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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure
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Infographic: Half-Life Of Social Media Shares

Infographic: Half-Life Of Social Media Shares | SEO Tips, Advice, Help | Scoop.it
Social discovery service StumbleUpon has released a new infographic looking at the “half-life” of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon’s chart argues that content shared on its network gets attention for days.
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PROOF You Should Make Sure Your Website Works on Tablets

PROOF You Should Make Sure Your Website Works on Tablets | SEO Tips, Advice, Help | Scoop.it

Journalism.org released an infographic based on a study. You can view it below and please look at the data closely. You, your friends, your clients, your family and everyone else needs a site that works well on tablets. This IG is focused on news, but we all know that people are using tablets to look at everything. Take the time and money to invest in a site that works.

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WARNING: Twitter Phishing Scam Spreads by Direct Messages

WARNING: Twitter Phishing Scam Spreads by Direct Messages | SEO Tips, Advice, Help | Scoop.it
If you’re on Twitter, beware of the following direct message that will hack your account — “There is a rumor/blog going around about you [LINK] might want to read it. There may be slightly different versions of the link circulating, but if you click on it, all of your followers will be spammed with the same message, and your account will be compromised.

This certainly is not a new problem; we’ve seen similar phishing scams and worms under the guise of being able to see who’s viewed your profile and acai diet schemes. To prevent your account from being hacked, change your password often, delete offensive messages and be vigilant for incredulous links similar to the one above.”

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Do You Optimize Your Title Tags for Twitter?

Do You Optimize Your Title Tags for Twitter? | SEO Tips, Advice, Help | Scoop.it

Making your title tags retweet-friendly, about encouraging Twitter comments and making it to Twitter friends.

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Blogger Finally Gets Google+ Integration

Blogger Finally Gets Google+ Integration | SEO Tips, Advice, Help | Scoop.it
Google has made no secret that it intends to integrate Google+ across all or most of its products. n fact, Blogger integration has been said to have been on the way since July. Now, the time has come.Google announced a new way for Blogger users to use their Google+ profiles (apparently the first of more to come). You can simply replace your Blogger profile with your Google+ profile.

“In addition to giving your readers a more robust and familiar sense of who you are, your social connections will see your posts in their Google search results with an annotation that you’ve shared the post,” explains Google software engineer Vardhman Jain.

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Matt Cutts Answers “Does Google consider SEO to be spam?”

Matt Cutts Answers “Does Google consider SEO to be spam?” | SEO Tips, Advice, Help | Scoop.it
OK, I am not sure if videos are ever put on SEJ; I am new at this job. However, I had to post this one because Matt Cutts actually discusses how SEOs help clients, gives great examples and says some amazing things.

Quotes:

“Search engines are not as smart as people yet.”“Search engine optimization can be a valid way to help people find what they are looking for via search engines.”“There are many many, many valid ways people can make the world better with SEO.”

WOW! Thanks Matt Cutts! Go conquer the world my fellow SEOs!

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Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday

Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday | SEO Tips, Advice, Help | Scoop.it

On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. Now, according to Google, "...a web site accessed through organic search results on http://www.google.com (non-SSL) can see both that the user came from google.com and their search query... However, for organic search results on SSL search, a web site will only know that the user came from google.com.

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The Do’s And Don’ts Of Infographic Design: Revisited

The Do’s And Don’ts Of Infographic Design: Revisited | SEO Tips, Advice, Help | Scoop.it

It’s tempting to approach infographics from purely a design and aesthetics perspective, but that’s only one half of the equation. Data is the other (and more important) half. Data is the foundation of every infographic, so when you have a dataset on hand, take the time to learn what it’s about, where it’s from, the methodology behind the estimates and what makes it interesting and unique.

