SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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The Many Shades of Google’s Link Disavow Tool

The Many Shades of Google’s Link Disavow Tool | SEO Tips, Advice, Help | Scoop.it
The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but it isn't the game changer some people are making it out to be. In fact, it could be harmful in the wrong hands.
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Google Talks Holiday Shopping Trends Businesses Need To Be Aware Of

Google Talks Holiday Shopping Trends Businesses Need To Be Aware Of | SEO Tips, Advice, Help | Scoop.it

Consumers intend to spend more on holiday shopping this year than they did last year, according to new research from Google.

“We expect this to be the first Nonline shopping season,” a Google spokesperson tells WebProNews. “Meaning that the line between offline and online shopping has truly become blurred for users. They don’t see a line between their online and offline experiences, and neither do smart retailers.”

To perform its study, Google commissioned Ipsos OTX, and independent market research firm. Interviews were conducted via online survey from 8/29 – 8/27, with a total sample of 1,500 consumers.

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Pin to Win: The Ultimate Short Guide to Pinterest for Business

Pin to Win: The Ultimate Short Guide to Pinterest for Business | SEO Tips, Advice, Help | Scoop.it

Social media marketing pinterest pinboard. Ready to ramp up your efforts on Pinterest? Here are the no-fail guidelines to become a real “pinner.”

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YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings

YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings | SEO Tips, Advice, Help | Scoop.it
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm.
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Disavow Tool Beta Test Recovery Laid Bare!

Following a series of questions surrounding the successful recovery of a site that we tested with the newly released Google Disavow tool, I thought that we should look to offer more information about what we did, how we did it and the results that we witnessed, so here we go.

The test site that we used to Beta test the Disavow tool had received a number of warnings via Google Webmaster Tools which began with an ‘Unnatural Link Warning’ which was sent 21st March 2012, which sparked a link removal process undertaken by us to see whether we would be able to have the site reinstated, however as you can see from the image below, there were two failed attempts to satisfy the powers that be at Google and we were told that they were still seeing links pointing into the site that they believed to be ‘unnatural’.

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7 Most Important Online Marketing Tactics for Any Small Business

7 Most Important Online Marketing Tactics for Any Small Business | SEO Tips, Advice, Help | Scoop.it

Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department. It doesn’t matter if it’s just you, as opposed to the traditional definition of department, online marketing must become a habit that’s practiced daily.

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Keyword Research Step By Step

Keyword Research Step By Step | SEO Tips, Advice, Help | Scoop.it
Keyword research is the foundation of your SEO campaign.

 I get a lot of questions about how to do keyword research and about the best tools. So here is a little primer on how I do keyword research. If you do something different, would love to hear about it – share a comment below.I always start with a brainstorming session to list all possible words and phrases that people would use to find what I/my client has to offer. Remember to put yourself in the mindset of the potential customer. This is an important step and one that people try to rush through. You know your product/service and target audience so your input here is invaluable. Ask colleagues and any customers that you have a good relationship with – different perspectives are always great.

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Disavowing Links In Google

Disavowing Links In Google | SEO Tips, Advice, Help | Scoop.it

Disavowing Links In Google: Important Details You Need To Know...

Google just introduced a new tool to disavow links. This means that problem links will no longer be “counted” against you.

Google is very clear that this is an advanced tool for “Power Users” and not something that everyone needs. People should be careful messing around with it.

Some key points:...read more

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Official Google new tool to disavow links

Official Google  new tool to disavow links | SEO Tips, Advice, Help | Scoop.it

A Google tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

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Your Guide to Google’s EMD Algorithm Update - Search Engine Journal

Your Guide to Google’s EMD Algorithm Update - Search Engine Journal | SEO Tips, Advice, Help | Scoop.it
Google has unleashed yet another algorithm as part of a series of updates that are aimed at providing users with better search results and experience.
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Businesses Not Making the Pivot from Lip Service to Social Customer Service [infographic

Businesses Not Making the Pivot from Lip Service to Social Customer Service [infographic | SEO Tips, Advice, Help | Scoop.it
 Social media changes everything. Marketing, sales, customer service, they’re no longer departments, engagement is now a way of business.
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Google Panda & Penguin: A New Way for SEOs to Measure True Impact

Google Panda & Penguin: A New Way for SEOs to Measure True Impact | SEO Tips, Advice, Help | Scoop.it
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate.
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Handling Your Own SEO: Is It A Good Decision For You?

