SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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The Google Dance Is Back

The Google Dance Is Back | SEO Tips, Advice, Help | Scoop.it

Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back.

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How to Prepare for AuthorRank and Get the Jump on Google

How to Prepare for AuthorRank and Get the Jump on Google | SEO Tips, Advice, Help | Scoop.it

So now Google can start attributing content to specific “agents” and doing just what they set out to do in 2005: rank them.

As early as February of this year, the term “AuthorRank” started to surface in the industry. AJ Kohn wrote a great post on AuthorRank and speculated that this development could change the search game as we know it. He also stated that it would be “bigger than Panda and Penguin combined”.

AuthorRank, of course, wouldn’t be a replacement for PageRank, but would be used to inform PageRank, therefore enabling Google to rank high-quality content more appropriately. I think AJ’s right on the money and that it’s not a matter of if Google rolls out AuthorRank, but when.

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How Social Media Distracts You at Work [INFOGRAPHIC]

How Social Media Distracts You at Work [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it

This infographic details how social media interruptions impact employee productivity. More than you may think, according to Red e App, which lets consumers get notifications from businesses without having to provide their personal information.

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How to Schedule your Pins on Pinterest

How to Schedule your Pins on Pinterest | SEO Tips, Advice, Help | Scoop.it
As an avid social media user you’ve probably jumped straight into Pinterest and quickly discovered that pinning can take up an enormous amount of time. Here is a tool that will save you a lot of time, increase traffic and clicks to your pins.

There is no doubt that Pinterest can be a phenomenal tool for both product and service-based businesses but you need to schedule your pinning effectively otherwise it can be a colossal time suck.

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How To: Google Analytics Installation For Novices & Beginners

How To: Google Analytics Installation For Novices & Beginners | SEO Tips, Advice, Help | Scoop.it
If you’re an intermediate to advanced Google Analytics user, this article will probably be of little interest to you personally. I suggest you bookmark it anyway as a reference for clients or friends who are just starting out with Analytics.
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How to Conduct a Link Audit

How to Conduct a Link Audit | SEO Tips, Advice, Help | Scoop.it
Link building, if not done right, can get you in hot water with the search engines. We're seeing this more following the recent Penguin update. As you begin your link audit, make sure to check the following areas to ensure an optimal link profile.
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Google Wants You To Use Keyword Metatags... No, Really

Google Wants You To Use Keyword Metatags... No, Really | SEO Tips, Advice, Help | Scoop.it
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear anywhere in the article or title.
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Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART]

Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART] | SEO Tips, Advice, Help | Scoop.it
After severing ties with LinkedIn, Twitter inadvertently helped Facebook snag 1000% more page referrals from the professional network.
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Rock Your SEO with Structured Social Sharing

Rock Your SEO with Structured Social Sharing | SEO Tips, Advice, Help | Scoop.it

 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter.

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5 Outstanding SEO Personalities in a Quick Interview | Search Engine Journal

5 Outstanding SEO Personalities in a Quick Interview | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

What makes an SEO community so vibrant and attractive is for sure the bright personalities who have helped shape the SEO industry, creating unique products and offering their advanced expertise. Today, we decided to ask some of the remarkable Internet Marketing gurus worldwide about their current view of the SEO industry and a few other SEO-related subjects. Welcome Ann Smarty, Neil Patel, Aleh Barysevich, Peter Attia, and Moosa Hemani!

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Twitter Announces New Look for Profile Pages, Updated Mobile Apps

Twitter Announces New Look for Profile Pages, Updated Mobile Apps | SEO Tips, Advice, Help | Scoop.it

Twitter has announced a new look for profile pages. What’s the biggest change? There’s now a huge header image that runs across the top, sort of like the banner image that Facebook users have on their timelines. The page itself has been reoriented to play up other visuals as well: Your avatar is no longer tucked in the corner, but will display front and center. The photo stream, too, has been moved up, and will now be accessible on the apps.

