There's been a lot of talk lately about whether user data from analytics is a ranking factor. I argue that Google and Bing don't need to tap into analytics - they have 2 powerful user metrics in their own log data: (1) CTR and (2) Dwell Time.
In the wake of Google’s Panda updates, there’s been a lot of fear regarding user metrics and how they impact SEO. Many people are afraid that “bad” signals in analytics data, especially high bounce rates and low time-on-site, could potentially harm their rankings.
I don’t think Google is tapping into analytics data directly (I’ll defend that later), and I don’t think they have to. There are two user metrics that both Google and Bing have direct access to: (1) SERP CTR, and (2) “Dwell time”, and I think those two metrics can tell them a lot about your site.
The number of people using social networking on phones is surging, according to a new study from comScore. A new study by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking, with more than half of them doing so “almost every day.”
A full 38.2 million people use social networks on their phones or tablets on a “near daily” basis, according to the report. What exactly are they doing? Reading updates from friends, the study says, with 84.6% of mobile social networkers checking out “posts from people known personally.” Posting status updates was the second most popular activity, with 73.6% of users partaking. It’s important to note comScore counts reading blogs as social networking.
Conversion testing is the holy grail of ROI on the Internet. Every day, more of our customers start picking up their phones, asking what new test we are planning for their website. Or may that be a result of sales people “incidentally” dropping Conversion Optimization and in doing so, providing the big eye-opener to customers?
For whatever reason you get asked, there’s always a test you can simply roll out: Optimize your shopping cart.
Optimizing your Shopping Cart is a very nice and clean way of starting your conversion optimization process. It’s where the customer has done everything on your website you wanted him to do. It’s where they are screaming to give you their money. Hence, it’s where you can make very quick wins on improving the ROI on your website.
Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization.
So, you're interested in a customized mobile app for your business. Here are some major points to consider before you start your project.
While creating a mobile website seems like an easy, cheap way to maintain visibility in this environment, another option is to create your own app. A few years ago, that wouldn’t have made any sense. But now prices have come down, the audience has grown and there’s a good chance that if you don’t have a mobile app, your competition will offer one.
There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards.
Both the old and new interfaces offer a standard dashboard that acts as an overview of your analytics profile. But where the new UI has its advantage is with your ability to create your own dashboard - in fact, you can create up to 20 of them for each profile.
The folks at Infographic Labs have made an extremely informative infographic full of Facebook stats. The stat that shocks me the most is that there are 250 million photos uploaded daily! Facebook made $1 Billion in 2011. Zynga games account for 12% of Facebook’s total revenue in 2011.
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide a big advantage over your competitors and it can be a lucrative way to exploit your old fashioned SEO skills.
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the chance a potential customers will find it.
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC.
The panoramic photo that now graces the top of every Facebook profile is pretty, but it’s a far cry from practical. Most cameras don’t take photos that fit into it.
Photo startup Aviary announced on Thursday that it would address this problem with a crop tool designed specifically for the Facebook Timeline cover photo.
The tool is part of a new Facebook photo editing app the company launched in January. To use it, you’ll need to approve the app. “Cover photo” is now an option under the crop tool menu, and it automatically creates a movable and resizable frame that crops your photo at the correct size for Timeline.
Thanks to the Internet and search algorithms, people have learned to express their informational need in the form of keyword queries. Keywords can be easily called the major concept of the global theory of search optimisation because they are the point to start out any web search.
Undoubtedly, one of the main tasks of SEO specialist is to create a competent list of keywords for the promoted web-site. Below you can find the stages that you should pass selecting proper keywords. Fulfilling these points you can decrease expenses for further works in website promotion and to increase the success of advertising campaign. So, what are these stages? See our infographic....
Yesterday, Bing rolled out a new “Linked Pages” feature that looks interesting. But using the feature gives Bing permission to post to Facebook on your behalf. That’s a lot of permission that seems necessary only as a way for Bing to pimp itself.
Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think.
Nine in 10 young adults spend between one and five hours on their mobile devices daily. Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day. Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.
In darts, hitting the bulls-eye is harder to do than hitting any other part of the dartboard. This is because the bullseye is the smallest target. This same principle can also apply to touch targets on mobile devices.
Smaller touch targets are harder for users to hit than larger ones. When you’re designing mobile interfaces, it’s best to make your targets big so that they’re easy for users to tap. But exactly how big should you make them to give the best ease of use to the majority of your users? Many mobile developers have wondered this, and most have turned to the user interface guidelines provided by the platform developer for the answer.
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
Businesses are learning new ways to connect with fans. Check out these tips to get the most from your Facebook marketing. Engagement. It’s the buzzword du jour, particularly in regard to Facebook. It may have been good enough a year or two ago to just get a lot of people to like your Facebook Page but now you have to somehow occupy the attention of those people as well.
The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ contentin its regular search results.
It’s still early days for Google+ and the potential search/SEO benefits of being active there, but there are two recently published guides that go a long way to helping explain what Google is doing and how search marketers (and their clients) can take advantage.
On the Conversation Marketing blog, Ian Lurie yesterday published a lengthy article called Google Plus Box Ranking Factors Report. In it, he investigates (with help from a few dozen industry peers) how Google+ profiles show up in the Related People and Pages from Google+ search results of Google’s “Search Plus Your World” feature.
Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics.