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How to achieve online visibility to increase your business exposure. Ecombuffet.com
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5 Digital Marketing Metrics That Matter

5 Digital Marketing Metrics That Matter | SEO Tips, Advice, Help | Scoop.it
Here are five metrics that you can use daily in your bid management routine to add nuance to your optimization decisions.
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Official Google Webmaster Central Blog: Behold Google index secrets, revealed!

Official Google Webmaster Central Blog: Behold Google index secrets, revealed! | SEO Tips, Advice, Help | Scoop.it

Since Googlebot was born, webmasters around the world have been asking one question: Google, oh, Google, are my pages in the index? Now is the time to answer that question using the new Index Status feature in Webmaster Tools. Whether one or one million, Index Status will show you how many pages from your site have been included in Google’s index.

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Google Webmaster Tools Expands Index Status With Advanced Options

Google Webmaster Tools Expands Index Status With Advanced Options | SEO Tips, Advice, Help | Scoop.it
Google added a new feature last night to Google Webmaster Tools that really shows you some nice detail on your index status...
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Google Panda Alert: Data Refresh Starts Tonight

Google Panda Alert: Data Refresh Starts Tonight | SEO Tips, Advice, Help | Scoop.it
If the last few days haven't been chaotic enough for you, brace yourself for some more fun. Google announced tonight via Twitter that a "New data refresh of Panda starts rolling out tonight.
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Google Webmaster Tools Notifications For Ignored Links

Google Webmaster Tools Notifications For Ignored Links | SEO Tips, Advice, Help | Scoop.it

On Friday, we reported that Google began sending out a new batch of link warning notifications. What we found out later was that these were not penalty notifications, but rather just a heads up from Google that Google is ignoring some links that are pointing to your web site.

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The Social Media Phenomenon Explained

The Social Media Phenomenon Explained | SEO Tips, Advice, Help | Scoop.it

Over the last few years, social media has reached its noodly tentacles into the business world and taken hold. It’s moved so fast, in fact, that those within the business world have had difficulty grasping what social media is and why it’s such a phenomenon, all while attempting to find a proper perspective on what social media means to them as business leaders.

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Dealing with Personalized Search [Infographic]

Dealing with Personalized Search [Infographic] | SEO Tips, Advice, Help | Scoop.it

Dealing with Personalized Search [Infographic]

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Gunman kills 12 in Colorado movie theater - CNN.com

Gunman kills 12 in Colorado movie theater - CNN.com | SEO Tips, Advice, Help | Scoop.it
At least 14 people were killed and 50 wounded when a gunman opened fire early Friday morning at an Aurora, Colorado, theater, Police Chief Dan Oates said.
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Google Webmaster Tools: An Overview

Google Webmaster Tools: An Overview | SEO Tips, Advice, Help | Scoop.it
This guide to Google Webmaster Tools walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For $0 per month, you get to see information directly from Google for your eyes only.
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Switchboard Tags: Like Canonical Tags, But For Mobile SEO

Switchboard Tags: Like Canonical Tags, But For Mobile SEO | SEO Tips, Advice, Help | Scoop.it
When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it.
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Semantic Search: The Eagle Has Landed

Semantic Search: The Eagle Has Landed | SEO Tips, Advice, Help | Scoop.it
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers.
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24 Famous Fonts You Can Download for Free

24 Famous Fonts You Can Download for Free | SEO Tips, Advice, Help | Scoop.it

Whether you’re drafting an homage or a parody, nothing clinches a concept like the perfect font. Many brands, movies and entertainment properties utilize custom typography, but the web has gone to great lengths to capture the art of these letters. The results are impressive, and often free for non-commercial use

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LinkedIn Makes Homepage More Like Facebook, Google+

LinkedIn Makes Homepage More Like Facebook, Google+ | SEO Tips, Advice, Help | Scoop.it

LinkedIn overhauled the look of its homepage on Monday, the end result of which is sort of a mashup of Facebook and Google+.

