SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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Death To The Cliché Landing Page

Death To The Cliché Landing Page | SEO Tips, Advice, Help | Scoop.it

Usually there’s one of two reasons for a bad landing page. Either (a) the marketer didn’t think about this specific interaction, and the experience is accidentally bad. Or (b) the marketer thought about it — but they thought more about what they wanted (the conversion) rather than what the respondent wanted. Like this specimen for mobile payment processing (redacted to protect their identity):

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Google Search Quality Update June Report: Penguin Tweaks, News Ranking, Inorganic Links, & Freshness

Google Search Quality Update June Report: Penguin Tweaks, News Ranking, Inorganic Links, & Freshness | SEO Tips, Advice, Help | Scoop.it

Last night (unlike a typical Friday night post), Google released their monthly update on search quality changes. This month, there were 39 of them that Google shared. Google told us that there was a Penguin algo refresh (Penguin 1.1) on May 25th/May 26th depending on your time zone. But was it only a refresh or were their algorithmic changes made to it? Google did make minor algorithmic changes to Penguin based on this post and what Cutts said at SMX Advanced. The post reads:

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Quality Links & Quality Content: Linchpins of Your SEO Strategy

Quality Links & Quality Content: Linchpins of Your SEO Strategy | SEO Tips, Advice, Help | Scoop.it
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of quality backlinks is massively important in any SEO campaign and you should have a clear strategy of how to get them.
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3 ways to build links through social media

3 ways to build links through social media | SEO Tips, Advice, Help | Scoop.it
Social media can play an important role in your online marketing as a way to engage your target audience, but it can also be used in your link building strategy if you know what you’re doing.
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This Just In: Digital Marketing. That Is All.

This Just In: Digital Marketing. That Is All. | SEO Tips, Advice, Help | Scoop.it
News flash. Digital is in – digital use, digital marketing and digital buying. More and more studies are rising to the surface that put this handwriting on the wall in big, flashing, Internet-green neon.

 

“Digital” encompasses a variety of areas under the “Internet” umbrella. Sure, it all happens online, but “digital” includes Search, Social media, Mobile, Email, Tablet, Websites, Video and more. To companies, digital marketing means reaching the consumer across multiple touch points. Scenarios that could potentially turn into brand display overload dance in the heads of business owners everywhere.

 

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Twitter to Top $1 Billion in Ad Revenue in 2014 [REPORT]

Twitter to Top $1 Billion in Ad Revenue in 2014 [REPORT] | SEO Tips, Advice, Help | Scoop.it
Twitter is expected to bring in more than $1 billion in advertising revenue in 2014, according to a report.
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Major Changes Coming to Google Shopping This Fall

Major Changes Coming to Google Shopping This Fall | SEO Tips, Advice, Help | Scoop.it

Google announced today that it is transitioning the free Google Shopping program into a fully commercialized one to offer what it’s calling a better shopping experience for searchers.

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4 Optimization Tips That Will Improve Your Google Shopping Campaigns | Search Engine Journal

4 Optimization Tips That Will Improve Your Google Shopping Campaigns | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

While Google Shopping has undergone a number of name changes over the years (Froogle, Google Base, Google Product Search), one thing remains constant – it remains a terrific way for internet marketers to drive free qualified traffic to eCommerce storefronts.

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20 Reasons to Switch to Google+ [INFOGRAPHIC]

20 Reasons to Switch to Google+ [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it

Infographic Labs has put together a compelling infographic as to why Google+ is worth your time. But what do all of these compelling features really mean if your friends and family aren’t already on the site? Google+’s network of 100 million users still has a long way to go to build up its community to rival Facebook’s 800 million member base.

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Google Penguin 1.1 Pushed Out As Some Sites Report Recovery

Google Penguin 1.1 Pushed Out As Some Sites Report Recovery | SEO Tips, Advice, Help | Scoop.it
Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery efforts have been successful. This minor refresh is expected to affect less than 0.1 percent of sites.
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10 Commandments of Digital Analytics

10 Commandments of Digital Analytics | SEO Tips, Advice, Help | Scoop.it
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry.
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Google’s New Stance On Negative SEO: “Works Hard To Prevent” It

Google’s New Stance On Negative SEO: “Works Hard To Prevent” It | SEO Tips, Advice, Help | Scoop.it
Google’s admitted the possibility of “negative SEO” for years. But in the wake of the Penguin Update, some have claimed it’s now easier than ever. Does a new change by Google in its help pages acknowledge this?
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Online Marketing 101: In the Beginning, There Was Google

Online Marketing 101: In the Beginning, There Was Google | SEO Tips, Advice, Help | Scoop.it
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?
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The New Approach to Keyword Research & Allocation | Search Engine Journal

The New Approach to Keyword Research & Allocation | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

Keyword research has always been an integral part of SEO and digital marketing. The process is usually pretty basic – find the keywords that have high traffic, relate to your business and low competition if possible.

