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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure
Curated by Bonnie Burns
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Facebook Timeline Now Available to Everyone

Facebook Timeline Now Available to Everyone | SEO Tips, Advice, Help | Scoop.it
After months of slow, gradual rollout, Facebook Timeline is now available to all users. The Timeline is a radical redesign of Facebook‘s user profile pages, introduced at Facebook’s F8 conference in September. Instead of merely listing your interests and personal info, the Timeline shows a detailed overview of your life on Facebook, with the ability to check out what you’ve been out to at a particular point in time.
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The Simpsons: In The Future, Google Enslaves Half The World (But Lisa Still Likes It)

The Simpsons: In The Future, Google Enslaves Half The World (But Lisa Still Likes It) | SEO Tips, Advice, Help | Scoop.it
Google gets a mention in The Simpsons this week, future Google, that is. Google has enslaved half the world, apparently, but as Lisa Simpson puts it, it’s still a damn fine search engine.
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7 Reasons to Include Social Seeding in your Marketing Strategy

7 Reasons to Include Social Seeding in your Marketing Strategy | SEO Tips, Advice, Help | Scoop.it
The question of whether or not you should be engaged in social seeding is hardly a question at all these days. With the number of users on sites like StumbleUpon, Facebook, and Twitter, it is fast becoming one of the primary ways people get in front of large audiences today.

 

Social Seeding is the process of showcasing quality content throughout a variety of highly visible platforms, such as social aggregation sites, social communities, blogs, portals, and even email and messaging services. This service combines both natural and paid opportunities to provide your content the highest level of targeted visibility possible.
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How to Find Keywords You KNOW Your Readers Are Searching For

How to Find Keywords You KNOW Your Readers Are Searching For | SEO Tips, Advice, Help | Scoop.it
I don’t know about you, but I’ve never liked doing keyword research.

 

Let’s face it: it’s tedious, time-consuming, and overwhelming, and that’s not even the biggest problem.

 

The core aspect of keyword research that many webmasters get wrong is finding keywords that THEIR readers search for when looking for information about their niche subject.

 

There’s a huge difference between THINKING you know what your readers are searching for and KNOWING what they are searching for, wouldn’t you say?

 

The following keyword research method is the easiest way I’ve even found to identify such search terms.

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Wake Up SEOs, the New Google is Here

Wake Up SEOs, the New Google is Here | SEO Tips, Advice, Help | Scoop.it

The real question that is causing my headaches is: What the hell does Google want to go with all these changes?Let me start quoting the definition of SEO Google gives in its Guidelines:

Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

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WordPress 3.3 Update Refines Features, Interface

WordPress 3.3 Update Refines Features, Interface | SEO Tips, Advice, Help | Scoop.it
WordPress 3.3 is now available for your downloading pleasure. Self-hosted WordPress users, get your update engines running: WordPress 3.3 is now available.

The culmination of five months of hard work, WordPress 3.3 offers a number of new updates and tweaked features.

The first of these is a redesigned dashboard, which features menus and toolbars that are more cohesive and easier to maneuver on smaller screens.
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The Future of SEO: 5 Clear Facts You Should Know

The Future of SEO: 5 Clear Facts You Should Know | SEO Tips, Advice, Help | Scoop.it
Sure, no one has a clear crystal ball that can predict what the search engines will and won’t do in the future. However, it is possible to extrapolate from their activities over the past few years and identify the trends that are pretty much guaranteed to continue going forward, and that’s what we’re bringing you today – five clear facts about the future of SEO that we believe will heavily influence which sites that succeed in the long run.
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Google Panda: How Can Affiliate Sites Cope?

Google Panda: How Can Affiliate Sites Cope? | SEO Tips, Advice, Help | Scoop.it

Google's Panda update is the hot topic in the affiliate world and with good reason. Affiliate sites, in general, are more susceptible to the effects of Panda, which have caused some sites to lose anywhere from 20 to 95 percent of their organic traffic from Google in a single month.

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4 Ways to Convert Facebook Fans Into Super Fans

4 Ways to Convert Facebook Fans Into Super Fans | SEO Tips, Advice, Help | Scoop.it
There's a big difference between fans who "like" your page, and super fans who are extremely engaged with your content. Here are some ways to turn the former into the latter.
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Why User Experience Design Needs Search Engine Marketing

Why User Experience Design Needs Search Engine Marketing | SEO Tips, Advice, Help | Scoop.it

It takes a bit of time, skills and logic to blend Usability and SEO so they don’t clash. Why would any creative, human oriented user interface engineer want any organic SEO worked into their designs?Is it important for intricate, intuitive online applications to be marketed in search engines?

Are the final results of persuasive design so perfect and complete they’ll simply sell themselves?

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I'm Being Outranked by a Spammer - Whiteboard Friday

I'm Being Outranked by a Spammer - Whiteboard Friday | SEO Tips, Advice, Help | Scoop.it
What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening.
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Top 6 Social Media Marketing Trends of 2011

Top 6 Social Media Marketing Trends of 2011 | SEO Tips, Advice, Help | Scoop.it
In lieu of big breakthroughs, 2011 will likely be remembered as a year of incremental upgrades in various social media platforms and brand strategies.
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Survey Says SEO The Single Most Important Marketing Channel For SMBs

Survey Says SEO The Single Most Important Marketing Channel For SMBs | SEO Tips, Advice, Help | Scoop.it

The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” The list of choices included SEO, paid search, mobile, social and traditional media. As you can see below SEO beats everything else by a mile.

