SEO Tips, Advice, Help
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com - Digital Marketing Pros
Curated by Bonnie Burns
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Social and Content Marketing: It’s Time to Put a Ring On It

Social and Content Marketing: It’s Time to Put a Ring On It | SEO Tips, Advice, Help | Scoop.it
Why do we build walls to separate our social and content marketers? Social ROI is critically dependent on great content, and great content is social by design.
Bonnie Burns's insight:

Forward-thinking companies are making an organizational shift toward convergence, with a focus on creating and delivering effective content with measurable results across every channel.

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Facebook Is Actually Testing Its 'Dislike' Button -- But It's Probably Not What You Expected

Facebook Is Actually Testing Its 'Dislike' Button -- But It's Probably Not What You Expected | SEO Tips, Advice, Help | Scoop.it

Watch out, advertisers! Facebook CEO Mark Zuckerberg did his best to break the Internet last month when he announced the social network was building a “Dislike” button. Well, that button is ready for testing, but it’s not the giant thumbs-down you probably expected.

Bonnie Burns's insight:

Facebook is testing a feature that lets users respond to News Feed posts using other emotions besides “Like” —  things like “haha,” “sad” or “angry.” Facebook is testing six new emotions, each with its own corresponding emoji, as a way to encourage people to engage with posts where “Like” isn’t appropriate or desired. It’s tough to “Like” a post about a loved one passing away, for example.

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IndyLogix's curator insight, October 9, 2015 12:30 AM

IndyLogix Solutions -Digital Marketing & Web Design Agency India

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Testimonials: Increase Your Visitor’s Trust

Testimonials: Increase Your Visitor’s Trust | SEO Tips, Advice, Help | Scoop.it
Lost of websites have testimonials, but just having them isn’t enough. Learn the steps you could take to find out how testimonials can work best for you.
Bonnie Burns's insight:

Not only should a testimonial talk about the fact that your product is awesome, it should talk about why it’s awesome, how it works and why it worked for the person writing the testimonial. And then you’re only halfway there. You should also have testimonials about the buying process on your site, the delivery, and maybe even someone using your 30 day money back guarantee.

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5 Reasons You Should Be Advertising on Facebook

5 Reasons You Should Be Advertising on Facebook | SEO Tips, Advice, Help | Scoop.it

Facebook has a user base larger than the population of China. With 1.49 billion members worldwide - and 22 billion ad clicks per year - Facebook provides the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them (which I’ll get into in reason #3) - but if you have doubts just re-read those stats because they're quite telling, my friend.

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Twitter's Moments Feature Bring Feature Stories To The Masses In A Concise, Swipeable Format

Twitter's Moments Feature Bring Feature Stories To The Masses In A Concise, Swipeable Format | SEO Tips, Advice, Help | Scoop.it
Moments are a sleek new way of storytelling on Twitter. Instead of hashtags, Moments will allow users to view the top Tweets on the trendiest of topics.
Bonnie Burns's insight:

Each Moment starts with an introduction that includes a title and description and users can then swipe for more information. Content that can be uncovered on a topic includes GIFs, images, video or Vines. Like a specific Tweet? Give it a tap to see more and fav or Retweet. Once you’ve completed a Moment, users are taken to a screen where they can share and Tweet out their thoughts attached to the Moment itself

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3 Types of Video to Incorporate Into Your Social Media Strategy

3 Types of Video to Incorporate Into Your Social Media Strategy | SEO Tips, Advice, Help | Scoop.it
Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Perisco
Bonnie Burns's insight:

If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.

 
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IndyLogix's curator insight, October 9, 2015 12:33 AM

IndyLogix Solutions -Digital Marketing & Web Design Agency India

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Google Confirms The Real Time Penguin Algorithm Is Coming Soon

Google Confirms The Real Time Penguin Algorithm Is Coming Soon | SEO Tips, Advice, Help | Scoop.it
The next Penguin refresh will be happening pretty soon and should be a real-time algorithm.
Bonnie Burns's insight:

This version of the Penguin algorithm will be real-time, at least that is the goal, Gary said. That means that as soon as Google discovers that a link is removed or disavowed, the Penguin algorithm will process it in real time, and you would be able to recover from a Penguin penalty incredibly quickly. However, you could end up with a Penguin penalty just as quickly.

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Local Top Rank's curator insight, October 5, 2015 3:59 AM

The New Penguin Refresh Happening Very Soon..... #penguinrefresh #googleupdates #googlealgorithm

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3 Strategies for Getting More Facebook Shares

3 Strategies for Getting More Facebook Shares | SEO Tips, Advice, Help | Scoop.it

Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too

Bonnie Burns's insight:

Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it. Here are some tips on how to make that happen.