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Facebook by the Numbers [INFOGRAPHIC]

Facebook by the Numbers [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Facebook has become an integral part of our lives. It's where we learn what our friends are doing, who they're dating and even what music they're listening to. Check out this infographic for some interesting details about the social network. You likely know that Facebook is the world’s largest social network with more than 800 million users, but did you know that more than 250 million photos are uploaded every single day? Or that the average American spends seven hours and 46 minutes browsing her friends’ profiles per month?

Facebook has become an integral part of our lives — some people more than others. It’s where we learn what our friends are doing, who they’re dating and even what they’re listening to.

We wanted to dive deeper into the Facebook phenomenon, so we collected some stats about the social network and put them together in one infographic. Check out what makes Facebook tick (and what celebrity is the king of Facebook with 47+ million fans) below
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Should I Change My URLs for SEO?

Should I Change My URLs for SEO? | SEO Tips, Advice, Help | Scoop.it

Are you constantly fine-tuning your URLs for SEO? Here's 5 scenarios where you might need a change, and a lot of reasons you might not. Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead

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Google: 1% Of Searches Affected By Site Speed Ranking Factors

Google: 1% Of Searches Affected By Site Speed Ranking Factors | SEO Tips, Advice, Help | Scoop.it
In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor.
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Google Encrypted Search Means No Info For Individual Queries

Google Encrypted Search Means No Info For Individual Queries | SEO Tips, Advice, Help | Scoop.it

Google announced that it is going to begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com when you search logged into your Google account. http://www.google.com will become https://www.google.com.

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Quit Blaming Your Suck on Panda

Quit Blaming Your Suck on Panda | SEO Tips, Advice, Help | Scoop.it

Is it just me or has Google’s panda update become the scapegoat for poor SEO? It seems like every day. If you are going to blame Panda, then you should know how to identify a Panda issue.

It would seem most SEOs read every blog post about panda except the official Google post that actually said what it was. For those of you who still have crazy theories, panda was mostly about duplicate content and usefulness. That is basically Panda in a nutshell. In every site I’ve looked at that was hit by Panda, there were massive duplicate content issues – but rather than address their business model and content issues, most webmasters took to the forums to complain..read more

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The Best Use of Zombies in Online Marketing Promotions

The Best Use of Zombies in Online Marketing Promotions | SEO Tips, Advice, Help | Scoop.it

Zombies have a strange appeal to the world’s psyche. And where it seems vampires have a firm grasp on movies and television, zombies make their home on the Internet and in the Internet’s favorite past time, video games.Knowing web surfers’ insatiable hunger for brains, marketers have been using zombies in their campaigns to great success for some time. In this article we’ll take a look at the best examples of zombies in online marketing..

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | SEO Tips, Advice, Help | Scoop.it

Quality raters are Google’s fact checkers – the people who work to make sure the algorithm is doing what it’s supposed to do. Data from quality raters not only serves as quality control on existing SERPs, but it helps validate potential algorithm changes. When you consider that Google tested over 13,000 algorithm changes last year, it’s a pretty important job.

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Google Introduces "Bid For Calls" On The PC

Google Introduces "Bid For Calls" On The PC | SEO Tips, Advice, Help | Scoop.it
Earlier this summer Google gave an indication this was coming. Now Google is rolling out what it’s calling “bid for calls,” a pay per call (PPCall) offering on the PC. This is distinct from Click to Call, its successful mobile PPCall product.
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How Users Search For Local Businesses + 5 Tips To Optimize Local Listings

How Users Search For Local Businesses + 5  Tips To Optimize Local Listings | SEO Tips, Advice, Help | Scoop.it

In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: “When we track our local search rankings, how much should we focus on search terms that include a local term (e.g. town name, ZIP code) vs. generic keywords without the local term?. From a local search optimization point of view, it’s essential for local businesses to include local terms (aka “geo-modifiers”) in their site content and link building activities. Google needs to know where you’re located and which areas you serve in order to return your business as a search result for a relevant, local search.

