SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
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Facebook and Twitter User Behavior Changes: New Research

Facebook and Twitter User Behavior Changes: New Research | SEO Tips, Advice, Help | Scoop.it
Is your business on Facebook and Twitter? This article shares how user behavior on Facebook and Twitter is shifting, and how brands can respond.
Bonnie Burns's insight:

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.

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Marco Favero's curator insight, September 18, 2015 2:56 AM

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Facebook and Twitter User Behavior Changes: New Research

Facebook and Twitter User Behavior Changes: New Research | SEO Tips, Advice, Help | Scoop.it
Is your business on Facebook and Twitter? This article shares how user behavior on Facebook and Twitter is shifting, and how brands can respond.
Bonnie Burns's insight:

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

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Google's Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

Google's Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results | SEO Tips, Advice, Help | Scoop.it
In a video hangout Monday with Bruce Clay, Google's Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters.
Bonnie Burns's insight:

Google’s Gary Illyes said Monday that the company’s HTTPS ranking boost may serve as a tiebreaker when the quality signals for two search results are otherwise equal. He talked about that and shared updates on the Panda and Penguin algorithms during a video chat with Bruce Clay.

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Time With Mobile Apps Now Beats TV As Apps Become The New Networks

Time With Mobile Apps Now Beats TV As Apps Become The New Networks | SEO Tips, Advice, Help | Scoop.it

TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines.

Bonnie Burns's insight:

All that is coming to an end however as cable TV faces increasing pressure from cord cutters, over-the-top video services and mobile devices. Even the traditional ad-based business model of TV is under treat from Netflix, iTunes, Google Play and Hulu, which just introduced a new premium service ($11.99 vs $7.99) that eliminates most advertising (except at the beginning and end of some programming).

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Facebook Testing Temporary Profile Pictures

Facebook Testing Temporary Profile Pictures | SEO Tips, Advice, Help | Scoop.it
Facebook is testing a feature that allows users to temporarily change their profile pictures and select the time to bring back their current profile pictures.
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Should You Use Inspirational Quote Posts in Your Social Media Marketing Efforts?

Should You Use Inspirational Quote Posts in Your Social Media Marketing Efforts? | SEO Tips, Advice, Help | Scoop.it
One of the most common post types you see when looking through social media pages – especially when looking through small business pages and people starting out in social – is inspirational quote post
Bonnie Burns's insight:

The use of quote posts is somewhat divisive – some people say they’re annoying and shouldn’t be used, others highlight them as a key tactic to boost engagement. Wherever you stand on the use of quote posts, the one thing you cannot deny is this: for a lot of brands and individuals, they work.

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4 Reasons Organic Search Is Better

4 Reasons Organic Search Is Better | SEO Tips, Advice, Help | Scoop.it

Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts

Bonnie Burns's insight:

Diversification is a must, and — if we are smart in our digital marketing plans — we no longer live or die by Google’s hand alone, but have we forgotten about our organic listings and how beneficial they can be?

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Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution

Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution | SEO Tips, Advice, Help | Scoop.it

Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.”

Bonnie Burns's insight:

Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new featur

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9 Ways to Improve Your Pinterest Marketing

9 Ways to Improve Your Pinterest Marketing | SEO Tips, Advice, Help | Scoop.it
Does your business use Pinterest? Want to get more exposure and engagement for your pins? This article shares nine ways to improve your Pinterest marketing.
Bonnie Burns's insight:

Marketing on Pinterest is an excellent way to showcase your business, engage current and potential customers and boost your bottom line.

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The 6 Pinterest Tools To Start Using Today

The 6 Pinterest Tools To Start Using Today | SEO Tips, Advice, Help | Scoop.it
Here’s a fun fact: Pinterest users spend more than double on online purchases than other social media users. In addition, Pinterest users are also more likely to follow brands than they are to follow
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5 Tips for a Strong Social Media Strategy

5 Tips for a Strong Social Media Strategy | SEO Tips, Advice, Help | Scoop.it
Here are a few tips for stepping up your social media strategy to improve overall business.

 

Bonnie Burns's insight:

In an era where smart watches exist, connectivity is proving to be crucial for any business to reach and communicate with current and potential customers. One of the most effective ways to connect the brand to consumers is through social media platforms

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Get 150% Increase in Your Conversion Rate with Retargeting

Get 150% Increase in Your Conversion Rate with Retargeting | SEO Tips, Advice, Help | Scoop.it
Get 150% Increase in Your Conversion Rate with Retargeting
Bonnie Burns's insight:

For digital strategists and PPC consultants alike, being able to understand and align with your target audiences’ online behavior is the only way to truly maximize engagement and conversions.

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What can you expect from igmktg? Full service #SEO solutions for companies of all sizes.

What can you expect from igmktg? Full service #SEO solutions for companies of all sizes. | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Igmktg offers full service SEO solutions for companies of all sizes. B2B, B2C, Local, National and Ecommerce SEO packages comprised of proven tactics and strategies offer positive returns.

Igmktg focuses solely on your needs and goals, allowing us to create a package that uses every single penny of your budget effectively for maximum results. Our comprehensive service offerings are packaged together for a custom program that will get you the exact results you need to hit your business growth objectives.