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YouTube Makes Video Shoppable - announcing a new ad unit this week called Shopping ads.

YouTube Makes Video Shoppable - announcing a new ad unit this week called Shopping ads. | SEO Tips, Advice, Help | Scoop.it

Google indicated that consumers watching something on YouTube will soon see an info icon on the upper right corner of the video. Clicking on that icon will reveal related Cards, including any product ads, and clicking on the ads will direct the user to the merchant website.

Bonnie Burns's insight:

Shopping ads will use an auction model (just like Google's search ads) and targeting based on context and audience will be available. Since advertisers will only pay when a video viewer clicks through to a website, the program will likely be well received.

Google indicated that consumers watching something on YouTube will soon see an info icon on the upper right corner of the video. Clicking on that icon will reveal related Cards, including any product ads, and clicking on the ads will direct the user to the merchant website. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/30/youtube-makes-video-shoppable.aspx#sthash.1snqOsos.dpuf
Google indicated that consumers watching something on YouTube will soon see an info icon on the upper right corner of the video. Clicking on that icon will reveal related Cards, including any product ads, and clicking on the ads will direct the user to the merchant website. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/30/youtube-makes-video-shoppable.aspx#sthash.1snqOsos.dpuf
Google indicated that consumers watching something on YouTube will soon see an info icon on the upper right corner of the video. Clicking on that icon will reveal related Cards, including any product ads, and clicking on the ads will direct the user to the merchant website. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2015/09/30/youtube-makes-video-shoppable.aspx#sthash.1snqOsos.dpuf
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Report: Twitter Plans To Allow Tweets Longer Than 140 Characters

Report: Twitter Plans To Allow Tweets Longer Than 140 Characters | SEO Tips, Advice, Help | Scoop.it
Twitter is building a product that would allow long-form tweets, multiple sources have told Recode.
Bonnie Burns's insight:

Such a move would be a major departure from Twitter’s founding days, when its 140-character limit was a necessary nod to the 160-character maximum in SMS messages. Since then Twitter has clung to its signature 140 characters, while users have adjusted by tweeting out blocks of text using screenshots attached as photos.

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malek's curator insight, September 30, 2015 6:09 PM

after long waiting

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Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions

Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions | SEO Tips, Advice, Help | Scoop.it
A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding.
Bonnie Burns's insight:

It’s Advertising Week in New York City, and Facebook was prepared. The social giant has unleashed a handful of new advertising options hoping to woo advertisers and their pocketbooks. The company announced a slew of new features that cover a wide gamut, including mobile, general bidding and buying options.

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The State Of Digital Marketing Skills [Infographic]

The State Of Digital Marketing Skills [Infographic] | SEO Tips, Advice, Help | Scoop.it

Developing digital skills is essential to keep today's marketers relevant and ensure their marketing activities remain competitive in line with the latest trends.


Bonnie Burns's insight:

This infographic reveals how many marketers possess the digital skills needed to succeed, which skills they wish to improve and how organizations can support staff skills in digital development. 

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How Can SEO Tactics and Social Marketing Work Together?

How Can SEO Tactics and Social Marketing Work Together? | SEO Tips, Advice, Help | Scoop.it
Search and social, as more companies are finding out, complement each other quite well.
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Study: Rich Media In Search Drives Increased Click-Through

Study: Rich Media In Search Drives Increased Click-Through | SEO Tips, Advice, Help | Scoop.it
Is ranking in the number one position a guaranteed way to earn the lion's share of clicks from search? Columnist Nathan Safran's research suggests rich snippets may factor in, too.
Bonnie Burns's insight:

Today, search results inevitably contain rich media such as images, video, reviews and map packs. In a previous job, I analyzed search results and found that 8 out of 10 high-volume search results contained rich media of some kind.

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4 Ways to Improve Engagement With Hashtags

4 Ways to Improve Engagement With Hashtags | SEO Tips, Advice, Help | Scoop.it
Do you include hashtags in your social media posts? In this article, I'll share four ways to improve reach and engagement with hashtags.
Bonnie Burns's insight:

Adding hashtags to your campaigns can drive engagement with fans and followers, as well as attract new and prospective customers.

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New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are

New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are | SEO Tips, Advice, Help | Scoop.it
Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas.
Bonnie Burns's insight:

With a new update to ad customizers, you can now dynamically tailor ads based on a person’s physical location when they search.

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Twitter Explains Why it’s Removing Share Counts from Tweet Buttons

Twitter Explains Why it’s Removing Share Counts from Tweet Buttons | SEO Tips, Advice, Help | Scoop.it

A couple of weeks back, Twitter revealed, via it’s Developer Forum, that it's planning to switch off share counts as part of a change to its widely used tweet and follow buttons. 

