SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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3 WordPress Plugins for SEO in 2013

3 WordPress Plugins for SEO in 2013 | SEO Tips, Advice, Help | Scoop.it
Some of you are likely already aware of these plugins, while others will be hearing about them for the first time. These plugins are specifically for WordPress websites. These are only 3 of thousands of plugins available for WordPress. For those of you who haven’t used plugins before, they simply allow you to create functionality on a WordPress site. Almost any functionality you can think of, there likely has already been a plugin developed. If you want to add share buttons, there is a plugin for that, if you want to add related post, there is a plugin for that, and so on.

When evaluating WordPress plugins

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What's Really Included in An SEO's Job - Whiteboard Friday

What's Really Included in An SEO's Job - Whiteboard Friday | SEO Tips, Advice, Help | Scoop.it

With all of these changes, what's really to be expected from an SEO? What should you consider part of your day-to-day job? In this week's Whiteboard Friday, Rand digs into the ever-changing duties of an SEO in today's fast-paced, volatile world. Enjoy!

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10 Website Quality Indicators That Can Sink Your SEO Battleship

10 Website Quality Indicators That Can Sink Your SEO Battleship | SEO Tips, Advice, Help | Scoop.it
If you aren't paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually come from these unattended technical components.
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Facebook Hacks Its Employees to Teach Lessons on Cyberattacks [EXCLUSIVE]

Facebook Hacks Its Employees to Teach Lessons on Cyberattacks [EXCLUSIVE] | SEO Tips, Advice, Help | Scoop.it
When Facebook teaches its staff about how to detect cyberattacks, there isn't a hum-drum Power Point presentation. Instead, it hacks its own employees.
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How Web Retailers Can Profit With Semantic SEO

How Web Retailers Can Profit With Semantic SEO | SEO Tips, Advice, Help | Scoop.it

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms

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5 Tips on Getting More Traffic To Your Site

5 Tips on Getting More Traffic To Your Site | SEO Tips, Advice, Help | Scoop.it

Today, people can market their product to millions of people all over the world by activating an online marketing campaign. That’s the good news. The challenge is that solid online marketing does take time. The days of keyword stuffing and hacking SEO tricks are mostly over. Google is super smart, and they will only get smarter. In this article, we are going to discuss 5 tips on how to get more traffic to your website. Remember, it takes time. But if you stick to it, results will be evident month by month, and after a year, your site will be attracting serious traction.

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Customer Service Should be your FIRST Branding Exercise

Customer Service Should  be your FIRST Branding Exercise | SEO Tips, Advice, Help | Scoop.it

Brand is EVERYTHING, especially when you don’t have it yet – and even more so when what you have is negative. The perception that consumers (and potential consumers) have of your company’s brand is centered around your reputation. Whether it deals with quality, price, service or delivery, it all boils down to value. And of those four, service is the one that involves the least cost and is the most easily implemented and maintained.It’s also the one that can trump all the others. 

 

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How Small Businesses Can Win the Web [INFOGRAPHIC]

How Small Businesses Can Win the Web [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend.
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Best HOW TO, Guides and articles...from SEO company @Ecombuffet

Best HOW TO, Guides and  articles...from SEO company @Ecombuffet | SEO Tips, Advice, Help | Scoop.it

Great collection of articles, tips, advice, how to, guides and more from premier SEO company Ecombuffet.

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How to Diagnose and Repair Conversion Rate Problems

How to Diagnose and Repair Conversion Rate Problems | SEO Tips, Advice, Help | Scoop.it

There’s almost nothing in the world more frustrating than a website that doesn’t convert as well as you expected it to. After all, you’ve put hours upon hours into building your website, planning your products, and carefully orchestrating your launches. So, why aren’t your visitors handing over their credit card info as frequently as you expected them to?!If you find yourself feeling frustrated with your website’s performance, don’t worry. Conversion rate problems are incredibly common, but they’re also incredibly fixable. To learn more about the steps that may be needed to get your site back on track, consider the following conversion rate problem scenarios.

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Take Out Duplication Without a Single Site Change

Take Out Duplication Without a Single Site Change | SEO Tips, Advice, Help | Scoop.it

Duplication is negatively affecting the ability of your ranking pages to perform as well as they could. This is a common point of frustration among SEO professionals, especially those who manage ecommerce sites.

Too often, waiting on the client or development team to implement changes to a site that will help reduce excess crawling and indexation can hinder making the bottom line. What if there was a way to bypass all that and help search engines identify ranking pages? Google and Bing’s parameter handling tools allow you to do just this!

Warning: Changes made using parameter handling are seen as very strong “hints”. Use with caution.

