SEO Tips, Advice, Help
43.0K views | +2 today
SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
Curated by Bonnie Burns
Your new post is loading...
Your new post is loading...
Scooped by Bonnie Burns
Scoop.it!

U.S. Senator Gives SEO Another Black Eye

U.S. Senator Gives SEO Another Black Eye | SEO Tips, Advice, Help | Scoop.it

Jay Rockefeller and the US Senate Committee sent a letter to Google, Microsoft and Yahoo asking them to do a better job preventing "their search engines from being gamed through search engine optimization tactics."

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Why the eBook is the Cornerstone of Your Content Marketing Strategy | Social Media Today

Why the eBook is the Cornerstone of Your Content Marketing Strategy | Social Media Today | SEO Tips, Advice, Help | Scoop.it

Many businesses are beginning to recognize the value of creating an eBook as part of their content marketing strategy.

 

The eBook as Lead Generator

A daily challenge of any company is to figure out a way to bring in new customers in the form of leads. There are three ways eBooks can accomplish this. First and most obviously, eBooks provide both insight and information about your company and what you have to offer. This can quickly attract potential customers who are interested in the product or service described within an eBook. Moreover, because it is a digital medium, prospects can download a copy and peruse the information at their leisure.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Overlay Google Panda Updates Data On Analytics - Chartelligence

Overlay Google Panda Updates Data On Analytics - Chartelligence | SEO Tips, Advice, Help | Scoop.it

The concept is so simple, overlay data such as Panda updates on top of your Google Analytics. This way you can see if a Panda update correlates will a increase or decrease in your analytics.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Google Shuts Down More Services

Google Shuts Down More Services | SEO Tips, Advice, Help | Scoop.it

Google has continued its “spring cleaning,” announcing that it will be shutting down some more services.

Starting on Tuesday, it will start retiring AdSense for Feeds. It will close completely on December 3. Publishers can still use Feedburner URLs powered by Google.

Starting October 16, Google users will no longer be able to upload pictures with Classic Plus, which had let them upload or select images to use as a background on Google.com. The service will be turned off in November.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Losing Likes on Your Page? Don’t Worry, It’s Just Facebook Cleaning House

Losing Likes on Your Page? Don’t Worry, It’s Just Facebook Cleaning House | SEO Tips, Advice, Help | Scoop.it

Facebook is cracking down on something they deem harmful to the integrity of their site, and your fans may be in danger.

You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular? You haven’t really – the fans fleeing from your page aren’t actually real fans.

In fact, they’re part of a subset Facebook likes to refer to as likes “gained by means that violate our terms.” To you and me, that means fake or fraudulent likes.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | SEO Tips, Advice, Help | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Copywriting Outline: A Quick & Easy Guide To Better Copy

Copywriting Outline: A Quick & Easy Guide To Better Copy | SEO Tips, Advice, Help | Scoop.it
Copy That Sizzles: A Guide To Improve Sales Copy...Copywriting is one of the most important elements of your marketing. Without strong text that compels people to take action, you are sunk.Not everyone has formal training in how to write sizzling copy that sells and not everyone can afford to hire a professional to produce the sizzle they need.
This outline is designed to help those that want to tackle their own copywriting and need some help along the way.
Work your way through this outline to help you identify the key points and craft some copy that gets people clamoring to buy your product or service.

article by: http://www.ecombuffet.com SEO Company. How can we help you today!

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Understanding SEO Friendly URL Syntax Practices

Understanding SEO Friendly URL Syntax Practices | SEO Tips, Advice, Help | Scoop.it
Poor URL structure is a frequent SEO issue, one that can impair rankings, keep pages out of the search engine indexes, and suck ranking authority from your other pages or even the entire websites.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

A Crash Course in Landing Page Conversion

A Crash Course in Landing Page Conversion | SEO Tips, Advice, Help | Scoop.it

To understand the role of a landing page it helps to show visually how they fit into your marketing flow, from the traffic source, through your different test variants, and finally, the confirmation page.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

A Guide to Making Your Business Video SEO Friendly

A Guide to Making Your Business Video SEO Friendly | SEO Tips, Advice, Help | Scoop.it

Creating online videos can be an excellent way to promote your business and increase brand awareness and trust. But how can you ensure that the right audiences will find your video?