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How Social Media Prompts Holiday Purchases [INFOGRAPHIC]

How Social Media Prompts Holiday Purchases [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Sixty six percent of Black Friday shoppers went on social media before making their purchases, according to new research.

 

If you’re a consumer, this may confirm that you are not alone in using Facebook and Twitter as a sounding board for your gift giving. If you’re a marketer, you should head south on the infographic to see how just a small interaction with a consumer over social media can make them feel special. If you haven’t started on your Christmas shopping yet, then stop reading this and get busy. You only have 10 days left.

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Should Your Business Really Be Using Twitter? [INFOGRAPHIC]

Should Your Business Really Be Using Twitter? [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Twitter is not for everyone and/or every business. It takes a lot of time, effort and strategies to create an account that pays off.

 

However, there are numerous “speakers” telling business owners that Twitter is the magic bean that will make their business dreams come true. Nothing great in life comes easy. Success is not easy and a Twitter account that works for your business is not easy.

 

Flowtown created a great infographic with basic questions for those that are wondering if they should be using Twitter. If you are wondering if your business can use Twitter effectively I believe you will find your answer below.

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Facebook Share vs. Facebook Like Button

Facebook Share vs. Facebook Like Button | SEO Tips, Advice, Help | Scoop.it

Sure, the Facebook Share button is no longer officially available from Facebook. But that doesn’t stop sites from finding the code and using it. The question is – why are people (like myself) still using it and how does it affect your actual “like” count?

 

The main reason I still use the Facebook Share button on my blog over the Facebook Like button is for the way it works. When you click on the Facebook Share button, you will get the chance to do the following.

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On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]

On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY] | SEO Tips, Advice, Help | Scoop.it
On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO & SaaS company Conductor. They also found that long-tail keywords converted 2.5 times better than head terms.

 

You may remember the uproar from last fall, when SEOMoz purported there was a higher correlation between LDA scores and high rankings than any other factor. Some took this to mean that on-page optimization didn’t matter. It’s a topic that still pops up now and again; my on-page optimization isn’t working, I don’t know if it’s worth it... on-page optimization must be dead.

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10 Illustrations on How Fresh Content Can Influence Rankings

10 Illustrations on How Fresh Content Can Influence Rankings | SEO Tips, Advice, Help | Scoop.it
In 2003, engineers at Google filed a patent that would rock the SEO world. Named Document Scoring Based on Document Content Update, the patent not only offered insight into the mind of the world’s largest search engine, but provided an accurate roadmap of the path Google would take for years to come.

 

In his series on the 10 most important search patents of all time, Bill Slawski shows how this patent spawned many child patents. These are often near-duplicate patents with slightly modified passages – the latest discovered as recently as October 2011. Many of the algorithmic changes we see today are simply improvements of these original ideas conceived years ago by Google engineers.

 

One of these recent updates was Google’s Freshness Update, which places greater emphasis on returning fresher web content for certain queries. Exactly how Google determines freshness was brilliantly explored by Justin Briggs in his analysis of original Google patents. Justin deserves a lot of credit for bringing this analysis to light and helping to inspire this post.
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Five Steps To Capturing Mobile Customers In 2012

Five Steps To Capturing Mobile Customers In 2012 | SEO Tips, Advice, Help | Scoop.it
One of the top local marketing headlines this holiday season is that mobile is playing a much greater role in the average shopping experience

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With a fast-growing and appealing consumer base now utilizing mobile devices throughout the purchasing process from pre- to post-sale, local businesses are taking note and investing in mobile marketing at an unprecedented rate.

 

Here’s a five-step process to better understand the mobile shopping phenomenon to enable your business to influence customer decisions in 2012.

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12 SEO Authority Building Tips

12 SEO Authority Building Tips | SEO Tips, Advice, Help | Scoop.it
By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority?

 

From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways:

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80+ New Digital Media Resources You May Have Missed

80+ New Digital Media Resources You May Have Missed | SEO Tips, Advice, Help | Scoop.it

Missed any tips, tricks, apps and tools from the past week? Catch up with our big list. Last week was a busy one for social media. In fact, Christmas might have come early for you with the reveal of Twitter’s new design and the long-awaiting roll-out of Facebook’s Timeline. If you were left indecisive about which shiny new toy to play with first, we have all the guides you need here, in addition to all of the other resources you might have missed this week.

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50 Ideas on Using Twitter for Business

50 Ideas on Using Twitter for Business | SEO Tips, Advice, Help | Scoop.it

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

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5 Social Infographics We Liked This Week

5 Social Infographics We Liked This Week | SEO Tips, Advice, Help | Scoop.it

5 Social Infographics We Liked This Week

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Hands on With Twitter's TweetDeck

Hands on With Twitter's TweetDeck | SEO Tips, Advice, Help | Scoop.it
TweetDeck‘s conversion from eternal beta to version 1.0 is complete, and with this transition comes a fresh, new look, the shedding of the Adobe AIR back end and the graduation to native desktop app. In some ways, it’s still the Twitter dashboard you know and love and in other ways, TweetDeck will never be the same.

 

Twitter rolled out the new TweetDeck as part of a raft of changes that include a new Twitter homepage, new Twitter for the iPhone and more.

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Hands on With the New Twitter.com [PICS]

Hands on With the New Twitter.com [PICS] | SEO Tips, Advice, Help | Scoop.it
Here's a walk-through of all the changes to Twitter.com today.
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