Handling Your Own SEO: Is It A Good Decision For You? | SEO Tips, Advice, Help | Scoop.it
Do you have the time and knowledge to handle your own SEO?

Everyone is trying to save money in today’s economy – but sometimes when you think you are saving money you are actually losing so much more than you save.

If you are considering handling your own SEO, it is only a good decision if.....

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2012 Online Local Holiday Marketing Guide

2012 Online Local Holiday Marketing Guide | SEO Tips, Advice, Help | Scoop.it

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their 2012 holiday marketing plans, there is one strategy in particular that shouldn’t be overlooked, which is location-based marketing. This marketing strategy has become of utmost importance due to the growing use of mobile – especially among shoppers who use these devices to locate nearby stores.

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Six Keys to Standing Out on the Social Web [Infographic]

Six Keys to Standing Out on the Social Web [Infographic] | SEO Tips, Advice, Help | Scoop.it
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page. What can you do to increase that percentage and effectively engage your Facebook audience?
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The Convergence of Social & Search - Search Engine Journal

The Convergence of Social & Search - Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

How one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are links and social signals that are also needed for one to experience good organic search visibility.

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Google Revises Authorship Patent Document

Google Revises Authorship Patent Document | SEO Tips, Advice, Help | Scoop.it

Brian Ussery posted on Google+ a tip that the US Patent Office has released a newer version of the Google patent on Google Authorship. This is named Authentication of a Contributor of Online Content # 20120265755... So what are the differences between this new updated one and the original one?

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The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday

The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday | SEO Tips, Advice, Help | Scoop.it
Dealing with the aftermath of being hit by the Google zoo? In today's Whiteboard Friday, Rand discusses the egress of old link building practices and ingress of new (old) link earning strategies that will help your site stay relevant in the SERPs.
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10 Spooky Cyberattacks in 2012 [INFOGRAPHIC]

10 Spooky Cyberattacks in 2012 [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it

With big names such as Zappos, Amazon, LinkedIn and Android gracing the list, there's a good chance you have fallen victim to a security breach this year. It’s been a chilling year so far for web and mobile security. Cybercriminals continue to think of clever and sneaky ways to strip millions of consumers of credit card information and personal data, thanks largely in part to malicious links, phishing scams and password hacks.

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Google Disavow Links Tool Launched. The disavow tool is a loaded gun.

Google Disavow Links Tool Launched. The disavow tool is a loaded gun. | SEO Tips, Advice, Help | Scoop.it

One wonders why Google simply don't discount the links they already deem to be “bad”? Why the need for the webmaster to jump through hoops? The webmaster is still left to guess which links are “bad”, of course.

Not only is it difficult working out the links that may be a problem, it can be difficult getting a view of the entire link graph. There are various third party tools, including Google’s own Webmaster Central, but they aren’t exhaustive

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Google Disavow Tool Released - We Tested It! -

Following the announcement at PubCon that Google have made their “New and Improved Link Disavow” tool open to the masses, we feel that it is about time that we shared our experience with the tool after being asked to be one of the Beta testers of ...
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Peek Inside Google's Vast Data Centers

Peek Inside Google's Vast Data Centers | SEO Tips, Advice, Help | Scoop.it
Google has some of the most advanced, biggest data centers in the world, and now you can take a detailed look inside of them.
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State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | SEO Tips, Advice, Help | Scoop.it
What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources?
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Things People Shouldn't Say About Your SEO - Search Engine Journal

Things People Shouldn't Say About Your SEO - Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

Everybody thinks their SEO is the best. Guess what? It's not. Not yours, not mine, not anybody's. In light of that, here are some things you don’t want someone to say about the SEO on your website.

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The 10 Types of Social Media Addicts [INFOGRAPHIC]

The 10 Types of Social Media Addicts [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Are you a serial liker? A self-described "guru"? This entertaining infographic breaks down some of the most common forms of the social media obsessed.
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