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Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing

Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing | SEO Tips, Advice, Help | Scoop.it
As the Internet has become an integral part of every company’s marketing strategy, there’s been a feverish push by companies of all sizes to create more easily discoverable online content. A massive explosion of content has, in part, driven this focus on SEO.

In 2010 the Internet comprised of an estimated 215 million websites and 152 million blogs, and according to Technocrati, almost 80 percent of existing blogs are written by hobbyists and self-employed bloggers. With less than $25 a year, anyone can broadcast with no editorial constraints, ethical obligations, or truth.

Traditional publishers, once focused solely on providing great information, are now at risk of having their digital content swallowed up in a sea of online posts often lacking in quality but having good, or even better, SEO..

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9 Weird Psychological Tricks to Get Customers to Take Action

9 Weird Psychological Tricks to Get Customers to Take Action | SEO Tips, Advice, Help | Scoop.it

Great marketers are also great observers of human behavior. They pay attention to their own behaviors and figure out what it is that gets them to buy or make decisions. It’s something that business schools just don’t teach. This is what gives the best marketers in the world the edge that everyone else just dreams about. These are the 9 weird psychological tricks they know.

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Who Owns Your Identity on the Social Web?

Who Owns Your Identity on the Social Web? | SEO Tips, Advice, Help | Scoop.it

If identification is so commonplace in the physical world, why is it still such a hazy area on the Internet? Today's consumer identity providers are struggling to find solutions When I go to a bar, the bouncer usually stops me and asks for an ID. I show him my state-issued driver’s license and walk on by. This may be unusual, as I’m 36 (thanks, mom, for the good genes), but we’re all pretty accustomed to presenting our official identification when needed. We need IDs to vote in an election, and when we get pulled over for speeding. If identification is so commonplace in the physical world, why is it still such a hazy area on the Internet? In the old days of web publishing, almost every site required its users to register in order to access certain functionalities, like commenting. However, each login was only useful to its corresponding website. Users had to remember a myriad of usernames and passwords just to read up on the morning news..

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11 Social Media Tips for the Holidays

11 Social Media Tips for the Holidays | SEO Tips, Advice, Help | Scoop.it
As hard as it is to believe it’s already the end of October. Soon we’ll be sitting down for Thanksgiving dinner or going out for Black Friday or worrying how to get the most out of Cyber Monday. And as online marketers it’s the time of year we buckle down and really get creative.

For many brands the holiday spending season represents the largest chunk of revenue for the entire year. A bad season certainly won’t start off the new year well. All the more reason to get started on your holiday online marketing strategy. Haven’t yet? You better start!

BlueGlass put together a great 60 tip list for the holiday season. Hopefully with their list and my list you’ll identify plenty of opportunities for this upcoming holiday season!

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STRATEGIES FOR SUCCESS: WEB SITE SEO, SOCIAL MEDIA, BLOGS, COPYWRITING

STRATEGIES FOR SUCCESS: WEB SITE SEO, SOCIAL MEDIA, BLOGS, COPYWRITING | SEO Tips, Advice, Help | Scoop.it

“In a tough economy people are comparison shopping online more. If your site doesn't come up on top you are missing out on traffic and sales.” – Jennifer Horowitz, Director of Marketing.

 

Getting your site on the top of the engines is the foundation of any SEO marketing campaign. If your site doesn't come up on top, you are losing traffic and sales to your competitors. To get your site or blog listed on top of Google, Yahoo, Bing and more, contact us for a no obligation SEO proposal or consultation. learn more

 

 

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SEO Software Survey 2011 – The Results

SEO Software Survey 2011 – The Results | SEO Tips, Advice, Help | Scoop.it

SEO looks at software survey data:

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Why So Many Blogs Fail (And What to Do About It)

Why So Many Blogs Fail (And What to Do About It) | SEO Tips, Advice, Help | Scoop.it
It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. And it’s an equally safe bet that this blog will be a waste of time.
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