SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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Search Engine Optimization & Content Marketing Strategy - Where Does SEO Fit?

Search Engine Optimization & Content Marketing Strategy - Where Does SEO Fit? | SEO Tips, Advice, Help | Scoop.it

Companies large and small, in industries from retail to manufacturing, publish content online with an expectation that a certain audience of people will find, read and act on that content. While most Search Engine Optimization efforts are rightly focused on marketing goals like acquiring more customers and increasing revenue, making purchases is not the only reason consumers use search or ask for referrals through social networks.

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The 12 Online Scams of Christmas [INFOGRAPHIC]

The 12 Online Scams of Christmas [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it

As the holiday shopping season approaches, cybercriminals are readying their scam list and checking it twice. And this year, no platform is off limits.

According to new study conducted by Harris Interactive and McAfee, about 70% of U.S. consumers plan to shop online during the holidays and one in four will shop on a mobile device. This presents a huge opportunity for cybercriminals to lure unsuspecting victims. McAfee has put together an infographic detailing which scams will be most prevalent this holiday season.

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Matt Cutts On How Google Handles Site-Wide Links Both Algorithmically And Manually

Matt Cutts On How Google Handles Site-Wide Links Both Algorithmically And Manually | SEO Tips, Advice, Help | Scoop.it

If you’re interested in how Google treats site-wide backlinks, you’ll be interested in a new Webmaster Help video Google posted today. Matt Cutts takes on the following question:

Are site-wide backlinks considered good or bad by Google? Or do they just count as 1 link from the whole domain?

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Google Does Take Action Against Spammy Guest Blogging

Google Does Take Action Against Spammy Guest Blogging | SEO Tips, Advice, Help | Scoop.it

Matt Cutts created another video about "spammy" guest blogging and how Google will take action against it. Here is the video, watch it:

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Supercharge your Blog!

Supercharge your Blog! | SEO Tips, Advice, Help | Scoop.it

In my ramblings across the internet over the past twelve years, I’ve probably seen millions and millions of blogs, all vying for an audience. With so many to sift through, the new blogger hoping to get readers of their own have to do more than write a few paragraphs and put up a picture or two; the writing has to be well done! Great blogs are engaging, they solve problems and they help others feel inspired and ready to go. And when you have blog posts like that, people will come back for more. There are lots of ways to ramp up your blog and here are some great tips to start with.And as a teaser, most of these tips are things you were told not to do in your writing! This is the big difference between writing for the internet and writing for publishers or schools. It’s also why so many people love writing blogs.

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A Simple Guide to Google Content Experiments

A Simple Guide to Google Content Experiments | SEO Tips, Advice, Help | Scoop.it
Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment.
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Business Blogging Tips: The Why and The How

Business Blogging Tips: The Why and The How | SEO Tips, Advice, Help | Scoop.it
Businesses, whether small or large, local or enterprise, are constantly being told that blogging will help their search engine rankings, but many are left wondering how to actually implement a blog...

Why Blogging Is Useful for Businesses

Business blogging serves two important purposes.

People rarely share the content found on standard business website pages. Sharing content and linking to content are important factors in helping a site rank well in search engines. Blog posts have the advantage of breaking free of staid, boring business information, giving businesses the opportunity to provide interesting, sharable content.People are looking to make a personal connection with a business, and a blog is the perfect venue for this. Blog posts can focus on the human side of the business, giving the company a personal face that visitors can relate to.

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Google Talks About Optimizing For Tablets

Google Talks About Optimizing For Tablets | SEO Tips, Advice, Help | Scoop.it

If your site isn’t optimized for different devices that people are using, it’s not going to look good for Google when they point users to your site. This is something to keep in mind, when you’re considering optimizing for mobile search and searches from tablets.

Google wants to provide a good experience to users, and users will not benefit from a site that doesn’t cater to the device they are using, even if the content is there. Google recognizes this, and it seems fairly likely that they will take measures to keep your site from showing up if it’s not optimized. Maybe not your site specifically, but this seems like they kind of thing they’d want to improve upon algorithmically.

