SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
Curated by Bonnie Burns
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Instagram Images: How to Stand Out on Instagram

Instagram Images: How to Stand Out on Instagram | SEO Tips, Advice, Help | Scoop.it
Social Media Marketing Podcast 164, in this episode Peg Fitzpatrick will explore Instagram marketing ideas that are easy to put to use right away.
Bonnie Burns's insight:

You’ll discover tools to use for your Instagram images.

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A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type | SEO Tips, Advice, Help | Scoop.it

Structured data can help you to send the right signals to search engines about your business and content. 

Bonnie Burns's insight:

It can be confusing at times to determine which schemas you should use on your website. There are many, and determining which ones to use can be difficult. Below, I have listed a breakdown of which schemas might be used by specific website types. Some can be used across all sites.

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Make Social Measurable: Best Practices and Metrics to Grow and Succeed [Infographic]

Make Social Measurable: Best Practices and Metrics to Grow and Succeed [Infographic] | SEO Tips, Advice, Help | Scoop.it
Your business is on social media, you have followers, and everything feels copacetic. Like all aspects of business, your social media efforts need to be measured in order to capitalize on your success
Bonnie Burns's insight:

The first step is to pick a goal. Answer the question, “Why is my company on social media?” However many reasons you have, your objectives need to align with your metrics. Use the SMART methodology to set your goals for your campaigns, then track, measure, analyze, and make changes to your strategy as you see fit.

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Keywords Are Back For Google Shopping Campaigns!

Keywords Are Back For Google Shopping Campaigns! | SEO Tips, Advice, Help | Scoop.it

A new free script from Brainlabs that will let you manage your Google Shopping campaigns with keywords.

Bonnie Burns's insight:

Shopping campaigns aren’t like Search campaigns with all their precise knobs, levers, and switches. For Shopping campaigns you just give Google a feed of products and hope it can match them to the right queries. It’s a lot like pure broad match (ugh!). You can have negative keywords, but no positive ones.

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6 Steps to Optimize Any Social Profile for Maximum SEO Value

6 Steps to Optimize Any Social Profile for Maximum SEO Value | SEO Tips, Advice, Help | Scoop.it

Impacting search results isn’t as simple as it used to be. You can’t just plant a link farm or stuff keywords like crazy and expect great results. Those actions are actually much more likely to earn you a Google penalty. Today’s SEO is all about publishing quality content and driving organic user engagement. There are no shortcuts to winning Google's heart.

Bonnie Burns's insight:

6 steps to use as a default when building social profiles for a new client.

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How to Secure Your Social Media Accounts: 5 Tools

How to Secure Your Social Media Accounts: 5 Tools | SEO Tips, Advice, Help | Scoop.it

Are your social media accounts secure? Discover five tools to keep your company's social media safe.

Bonnie Burns's insight:

There are tools you can use to protect your social and online accounts, and prevent them from being compromised.

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How Long Does It Take for Social Media Marketing to Start Paying Off?

How Long Does It Take for Social Media Marketing to Start Paying Off? | SEO Tips, Advice, Help | Scoop.it

You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

Bonnie Burns's insight:

According to PR Week, only 16 percent of overall marketing budgets are earmarked for digital. Those numbers are expected to rise and with greater investment, social media marketing has a greater change to thrive.

 

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How to Automate Your Tweets: 3 Useful Twitter Apps

How to Automate Your Tweets: 3 Useful Twitter Apps | SEO Tips, Advice, Help | Scoop.it
Does tweeting take up a lot of your time? In this article, you'll discover how to automatically schedule your tweets at optimal times.
Bonnie Burns's insight:

There are tools you can use to automatically tweet your best content when your followers are most active and engaged.

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Is SEO Important?

Is SEO Important? | SEO Tips, Advice, Help | Scoop.it

Why Is SEO Important? With the power of SEO working for you, you can help readers understand your intentions. You can serve them messages that cast you in the best light. You can be relevant. Helpful. Interesting. These are tenets of search marketing.

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Six Tips To Stay Ahead of Social Media Trends

Six Tips To Stay Ahead of Social Media Trends | SEO Tips, Advice, Help | Scoop.it

Besides new features added to Facebook, LinkedIn Twitter and Pinterest, new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.

Bonnie Burns's insight:

Small business owners have enough on their plates. They have to watch expenses, create marketing pieces, go to sales meetings, follow trends in their industry and keep up with trends on social media. They might have trouble staying on top of them all, but if they fail to pay attention to social media trends, they could miss golden opportunities.

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Brett.Ashley.Crawford's curator insight, September 19, 2015 8:36 AM

Arts organizations need to be focused on their work, so these quick and easy short cuts can save a lot of time. Case in point, Facebook is rolling out yet again another marketing algorithm using data from users 'likes'. If I didn't have that coming to me from a NYTimes Bits email subscription, I could have missed it. Use your technology to serve you (not the other way around)

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Facebook and Twitter User Behavior Changes: New Research

Facebook and Twitter User Behavior Changes: New Research | SEO Tips, Advice, Help | Scoop.it
Is your business on Facebook and Twitter? This article shares how user behavior on Facebook and Twitter is shifting, and how brands can respond.
Bonnie Burns's insight:

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.

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Marco Favero's curator insight, September 18, 2015 2:56 AM

aggiungere la vostra comprensione ...

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Facebook and Twitter User Behavior Changes: New Research

Facebook and Twitter User Behavior Changes: New Research | SEO Tips, Advice, Help | Scoop.it
Is your business on Facebook and Twitter? This article shares how user behavior on Facebook and Twitter is shifting, and how brands can respond.
Bonnie Burns's insight:

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

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Google's Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

Google's Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results | SEO Tips, Advice, Help | Scoop.it
In a video hangout Monday with Bruce Clay, Google's Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters.
Bonnie Burns's insight:

Google’s Gary Illyes said Monday that the company’s HTTPS ranking boost may serve as a tiebreaker when the quality signals for two search results are otherwise equal. He talked about that and shared updates on the Panda and Penguin algorithms during a video chat with Bruce Clay.