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How to Boost Your Engagement With Visual Content

How to Boost Your Engagement With Visual Content | SEO Tips, Advice, Help | Scoop.it
Do you want more engagement on your social channels? In this article, you’ll discover how to use visual content to boost engagement.
Bonnie Burns's insight:

There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them

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Amazing Content For Small Businesses: What Does It Really Look Like?

Amazing Content For Small Businesses: What Does It Really Look Like? | SEO Tips, Advice, Help | Scoop.it
It's easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content.
Bonnie Burns's insight:

We’re often told to create amazing content because it will naturally benefit us and bring us social shares, new customers, increased visibility, links and more. However, much of the amazing content that gets noticed and mentioned in analyses is from big brands that have the money and resources to hire a pro.

 

While that’s definitely helpful for anyone who wants to learn more, sometimes it’s nice to look at content that’s created by someone who isn’t a professional content creator and who made it simply to create something useful, rather than for a sales or rankings-driven motive.

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How Important Is Click-Through Rate In An SEO Campaign?

How Important Is Click-Through Rate In An SEO Campaign? | SEO Tips, Advice, Help | Scoop.it

The debate continues over whether or not click-through rate is a search engine ranking signal, but  perhaps it doesn't matter.

Bonnie Burns's insight:

The big problem with these reports — and with many instances of potential ranking factors — is that correlational relationships do not necessarily imply a causal relationship.

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10 Facebook Fan Page Marketing Sins to Avoid

10 Facebook Fan Page Marketing Sins to Avoid | SEO Tips, Advice, Help | Scoop.it

It goes without saying that not all Facebook Pages take off. The ones that do are targeted, strategic and avoiding making any of these common errors - you should avoid them too.

Bonnie Burns's insight:

When starting out, it may have seem like an easy task to create a solid fan base via Facebook marketing. Everyone’s on Facebook these days, right? Surely there's an audience waiting to jump on and Like our page and keep themselves updated through our posts? Right? Unfortunately, it just isn’t that easy.

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Analyzing Your Content With Google Analytics: How to Know What Works

Analyzing Your Content With Google Analytics: How to Know What Works | SEO Tips, Advice, Help | Scoop.it
Social Media Marketing Podcast 162, in this episode Andy Crestodina will explore how to analyze your educational and sales content using Google Analytics.
Bonnie Burns's insight:

How to analyze your educational and sales content using Google Analytics.

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6 Tips to Improve Your Facebook Posts

6 Tips to Improve Your Facebook Posts | SEO Tips, Advice, Help | Scoop.it
Are you marketing on Facebook? Do you want better reach for your Facebook posts? In this article, you'll discover six tips for more effective Facebook posts.
Bonnie Burns's insight:

Many businesses start posting on Facebook without a plan. As a result, their posts often don’t address the needs of their audience.

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Facebook Is Testing Tweaks In The Design For Brand Pages

Facebook Is Testing Tweaks In The Design For Brand Pages | SEO Tips, Advice, Help | Scoop.it
The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users.
Bonnie Burns's insight:

Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have missed them, or perhaps they haven’t reached you yet (It appears the changes are being made visible on the user level).

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Google News: Google Update Coming November 1

Google News: Google Update Coming November 1 | SEO Tips, Advice, Help | Scoop.it
Google update will target content obscured by interstitials. Learn how to protect your site and content from being removed from Google's index
Bonnie Burns's insight:

In their on-going push to address issues impacting mobile users, Google is now focusing on how content is presented or obscured by apps.

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Search, Content & Customer Experience – Moving Prospects From Awareness To Action

Search, Content & Customer Experience – Moving Prospects From Awareness To Action | SEO Tips, Advice, Help | Scoop.it

To reach your SEO goals, your landing pages must map to search terms and the appropriate stage in the customer journey. 

Bonnie Burns's insight:

Your primary goal in developing your content strategy should be communicating with your customers. That means listening to what they have to say, responding to them and making them happy. By placing the customer first, you will notice multiple benefits:

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8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them) | SEO Tips, Advice, Help | Scoop.it

Social media marketing is vital for business growth these days.

Bonnie Burns's insight:

Social media platforms present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape, it's crucial to growing awareness for your products and services. As such, it’s important to get off on the right foot or you risk alienating your audience entirely.

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The 8 Most Common But Simple Missed Opportunities In Optimizing Content

The 8 Most Common But Simple Missed Opportunities In Optimizing Content | SEO Tips, Advice, Help | Scoop.it

These SEO errors can be easily fixed, but not if you're unaware of their existence. .

Bonnie Burns's insight:

With the changes that are always emerging in SEO, it can be difficult to differentiate the tactics that will be most effective, especially if you’re resource-strapped. Here are the eight most common but simple missed opportunities I typically see for optimizing content for SEO.

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Improved Online Strategy with These Content Marketing Tools

Improved Online Strategy with These Content Marketing Tools | SEO Tips, Advice, Help | Scoop.it
Content marketing is the most important part of your digital strategy. Here's a list of online services designed specifically for content marketers.
Bonnie Burns's insight:

There’s no shortage of tools available to help you. Here’s a list – broken down by category – of online services designed specifically for content marketers. Some are new, some are classics. All are worth exploring.

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