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Evian's Melotweet App Turns Your Tweets Into a Musical Experience

Evian's Melotweet App Turns Your Tweets Into a Musical Experience | SEO Tips, Advice, Help | Scoop.it
Evian, the bottled water brand, has released an app that visualizes your tweet stream and turns it into a musical experience.

If you’ve ever felt that Twitterwould be better with a soundtrack, then Evian’s Melotweet app is for you.The iPad and Android tablet app shows your incoming stream of tweets as droplets (get it?) while ambient music plays in the background. As the tweets (visualized with the avatar of the Twitter profile) fall, you can drag objects from the left side of the screen to act as obstacles which emit a musical note. Each time a tweet touches that side, it sounds a note. In theory, you can use the tweets to compose your own tune.

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Google Penguin: What Lurks Beneath the Surface?

Google Penguin: What Lurks Beneath the Surface? | SEO Tips, Advice, Help | Scoop.it
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface.
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Ideas For Content Creation

Ideas For Content Creation | SEO Tips, Advice, Help | Scoop.it

Ideas For Content Creation...Are you stumped when it comes to ideas for new content? Content marketing is so important these days and we are generating so much content. Site pages, Blog posts, guest Blog posts, tweets, Facebook updates, articles, press releases and more. With all this demand for content, getting creative in selecting topics is increasingly important.Often clients come to me and ask me to help them develop a list of topics and I’ve never yet been stumped by any industry or niche. I love getting creative and finding new ways to sharing info and finding new info to share.

 

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Confirmed: Google Moving Search Options Above Results

Confirmed: Google Moving Search Options Above Results | SEO Tips, Advice, Help | Scoop.it

That test many of you have been seeing where Google shows its search options above the search results instead of on the left? It’s not a test anymore. Google has just confirmed that all U.S. searchers will soon be getting the new interface — one that highly resembles Google’s mobile search results pages. Options to search verticals like Images, News and Maps are moved from the left-side of the page up above the top search results. Here’s how the new interface looks, from a screenshot Google provided in its blog post:

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Firefox To Add Search Engine Hijacking Warnings To Browser

Firefox To Add Search Engine Hijacking Warnings To Browser | SEO Tips, Advice, Help | Scoop.it
BrowserFame reports the latest “nightly channel” of the Firefox browser, version 19, is warning browser users when it appears someone is hijacking the search engine results.
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Pinterest Introduces Business Accounts and Tools

Pinterest Introduces Business Accounts and Tools | SEO Tips, Advice, Help | Scoop.it

Pinterest paved the way for greater business participation on Tuesday with the launch of a new set of resources designed just for them.

Companies will now be able to create business accounts, which allows them to enter just a business name — rather than a first and last — and verify their websites using a hidden line of code. Once the code has been recognized, businesses will receive a verification badge on their Pinterest profile pages. It’s not quite as good as Twitter’s profile verification — it would still be easy for someone to impersonate a company on Pinterest by verifying a URL that was similar but not owned by the brand — but it’s a start.

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Study: 36 Percent Of Mobile Automotive Searchers Convert "Within The Hour"

Study: 36 Percent Of Mobile Automotive Searchers Convert "Within The Hour" | SEO Tips, Advice, Help | Scoop.it

Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior from vertical to vertical. The data released today pertain to the automotive category.

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Link Building Scam Alert: When Links Are Held Hostage

Link Building Scam Alert: When Links Are Held Hostage | SEO Tips, Advice, Help | Scoop.it

As a result of Google’s directive that webmasters make an effort to remove obviously spammy links (especially if you received the unnatural links warning), there are companies that are creating link spam networks, putting links to your site on those networks, providing details for how to reach them by e-mail, and then waiting for you to come ask them to remove these obviously spammy links.

The catch? They want you to give them money to take down the links. Links that you never put there in the first place.

