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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure
Curated by Bonnie Burns
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Facebook Will Use Web Browsing History for Ad Targeting, Will Not Honor “Do Not Track” Features

Facebook Will Use Web Browsing History for Ad Targeting, Will Not Honor “Do Not Track” Features | SEO Tips, Advice, Help | Scoop.it

Facebook announced this week in a blog post that it will begin to keep track of users’ off-site web browsing information for its targeted advertising. Facebook also announced it will not honor the “do not track” setting found in many web browsers. Many of the site’s competitors, including Google, Pinterest and Twitter, similarly ignore the setting

Bonnie Burns's insight:

Facebook will be able to track users’ web browsing on websites where the Facebook button is encoded, whether the user has “Liked” the webpage or not. However, users will be able to opt out of ads targeted through web-browsing history through the Digital Advertising Alliance’s “AdChoices” program.

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Avoiding Facebook Fraud Infographic

Avoiding Facebook Fraud Infographic | SEO Tips, Advice, Help | Scoop.it
Thinking about advertising on Facebook? Learn more about what click farms are, why they are harmful, and how we can better avoid them.
Bonnie Burns's insight:
A key takeaway is: Know your audience and choose quality over quantity with your paid Facebook ads' demographic reach. By choosing the right demographic and staying away from click farms, you reduce your ads' visibility in risky regions and get a more engagement metric on Facebook.Avoid these common farming locations. Mexico, Brazil, Portugal, Egypt, Nepal, Bangladesh, Philippines and Indonesia.
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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird | SEO Tips, Advice, Help | Scoop.it
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Bonnie Burns's insight:

The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.

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Ch Mahi's comment, June 12, 4:25 AM
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How to Do Awesome SEO Annotations

How to Do Awesome SEO Annotations | SEO Tips, Advice, Help | Scoop.it
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
Bonnie Burns's insight:

SEO annotations can take several forms, but the most common is simply adding comments onto an image file provided by the user experience (UX) or design team. Of course, it’s best to get SEO input into the site build process before even getting to the visual design stage, but nevertheless reviewing and adding comments to visual designs helps ensure that SEO gets incorporated before sending designs to developers

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The 10 Most Popular WordPress Plugins

The 10 Most Popular WordPress Plugins | SEO Tips, Advice, Help | Scoop.it
WordPress has become the go-to publishing platform of various famous website. But what made it popular among digital publications are the WordPress plugins.
Bonnie Burns's insight:

A plugin on WordPress is simply a program, or programs, that are used to complement the core installation of WordPress. In other words, a plugin enhances a user’s experience on WordPress because it handles certain things that WordPress couldn’t, such as improve SEO, monitor comments for spam, or pretty much anything that can improve your site based on its specific needs.

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A New Easter Egg In Google Maps: Travel By Loch Ness Monster

A New Easter Egg In Google Maps: Travel By Loch Ness Monster | SEO Tips, Advice, Help | Scoop.it

There is a new easter egg on Google Maps, one that gives you travel and transit directions by Loch Ness Monster. If you get directions from Fort Augustus to Urquhart Castle when in Google Maps, Google will show the option of traveling via Loch Ness Monster. 

Bonnie Burns's insight:

If you get directions from Fort Augustus to Urquhart Castle when in Google Maps, Google will show the option of traveling via Loch Ness Monster. You can try it yourself by clicking here or by clicking on “Route Options” and then choose either “Fewer Transfers” or “Less Walking,” it’ll show Loch Ness Monster as a travel option.

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Right To Be Forgotten Requests Keep Coming, Now 41,000

Right To Be Forgotten Requests Keep Coming, Now 41,000 | SEO Tips, Advice, Help | Scoop.it

As of the end of last week there were roughly 12,000 requests that had been officially submitted to Google under Europe’s judicially created “right to be forgotten” (RTBF) rule. Google launched an online form last week to field the requests. According to the Wall Street Journal the 12,000 have now turned into 41,000. 

Bonnie Burns's insight:

Google could be faced in a few weeks with several hundred thousand requests from 28 countries, creating a major headache and requiring a much larger staff to address the individual submissions. No individual country in Europe has yet developed any process or procedure to address RTBF and Google hasn’t done much more than put up the form.

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Assembling the Big SEO Puzzle One Small Piece at a Time

Assembling the Big SEO Puzzle One Small Piece at a Time | SEO Tips, Advice, Help | Scoop.it

While there are almost always some easy big wins when dealing with a site's architecture, for the most part, successful SEO is a combination of hundreds of different things.

Bonnie Burns's insight:

The job of the SEO is to help you optimize your site for each of these signals, getting your site to play nice with them all as best as possible. SEOs leverage those things they do have control over, and try to influence those things they don't, hoping that the search engines like what's being done and rank the site according to your wishes. Visitors too are affected either positively or negatively, all of which must be factored into any change being made, or those that have been made.

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4 Ways to Rank Higher in YouTube Search Results |

4 Ways to Rank Higher in YouTube Search Results | | SEO Tips, Advice, Help | Scoop.it
Do you want more people to see your YouTube videos? This article shows you four ways to tweak your videos and rank higher in YouTube search results.
Bonnie Burns's insight:

Have you optimized your videos for search?

If people can’t find you, they can’t watch your videos or subscribe to your channel, which hurts your search ranking.

In this article you’ll find four ways to tweak your videos to rank higher in YouTube search.