Bonnie Burns's insight:

So what Twitter’s saying, in effect, is that the tweet button isn’t really reflective of performance anyway, so its relevance is questionable. Twitter goes on to note that the tweet count has never existed as part of their API endpoints and that most share buttons provided by other social networks don’t include counts either.


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Annie Sisk's curator insight, October 8, 2015 2:16 PM

Twitter's decision to remove share counts has far-reaching repercussions for content marketers. Here's why they did it, from the horse's mouth. 

IndyLogix's curator insight, October 9, 2015 12:48 AM

IndyLogix Solutions -Digital Marketing & Web Design Agency India

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A Good Social Relationship Management Platform: What Can It Do For Your Brand [Infographic]

A Good Social Relationship Management Platform: What Can It Do For Your Brand [Infographic] | SEO Tips, Advice, Help | Scoop.it

Online reviews have super powers. A social relationship management platform is what you need to manage your online reputation and continue wooing your target audience"

Bonnie Burns's insight:

Here's an infographic check list on what a good social relationship management platform, as part of your digital marketing strategy, can help you accomplish.

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YouTube Shopping Ads To Expand Beyond Merchants' Own Videos

YouTube Shopping Ads To Expand Beyond Merchants' Own Videos | SEO Tips, Advice, Help | Scoop.it
Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube.
Bonnie Burns's insight:

Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising.

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Pinterest CEO: Our Ads Are More Effective

Pinterest CEO: Our Ads Are More Effective | SEO Tips, Advice, Help | Scoop.it
Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate.
Bonnie Burns's insight:

Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What I’m thinking about doing in the future,” co-founder and CEO Ben Silbermann said during an interview on stage at the IAB Mixx conference in New York this week.

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5 Mistakes Some SEOs Still Make With Links & Content

5 Mistakes Some SEOs Still Make With Links & Content | SEO Tips, Advice, Help | Scoop.it

Common SEO mistakes that inexperienced SEO people make that could be costing you traffic and explains what to do about them.

Bonnie Burns's insight:

And SEO is a complex field; there’s a lot to remember, even more to do, and everyone’s stock answer to your questions seems to be, “It depends.”

Furthermore, it’s not just the fresh-faced, new-on-the-scene SEOs who are making mistakes. Seasoned veterans and outright experts are doing it, too.

Here are five well-known mistakes that SEOs make in regards to links and content — and that are costing vital traffic:

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Steve Ceaton's curator insight, October 1, 2015 12:43 PM
#3 Not using blogging as a trategy.
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How to Use Social Media Insights to Improve Your Marketing

How to Use Social Media Insights to Improve Your Marketing | SEO Tips, Advice, Help | Scoop.it
Are you marketing on Twitter, Facebook or Pinterest? This article shares how to use audience insights to improve your social media marketing.
Bonnie Burns's insight:

Do you know which type of posts your followers prefer?

Social media analytics let you see who your followers are and what they like.

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How To Grow Your Business with Social

How To Grow Your Business with Social | SEO Tips, Advice, Help | Scoop.it

News flash: Social media is not a passing fad. As of early 2015, 75 percent of all small to medium-sized businesses use social media to promote their organizations. Furthermore, even if you aren’t talking about your business online, your consumers are.

Bonnie Burns's insight:

Consumers go online to share when a business has great service, but more often, they voice their opinion of bad service.  This is yet another reason why it’s in your organization’s best interest to join the online conversation

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Local Top Rank's curator insight, September 30, 2015 12:15 AM

Use of Social Media can grow your Busines online #socialmedia #businessonline

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18 Plugins to Speed up Your Google Analytics Implementation

18 Plugins to Speed up Your Google Analytics Implementation | SEO Tips, Advice, Help | Scoop.it

A exhaustive list of plugins/tools to help you implement simple & advance Google Analytics tracking functionality with ease.

Bonnie Burns's insight:

Basic Google Analytics implementation is quite simple to use, however the more advanced side of Google Analytics Tracking, for example Enhanced E-commerce, Content Grouping, Custom Dimensions, and many more are complex and they require more of a technical understanding of the code.

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Optimizing Landing Pages for Lead Generation

Optimizing Landing Pages for Lead Generation | SEO Tips, Advice, Help | Scoop.it

Despite extensive research and a wealth of data supporting the importance of landing pages in the lead generation cycle, however, they remain a commonly underutilized device.

Bonnie Burns's insight:

The strength of a business’ online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much of their time and effort implementing channels that drive traffic to their websites, relying on landing pages built to convert leads into paying customers.

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