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When Is My Tweet's Prime of Life? (A brief statistical interlude.)

When Is My Tweet's Prime of Life? (A brief statistical interlude.) | SEO Tips, Advice, Help | Scoop.it

We can't ever really know when a tweet has been "consumed" (to use Twitter's artless term) without access logs. However, we do have a few pieces of information that may help. Notably, retweets.

Retweets are the currency of Twitter. They're a transaction; I've consumed this tweet and find it valuable enough to pass along to others. And, as retweet-like functionality spreads to Facebook and other networks, they're increasingly becoming the currency of the Internet.

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Website Redesign? Get Some SEO Consultation Before You Launch

Website Redesign? Get Some SEO Consultation Before You Launch | SEO Tips, Advice, Help | Scoop.it
When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website – and how to fix them.
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Why You Shouldn’t Use Google’s New “Disavow Links” Tool

Why You Shouldn’t Use Google’s New “Disavow Links” Tool | SEO Tips, Advice, Help | Scoop.it

There’s no doubt that some webmasters are excited about the potential Google’s new “Disavow Links” tool holds for removing the negative valuation associated with low value inbound backlinks. However, before you dive in and start pasting together lists of links to submit for Google’s consideration using the tool, there are a few weaknesses you’ll want to be aware of.

Specifically, here are three very good reasons to avoid using the Disavow Links tool on your website:

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A Quick Tutorial On StumbleUpon’s New Lists Feature

A Quick Tutorial On StumbleUpon’s New Lists Feature | SEO Tips, Advice, Help | Scoop.it

StumbleUpon, as you may know, launched a big redesign for its desktop version (in addition to new apps for iOS and Windows 8). One of the big new features is Lists, which let the user collect different types of content in personalized lists which can be kept private or made public for others to enjoy (and Stumble).

Even more recently, they added Lists functionality to the toolbar, so users can add content to their lists (or create new lists) while browsing the web.

The company recently put out this quick tutorial video that shows you how to use it, so if you haven’t messed around with the feature yet (now that it’s out of beta), take a look:

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Google Background Images Are Going Away, People Not Happy

Google Background Images Are Going Away, People Not Happy | SEO Tips, Advice, Help | Scoop.it

Google has been shutting down services like crazy since Larry Page took the reins as CEO last year. Some are killed with little noise. Others are killed with a great deal of backlash. Remember Super Poke Pets?

People using background images on their Google homepages are about to experience a big loss, and some are going so far as to say they’ll be changing their homepages or even changing their primary search engines.

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Twitter Profile, Header, & Background Photos!

Learn how to upload a profile, header, and background photo with this short cartoon. Here's a help article: https://bitly.com/TDSBpJ

Although these steps may seem elementary to the Twitter lovers of the world, the social network is still growing its user base and many newer users are likely still trying to get a hold on how the platform works.

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When Link Audits Become SEO Audits: 6 Ways an Inbound Link Analysis Can Uncover Technical SEO Problems - Search Engine Journal

When Link Audits Become SEO Audits: 6 Ways an Inbound Link Analysis Can Uncover Technical SEO Problems - Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you understand more about the domains linking to a given website, and which content attracted those links. And above all, a robust link audit can drive future link building efforts.

 

But, that’s not all it can do. It can also reveal serious technical SEO problems. In my experience, it’s not uncommon for a link audit to morph into a technical audit, which can uncover a number of SEO issues that should be addressed. And those technical SEO problems can be major barriers to a company’s organic search efforts.

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Possible Twitter Hack Prompts Big Password Reset Call

Possible Twitter Hack Prompts Big Password Reset Call | SEO Tips, Advice, Help | Scoop.it

If you get a message from Twitter saying you have to change your password, don't ignore it as a phishing attempt. It may be real. If you get a message from Twitter saying you have to change your password, don’t ignore it as a phishing attempt. It may be real. Mashable has received dozens of reports of Twitter asking users, upon log-in, to reset their passwords because their accounts may have been compromised.

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