Expert SEO’ers will have a more in-depth approach but the above is quite common.

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Sullivan's Rant On Earning Links Versus Building Links

Sullivan's Rant On Earning Links Versus Building Links | SEO Tips, Advice, Help | Scoop.it

The major highlight of SMX Advanced for me was Danny Sullivan's rant about links in the ask SEOs session. It was so good that people are still talking about it today and will likely talk about it for the next five years...In short, his message was that search engines do not want you to build links - they want your content to earn links. So this doesn't mean you should rename your "link building" service to a "link earning" service - it means you should build a site, content, tools that deserve on their own merits to earn links.

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Google Adds State-Sponsored Attack Security Warnings

Google Adds State-Sponsored Attack Security Warnings | SEO Tips, Advice, Help | Scoop.it
Google has unveiled a new warning system that can alert users if their account is compromised by a state-sponsored attack. Once warned, users will have the ability to lock down their account and prevent any further access by their attacker.
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6.5 Million Encrypted LinkedIn Passwords Leaked Online [REPORT]

6.5 Million Encrypted LinkedIn Passwords Leaked Online [REPORT] | SEO Tips, Advice, Help | Scoop.it
6.46 million encrypted LinkedIn passwords have reportedly leaked on a Russian forum.
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Firefox 13 Brings New Home Page, One-Click Fix for Big Issues

Firefox 13 Brings New Home Page, One-Click Fix for Big Issues | SEO Tips, Advice, Help | Scoop.it

Mozilla has released the final version of Firefox 13, bringing several important new features to the table. The latest iteration of Mozilla’s web browser, Firefox 13, is now available for download. The new version brings several important new features to the table; most notably, a new Home page, which offers easy access to bookmarks, downloads, history, add-ons sync and settings

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Bing's New Social Search Now Available To All In US

Bing's New Social Search Now Available To All In US | SEO Tips, Advice, Help | Scoop.it
Bing announced that the new social search sidebar which was available for testing a few weeks ago, is now available as the default search service for all US based searchers.
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Google Product Search To Become Google Shopping, Use Pay-To-Play Model

Google Product Search To Become Google Shopping, Use Pay-To-Play Model | SEO Tips, Advice, Help | Scoop.it
Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free.
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Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google

Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google | SEO Tips, Advice, Help | Scoop.it
We gathered a total of 2,678 directories from lists like Directory Maximizer, Val Web Design, SEOTIPSY.com, and SEOmoz's own directory list (just the web directories were used), the search for clues began. Out of the 2,678 directories, only 200 were banned – not too shabby. However, there were 340 additional directories that had avoided being banned, but had been penalized.
We define banned as having no results in Google when a site:domain.com search is performed:
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Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles

Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles | SEO Tips, Advice, Help | Scoop.it
Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts.
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Google Searches Surge After Knowledge Graph Launch

Google Searches Surge After Knowledge Graph Launch | SEO Tips, Advice, Help | Scoop.it
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google reports an unspecified surge in search queries since it launched May 16.
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Why Enterprise SEO Shouldn't Focus Solely On Keywords

Why Enterprise SEO Shouldn't Focus Solely On Keywords | SEO Tips, Advice, Help | Scoop.it
I’ve got a joke for ya: What has 250,000 URLs, a content team of 15 people and three target keywords? Your website. I understand SEO’s keyword obsession. It’s hard to let go, and a nice, high ranking for a really juicy phrase tends to justify budget.
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Penguin, Penguin, Who’s Got the Penguin? Let’s Throw a Link At It…

Penguin, Penguin, Who’s Got the Penguin? Let’s Throw a Link At It… | SEO Tips, Advice, Help | Scoop.it
It’s only been a few short weeks since Google dropped the Penguin on search. Funnily enough, many of the ones squealing were the same people who ignored the warnings: STOP THE SPAM. Before you start thinking, “No big deal.
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