 

As on Facebook, the design — rolling out over the next few weeks — has more relevant updates on top plus a comment stream that is set off with a different-colored (light blue) background. There’s also a line on top of the stream that shows which people — and how many — commented and liked the post.

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How to Properly Optimize Image or Video Sites

How to Properly Optimize Image or Video Sites | SEO Tips, Advice, Help | Scoop.it

There are two main advantages of optimizing non-textual content. First, you get a diverse range of organic traffic, from Google Images to YouTube to Google Universal search to meta search engines and other sources. Second, search engines do give a special emphasis to multimedia content, and if your “varied content” attracts a good amount of traction, it helps to significantly improve the overall reputation and trust of your site.

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Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time

Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time | SEO Tips, Advice, Help | Scoop.it
Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
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Google's Confusing Unnatural Link Warnings Freak Out SEOs & Webmasters

Google's Confusing Unnatural Link Warnings Freak Out SEOs & Webmasters | SEO Tips, Advice, Help | Scoop.it
Google sent out a pair of confusing messages alerting webmasters to the fact that other websites are linking to theirs, and as a result, their site may (or may not) be penalized. But don’t panic, says Google’s Matt Cutts.
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How to Create Good Infographics Quickly & Cheaply

How to Create Good Infographics Quickly & Cheaply | SEO Tips, Advice, Help | Scoop.it
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your graphic, it’s time to get building. But how? Here are a few easy to use, low-cost, web-based solutions.
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Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them

Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them | SEO Tips, Advice, Help | Scoop.it
Google’s war on bad links officially became insane today. For months, Google’s sending out warnings about bad links and telling publishers they should act on those, lest they get penalized.
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How to Protect Your Site from Link Spam and Negative SEO

How to Protect Your Site from Link Spam and Negative SEO | SEO Tips, Advice, Help | Scoop.it

Google pushed the Penguin update for its algorithmic filter to lower the rankings of sites who use false measures to gain higher ranks in Google search results. This includes lowering the ranks of sites that don’t follow Google webmaster quality guidelines, participate in link exchange schemes, spam forums and directories for signature links, use cloaking or sneaky JavaScript redirects, and deploy all sorts of black hat formulas to manipulate rankings. An excerpt from Google’s official blog post is below:

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The Big Let Down

The Big Let Down | SEO Tips, Advice, Help | Scoop.it

The Big Let Down: The Problem With Marketing, SEO and Social Media Articles.

 

That great article or Blog post with a compelling headline that sucked you in, it promised all the answers (Ex: “Learn How To Generate Thousands Of Visitors Overnight” or “Increase Facebook Fans Easily” or “Increase Your Revenue With Twitter” etc). You thought you had hit the jackpot and then just as quickly you are deflated and realize you’ve been suckered again.

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10 Important Conversion Optimization Tips That Make Your Site Bad@$$

10 Important Conversion Optimization Tips That Make Your Site Bad@$$ | SEO Tips, Advice, Help | Scoop.it

This barely scratches the surface, but it does provide you with some additional, important areas to consider when looking at your site’s usability.

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Warning: Fake Facebook Photo Notifications Contain Malware

Warning: Fake Facebook Photo Notifications Contain Malware | SEO Tips, Advice, Help | Scoop.it
Emails that purport to be from Facebook and say you've been tagged in a photo may be malware, according to a security expert.
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Google Webmaster Tools Crawl Errors Adds Site Preview Overlays

Google Webmaster Tools Crawl Errors Adds Site Preview Overlays | SEO Tips, Advice, Help | Scoop.it
If you login to Google Webmaster Tools, then go to the crawl errors reports and place your mouse over one of the URLs listed in the report...
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Official Google Webmaster Central Blog: On web semantics

Official Google Webmaster Central Blog: On web semantics | SEO Tips, Advice, Help | Scoop.it

In web development context, semantics refers to semantic markup, which means markup used according to its meaning and purpose.

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7 Habits of Highly Effective SEO

7 Habits of Highly Effective SEO | SEO Tips, Advice, Help | Scoop.it
Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients that go into an ongoing SEO effort.
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