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Google Fights Keyword Stuffed Business Names Using a Surprisingness Value

Google Fights Keyword Stuffed Business Names Using a Surprisingness Value | SEO Tips, Advice, Help | Scoop.it
A new Google patent shows an approach to fighting Map Spam that looks at how surprising word combinations in page titles might be.
Bonnie Burns's insight:

A Google patent granted this week targets map spammers, who submit information about businesses to Google Maps, in a manner referred to as keyword stuffing.

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Google Tests "Claim This Business" Link in Local Knowledge Panel

Google Tests "Claim This Business" Link in Local Knowledge Panel | SEO Tips, Advice, Help | Scoop.it

Google is looking at new ways to encourage local businesses to claim their Google My Business local listing with a new alert that shows in the local knowledge panel when searching for a business. 

Bonnie Burns's insight:

Google is adding an icon alongside a “Claim this business” link in the local Google My Business knowledge panel that displays when someone does a search for am exact local business (not a generic business type search)

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Mastering Local SEO – A Resource Guide -

Mastering Local SEO – A Resource Guide - | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

As you may know, Google has recently reduced the local 7 pack to a 3 pack. Regardless of why the change was made, it definitely increased the competitiveness of being listed in the local search results. For that reason, we are going to discuss a few great resources for improving your local SEO knowledge and skills

Regardless of why the change was made, it definitely increased the competitiveness of being listed in the local search results. For that reason, we are going to discuss a few great resources for improving your local SEO knowledge and skills. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/22/mastering-local-seo-a-resource-guide.aspx#sthash.vB9M1Sau.dpuf
Regardless of why the change was made, it definitely increased the competitiveness of being listed in the local search results. For that reason, we are going to discuss a few great resources for improving your local SEO knowledge and skills. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/22/mastering-local-seo-a-resource-guide.aspx#sthash.vB9M1Sau.dpuf
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8 Tools to Take Your Content Marketing Efforts to The Next Level

8 Tools to Take Your Content Marketing Efforts to The Next Level | SEO Tips, Advice, Help | Scoop.it

Needless to say, it’s becoming more and more imperative for digital marketers to create not only consistent online content, but engaging content as well. And that can be a very daunting and overwhelming process.

Bonnie Burns's insight:

The following list includes 8 tools that may be helpful as a content marketer. Each tool tackles a different obstacle: content management, visual content creation, personalizing email outreach, idea generation, scheduling, writing and note-taking, idea organization and content discovery.

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7 Pinterest Tools for Marketers

7 Pinterest Tools for Marketers | SEO Tips, Advice, Help | Scoop.it

Do you use Pinterest for your business? Learn about seven Pinterest tools for marketers.

Bonnie Burns's insight:

Many tools and services can streamline the way you find and pin content to #Pinterest.

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10 Awesome #WordPress Plugins for Podcasters

10 Awesome #WordPress Plugins for Podcasters | SEO Tips, Advice, Help | Scoop.it
Give your podcast a little extra umph with these ten WordPress plugins.
Bonnie Burns's insight:

For marketing purposes, podcasts are also a great way to engage their audience, along with increasing their followers and subscribers.

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70 Useful Inbound Marketing Checklists and Cheat Sheets

70 Useful Inbound Marketing Checklists and Cheat Sheets | SEO Tips, Advice, Help | Scoop.it

Some of the most important web documents that somehow have helped  internal processes for Technical SEO, link building, content development and marketing, social media marketing, analytics and more

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The New Google Local Search Display

The New Google Local Search Display | SEO Tips, Advice, Help | Scoop.it

Recently, Google has made several changes to how it displays local search results. Learn about these changes and the impact for local search marketers.

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SEO Disasters: Preventing The Unthinkable

SEO Disasters: Preventing The Unthinkable | SEO Tips, Advice, Help | Scoop.it

Is your site suffering from a sudden drop in traffic? SEO issues are preventable and  processes for keeping these issues at a minimum.

Bonnie Burns's insight:

Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge.

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Pinterest Hits 100 Million Users, Far Exceeds Expectations

Pinterest Hits 100 Million Users, Far Exceeds Expectations | SEO Tips, Advice, Help | Scoop.it

Pinterest hit a milestone this week, announcing that it has reached 100 million users, far exceeding the estimates of some analysts’ calculations earlier this year.


Bonnie Burns's insight:

“[Pinterest] has faced scrutiny over whether the size of its user base and business growth can justify its huge valuation.” Over the past five years, the company has grown to a valuation of about $11 billion dollars

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How to Boost Your Engagement With Visual Content

How to Boost Your Engagement With Visual Content | SEO Tips, Advice, Help | Scoop.it
Do you want more engagement on your social channels? In this article, you’ll discover how to use visual content to boost engagement.
Bonnie Burns's insight:

There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them

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Amazing Content For Small Businesses: What Does It Really Look Like?

Amazing Content For Small Businesses: What Does It Really Look Like? | SEO Tips, Advice, Help | Scoop.it
It's easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content.
Bonnie Burns's insight:

We’re often told to create amazing content because it will naturally benefit us and bring us social shares, new customers, increased visibility, links and more. However, much of the amazing content that gets noticed and mentioned in analyses is from big brands that have the money and resources to hire a pro.

 

While that’s definitely helpful for anyone who wants to learn more, sometimes it’s nice to look at content that’s created by someone who isn’t a professional content creator and who made it simply to create something useful, rather than for a sales or rankings-driven motive.

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