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

11 Things To Ask Yourself When Optimizing Content

11 Things To Ask Yourself When Optimizing Content | SEO Tips, Advice, Help | Scoop.it

11 Things To Ask Yourself When Optimizing Content

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Social Media's Biggest Screw-Ups [INFOGRAPHIC]

Social Media's Biggest Screw-Ups [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Social media has backfired on many a brand and celeb. This infographic runs down some of the biggest blunders -- and smoothest recoveries.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Infographic: How To Do Keyword Research For SEO

Infographic: How To Do Keyword Research For SEO | SEO Tips, Advice, Help | Scoop.it
Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

6 Easy Steps to Set Up Authorship Through Your Google+ Profile - Slingshot SEO

6 Easy Steps to Set Up Authorship Through Your Google+ Profile - Slingshot SEO | SEO Tips, Advice, Help | Scoop.it
The following instructions can be used by anyone in your company to set up authorship on their Google+ profiles.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

3 Little-Known Reasons Why Nobody Shares Your Content | Social Media Today

3 Little-Known Reasons Why Nobody Shares Your Content | Social Media Today | SEO Tips, Advice, Help | Scoop.it

The majority of corporate social media accounts languish in obscurity.Maybe no one shares their posts. Here are 3 little-known reasons why no one shares your content.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Did SEO Die? Is SEO Dead? [Infographic]

Did SEO Die? Is SEO Dead? [Infographic] | SEO Tips, Advice, Help | Scoop.it

Great infographic on why and who likes to spread rumors that SEO is dead.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Matt Cutts Just Announced A Google Algorithm Change

Matt Cutts Just Announced A Google Algorithm Change | SEO Tips, Advice, Help | Scoop.it

Google’s Matt Cutts just announced a new Google algorithm change via Twitter. He says it will reduce low-quality “exact-match” domains in search results.

It sounds like an extension of the last change he tweeted about, which was aimed at improving domain diversity. Here’s the new tweet:....

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions | SEO Tips, Advice, Help | Scoop.it
eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

6 Tips to Get Retweeted More Often | Search Engine Journal

6 Tips to Get Retweeted More Often | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

Here are six tips to get your content retweeted more often, no matter what your reasons are:

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

6 Tips to Get Retweeted More Often | Search Engine Journal

6 Tips to Get Retweeted More Often | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

Here are six tips to get your content retweeted more often, no matter what your reasons are:

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!)

Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!) | SEO Tips, Advice, Help | Scoop.it

Ahoy, SEOmoz UGC blog lubbers!

Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging 

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Facebook Begins Eliminating Fake Likes

Facebook Begins Eliminating Fake Likes | SEO Tips, Advice, Help | Scoop.it
Facebook began eliminating fake likes on brand pages Wednesday, after pledging to ramp up security last month.
more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Saving the Infographic: An Endangered SEO Tool w/ Marketing Benefits - Slingshot SEO

Saving the Infographic: An Endangered SEO Tool w/ Marketing Benefits - Slingshot SEO | SEO Tips, Advice, Help | Scoop.it

For the last year or two, Infographics have been carving out significant space on the Internet, with no signs of slowing down. In many cases, Infographics draw higher volumes of attention than other forms of web content. However, there is also a growing epidemic of shoddy Infographics that needs to be addressed. The Atlantic recently reported on this troubling trend in its post “Ending the Infographic Plague.” It’s clear the time has come for our industry to take some significant steps to maintain the integrity of this invaluable marketing tool.

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

The Long Tail Effect: Why Word Count Matters In Search Query Optimization

The Long Tail Effect: Why Word Count Matters In Search Query Optimization | SEO Tips, Advice, Help | Scoop.it

Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and content development, as well as the queries being searched for. It can be tempting for marketers to optimize results for shorter queries and ignore the long tail, but how much traffic is overlooked this way? And how does the quality of that traffic impact its relevance?

more...
No comment yet.
Scooped by Bonnie Burns
Scoop.it!

Using Share Of Voice To Measure SEO Results

Using Share Of Voice To Measure SEO Results | SEO Tips, Advice, Help | Scoop.it
Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more true than for SEOs. We talk about rankings, but we know rankings mean diddley squat.

We point at ROI, but no one believes us.

We try to lobby for changes like text-based navigation, but we’re told “We can’t risk the brand!”

There’s a better way, particularly for any SEO geek in an enterprise: share of voice (SOV).

more...
No comment yet.