in to the Google+  social network can now get in. The company announced the news today on its blog, along with a new Google+ search feature and expanded functionality for hangouts.
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The Evolution of Making Page 1 [INFOGRAPHIC]

The Evolution of Making Page 1 [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed ...
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Basic SEO for Facebook Fan Pages

Basic SEO for Facebook Fan Pages | SEO Tips, Advice, Help | Scoop.it

If you want to keyword optimize your Facebook fan page, these are the areas that actually pull SEO elements from your page's content for additional optimization.

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Introducing The Smashing WordPress Section - Smashing Wordpress

Introducing The Smashing WordPress Section - Smashing Wordpress | SEO Tips, Advice, Help | Scoop.it
This new section on Smashing Magazine covers many aspects of WordPress, at a deeper level, and geared toward a more intermediate audience.
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Google Provides New Options for Paginated Content

Google Provides New Options for Paginated Content | SEO Tips, Advice, Help | Scoop.it
At SMX Advanced earlier this year, a hot topic was the use of the rel=”canonical” attribute in conjunction with pagination.
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10 Concepts Critical for Aligning SEO to B2B Marketing Strategy

10 Concepts Critical for Aligning SEO to B2B Marketing Strategy | SEO Tips, Advice, Help | Scoop.it

Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook.

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Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly | SEO Tips, Advice, Help | Scoop.it
Scottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. Said Sir Brian, “It’s not Google’s place to decide which sites we can see and those we can’t.”

These complaints happen every day, actually; stop by the Google Webmaster Forum and pick one of the dozens threads accusing Google of arbitrarily penalizing or deindexing a site. They surface daily. Most of these complaints don’t get this kind of exposure, though.

The common theme in the majority of the complaints seems to be that webmasters haven’t looked at their site objectively in an effort to determine what they might have done to cause the issue. Often, the problems are obvious and fixable.
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Yet More Tips For Diagnosing & Fixing Panda Problems

Yet More Tips For Diagnosing & Fixing Panda Problems | SEO Tips, Advice, Help | Scoop.it
Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. Google told Barry Schwartz about the update: “this update incorporates some new signals that help differentiate between higher- and lower-quality sites. As a result, some sites are ranking higher after this most recent update”.

So what is the formula for Panda success? It starts with understanding what the underlying causes are.

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Google Gives Local Users More Power in Map Editing

Google Gives Local Users More Power in Map Editing | SEO Tips, Advice, Help | Scoop.it

Google announced today that it has launched the Regional Expert Reviewer program for Google Map Maker. If you’re unfamiliar with Google Map Maker, it’s an offering from the company, with which users can add their own knowledge areas to improve Google Maps. With the new program, mappers Google deems “distinguished” get increased reviewing capabilities within their state, country or region of expertise.

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Infographics for Nonprofits: The New Storytelling

Infographics for Nonprofits: The New Storytelling | SEO Tips, Advice, Help | Scoop.it

Infographics are multiplying like rabbits. I run across them everywhere, and about all types of subjects from the power of social fundraising to the what it takes to be an entrepreneur. Some are great, some not so great. The abundance of data we now have to process is fueling the trends towards content curation, data consolidation tools, and information visualization. As Beth Kanter remarked on a public Google Plus thread about creating useful infographics, “I think that information visualization is a necessity in this age of data overload and seeing the forest beyond the trees.” I agree with that statement, and personally jump to view the “shiny new storytelling toy” whenever I see an infographic. Infographics represent an exciting new storytelling avenue for nonprofit organizations, enabling them to share important data stories, visually.

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What Is Search Engine Optimization? The Three Minute Video!

What Is Search Engine Optimization? The Three Minute Video! | SEO Tips, Advice, Help | Scoop.it
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works?
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How Consumers Interact With Brands on Facebook [STUDY]

How Consumers Interact With Brands on Facebook [STUDY] | SEO Tips, Advice, Help | Scoop.it
A new study from Constant Contact sheds light on why consumers "like" brands in the first place, and what keeps them engaged on the world's largest social network.
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