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Google Display Network Keyword Bidding

Google Display Network Keyword Bidding | SEO Tips, Advice, Help | Scoop.it

Keywords are the most common method for targeting in the Google Display Network. In a keyword-driven display campaign, the main factor in determining which landing pages appear for your ads is your choice of keywords inside each AdGroup.Keywords can be combined with managed placements, topic targeting and audience targeting to refine the targeting for those types of campaigns. For my experiments, I focused on AdGroups that only use one or more keywords and no other methods of targeting.

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Bulking Up Content…With Value

Bulking Up Content…With Value | SEO Tips, Advice, Help | Scoop.it

Over the past year we’ve heard a lot of phrases like “thin content” and no “added value” and “low quality” content. Google is looking to ensure that websites offer quality content and if your site doesn’t have content that Google considers high quality, you’ve probably taken a hit.On almost a daily basis people ask me to review their content and explain why it’s “thin” or low quality. I think there are 2 reasons for this.....

 

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10 SEO Truths of 2012 for Agencies & In-House Teams

10 SEO Truths of 2012 for Agencies & In-House Teams | SEO Tips, Advice, Help | Scoop.it
In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged.
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How you can use Google Analytics to monitor your organic traffic

How you can use Google Analytics to monitor your organic traffic | SEO Tips, Advice, Help | Scoop.it
Monitoring organic traffic is a key part of any SEO professional’s job. And with Google Analytics, doing this is easy, and free. Here’s a quick guide to help you explore some key metrics.
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Facebook Glitch Adds Users to Groups They Had Quit

Facebook Glitch Adds Users to Groups They Had Quit | SEO Tips, Advice, Help | Scoop.it

A recent Facebook glitch has added users to groups that they had already quit. These users have had to leave the groups one by one that they had long since left, and many concerns have been raised about the security of information on these pages. Facebook goes out of its way to emphasize the security and privacy of its groups, but technical errors like this one aren’t going to help the site’s credibility

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Google Says Short Content Can Rank Well If It Is Unique

Google Says Short Content Can Rank Well If It Is Unique | SEO Tips, Advice, Help | Scoop.it
There is often this misconception that in order for your pages to rank, you need at least 500 words on a page or some other number.

That is not true...
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Social Media and Content Marketing Trends for 2013

Social Media and Content Marketing Trends for 2013 | SEO Tips, Advice, Help | Scoop.it

Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype. Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing for 2013 and beyond.

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Does Anyone Even Know What a Healthy Link Profile is?

Does Anyone Even Know What a Healthy Link Profile is? | SEO Tips, Advice, Help | Scoop.it

Trying to describe what constitutes a healthy link profile can touch off some very lively discussions. Regardless, since we’re all entitled to our opinions, I’m going to lay out what I feel are some very “safe” guidelines. You can push the limits as much as you feel comfortable with. In reality, there are so many variables, it’s impossible to identify what might be considered the best possible profile. How about “any profile that doesn’t attract undue attention is the best kind to have”?

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4 In-House SEO Myths, 2 Solutions

4 In-House SEO Myths, 2 Solutions | SEO Tips, Advice, Help | Scoop.it
All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world.
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Top 10 Social Networking Sites by Market Share of Visits [October 2012]

Top 10 Social Networking Sites by Market Share of Visits [October 2012] | SEO Tips, Advice, Help | Scoop.it
For a detailed view use interactive chart at the bottom of this post. In October 2012 there have been only small changes to the rankings in the top 10 social networking sites. Google+ is number 4 social media site in the US.
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Pinterest: What, Why and How

Pinterest: What, Why and How | SEO Tips, Advice, Help | Scoop.it
Pinterest is essentially a digital scrapbook or corkboard that allows you to collect all the things you like in one place. It’s a lot of fun but don’t dismiss it as a time waster with no business v...
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How Can Google Stop the Black Hats?

How Can Google Stop the Black Hats? | SEO Tips, Advice, Help | Scoop.it
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich.

Google, the black hats are winning. Despite a persistent and partly effective effort to clean up SERPs and allow brand-building tactics to win, the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – the very guys Panda and Penguin was out to destroy.

And the pressure is growing it seems for Google to do something about it.

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The Google spider & you: What you need to know to get your site indexed

The Google spider & you: What you need to know to get your site indexed | SEO Tips, Advice, Help | Scoop.it

A decent position in the search results is a sure fire way of making more money online. But to do that, you need to make sure your site gets crawled. Here, I'll take you through the basics of how Google crawls the web and what you can do to help it. You might be surprised how easy it is.

So, let’s start at the beginning. Google searches the web. This much you probably know. Then it ranks all the sites and matches them to your query, in order of relevance and authority. SEOs spend a lot of time talking about this part, but much less time talking about how Google actually looks at sites. But it’s important - Google can’t put your site at the top of the search engine results if it doesn’t know you exist.

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