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Guide to Understanding the Searcher Experience

Guide to Understanding the Searcher Experience | SEO Tips, Advice, Help | Scoop.it
When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?
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How to Launch an Ad Campaign on YouTube for the Holidays

How to Launch an Ad Campaign on YouTube for the Holidays | SEO Tips, Advice, Help | Scoop.it
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign.
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10 Tips and Tricks for Powerful Twitter Search

10 Tips and Tricks for Powerful Twitter Search | SEO Tips, Advice, Help | Scoop.it
Here are 10 useful tips for searching Twitter, including how to find tweets by location and how to save searches for future reference.
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5 Important Steps To Take Before You Publish An Article

5 Important Steps To Take Before You Publish An Article | SEO Tips, Advice, Help | Scoop.it

Any time you sit down to write, you have a set of priorities and steps to go through. You have a campaign, a purpose – a raison d’être – for the content (a goal that has to be measured with trackable benchmarks, for instance). You aren’t just writing to be writing… right? You’re writing to sell your products. You’re writing to bring publicity to your site. You’re writing because content brings traffic, traffic means visitors, and visitors means possible conversions. 

With all this in your head, you sit in front of your computer and pound away on the keyboard. At the end of the day, you often ask yourself, “Where did the time go?” You’re ready to stop for the day. You’re ready to publish – or, at the very least, schedule – the posts you worked so hard on.

Wonderful, but before you hit that publish button, take some final (and important!) steps:

 

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Friday Humor: The iPhone 5 Epidemic #iphone5 | Search Engine Journal

Friday Humor: The iPhone 5 Epidemic #iphone5 | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

As much as we wanted it to stop so that we can get on with our mundane existence, the frenzy over iPhone 5 is not done yet. So, as a tribute to Apple lovers, we collected some funny images and satire videos regarding the new gadget that is solely designed to render its predecessor helplessly vintage.

Whether or not you are one of the many people who have spent the night sleeping outside an Apple retail store just to get their hands on the latest device, this post is created just for you. Have a merry Friday, you gadget geeks!

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6 Easy Ways To Improve Your Site's Navigation

6 Easy Ways To Improve Your Site's Navigation | SEO Tips, Advice, Help | Scoop.it

Just about every website has some form of navigation. Unfortunately, not every website’s navigation is good. Most of the time, a website’s navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer

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Google Webmaster Structured Data Testing Tool

Google Webmaster Structured Data Testing Tool | SEO Tips, Advice, Help | Scoop.it

lGooogle aunch of a shiny new version of the rich snippet testing tool, now called the structured data testing tool.

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Writing Compelling Headlines: Online Marketing Starts With Good Copy writing

Writing Compelling Headlines: Online Marketing Starts With Good Copy writing | SEO Tips, Advice, Help | Scoop.it
Good Copy writing is the foundation of your online marketing. Discover how to write compelling headlines.

 

You put a lot of effort into driving traffic to your site.
So what happens when the traffic gets there?

With ales than a few seconds to grab the attention of your site visitor and pull them into your site – your headline is the most important element of your website (this applies to email subject lines, headlines on ad copy, and headlines on articles as well)

 

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Google Puts Interior Business Photos On The Map

Google Puts Interior Business Photos On The Map | SEO Tips, Advice, Help | Scoop.it
Starting today, thousands of local businesses have a little more exposure on Google Maps. That’s because Google is now showing small, orange dots to indicate businesses that have participated in the Google Business Photos service.
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How to Analyze Facebook Page Posts

How to Analyze Facebook Page Posts | SEO Tips, Advice, Help | Scoop.it
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience.
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How to Change Your Twitter Header Image

How to Change Your Twitter Header Image | SEO Tips, Advice, Help | Scoop.it

A step-by-step guide to changing your Twitter Header image. Good news, Twitter lovers. Twitter has blessed all of you with a new way to dress up your profile pages: Header Images. Yes, these are a lot like Facebook and Google + cover photos, and the process for adding them is just as simple.

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How to Optimize Your Mobile Website

How to Optimize Your Mobile Website | SEO Tips, Advice, Help | Scoop.it

These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration.

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