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The Worst SEO Advice: 17 SEO Experts Weigh In

The Worst SEO Advice: 17 SEO Experts Weigh In | SEO Tips, Advice, Help | Scoop.it
17 experts discuss the worst SEO advice they have heard, and just what exactly makes it so bad.
Bonnie Burns's insight:

The internet is a mysterious black hole of half truths, whole lies, and what often seems more bad than good. Many misconceptions regarding SEO are floating around the internet, which create a lot of confusion about correct best practices that will actually help to achieve results. What better way to clear the air, than with the help of 16 SEO experts from around the world who were asked to answer the following question:

What is the worst SEO advice you have ever heard or received?
Read more: http://www.poweredbysearch.com/worst-seo-advice-17-seo-experts-weigh-in/#ixzz33VxdvlLh
Under Creative Commons License: Attribution
Follow us: @poweredbysearch on Twitter | poweredbysearch on Facebook
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Here Is How To Remove Content From Google Via Google's Right To Be Forgotten Form

Here Is How To Remove Content From Google Via Google's Right To Be Forgotten Form | SEO Tips, Advice, Help | Scoop.it
As you know, the EU's top court has required Google to enable people to force Google to take down personal information about themselves. This obviously is something that Google is not happy about but
Bonnie Burns's insight:

Google created a form, located over here that you can fill out to request Google to take down information from their search results. It currently only works in the 28 European Union countries and then four other countries Iceland, Liechtenstein, Norway and Switzerland.

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Michael MacNeil's curator insight, June 3, 7:50 AM

Know how to protect your privacy when you want it protected.

Sameep Shah's curator insight, June 3, 11:29 AM

Be very careful about using this form. This is more about privacy and removing personal links then it is about SEO and removing bad links.

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How A Hacker Was Able To Take Over New Facebook Accounts In Just 15 Minutes

How A Hacker Was Able To Take Over New Facebook Accounts In Just 15 Minutes | SEO Tips, Advice, Help | Scoop.it
Hacking a Facebook account is way too easy.
Bonnie Burns's insight:

In a post on his personal site, this blogger, known as "Abhibandu," laid out exactly how he hacked into unverified accounts on Facebook.

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Google Algorithm Change History - Moz

View the complete Google Algorithm Change History as compiled by the staff of Moz. Includes important updates like Google Panda, Penguin, and more.
Bonnie Burns's insight:

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.

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Essential Google+ Marketing Resource: A Complete Guide

Essential Google+ Marketing Resource: A Complete Guide | SEO Tips, Advice, Help | Scoop.it
Do you want to learn how to market yourself and your business on Google+? This article shows how to understand and master Google+ marketing.
Bonnie Burns's insight:

Whether you’re marketing on Google+ as an individual or as a brand, these expert articles will help you manage your presence, promote contests and use Google +Post Ads, and more

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Chris B. Olds's curator insight, June 13, 11:02 AM

Good advice and an essential resource kit!

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Google's Payday Loan Algorithm 3.0 Rolling Out Now

Google's Payday Loan Algorithm 3.0 Rolling Out Now | SEO Tips, Advice, Help | Scoop.it
Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said, “it’s rolling out now!” To catch […]
Bonnie Burns's insight:

Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly that means is not 100% clear. But the types of queries this targets includes terms like [payday loans], [casinos], [viagra] and other forms of highly spammy queries.

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TweetDeck Hacked And Temporarily Taken Offline

TweetDeck Hacked And Temporarily Taken Offline | SEO Tips, Advice, Help | Scoop.it
Twitter took its desktop Twitter client, TweetDeck, offline today following what is reported to be a massive security breach. https://twitter.com/TweetDeck
Bonnie Burns's insight:

When news first broke, TweetDeck recommended that all users remove access to their accounts immediately. Then TweetDeck went a step further to protect its users when major accounts started spreading malicious code by completely shutting the service down

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Google To Warn Searchers When A Mobile URL Redirects To The Homepage

Google To Warn Searchers When A Mobile URL Redirects To The Homepage | SEO Tips, Advice, Help | Scoop.it

Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a “faulty redirect” in place that sends the searcher to your home page, not the page they clicked on.

Bonnie Burns's insight:

Google stated: We’d like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users are redirected to a homepage instead of the the page they asked for, we may note it below the result. If you still wish to proceed to the page, you can click “Try anyway.”

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Norman Pongracz's curator insight, June 9, 7:17 PM

We’d like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users are redirected to a homepage instead of the page they asked for, we may note it below the result. If you still wish to proceed to the page, you can click “Try anyway.”


But Google’s not just warning searchers; there’s also help for webmasters. The “Crawl Errors” section of Webmaster Tools will offer specific information about faulty redirects affecting smartphone crawling.

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60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study] | SEO Tips, Advice, Help | Scoop.it

Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to-Purchase report.

Bonnie Burns's insight:

With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. 

Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime

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New: Connect Your Google+ Business Page To Your Google Maps Listing

New: Connect Your Google+ Business Page To Your Google Maps Listing | SEO Tips, Advice, Help | Scoop.it

Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google Maps. On the help page Google gives detailed directions on how to connect your Google+ business page to your Google Maps verified listing. 

Bonnie Burns's insight:

On the help page Google gives detailed directions on how to connect your Google+ business page to your Google Maps verified listing. This process will connect your current page to Google Maps and apply the business information, including the business address, the Google Maps reviews, business hours and more from Google Maps to your page. The followers, posts, and managers of your page will be retained.

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Selfies May Be Helping the NSA Spy on Internet Users

Selfies May Be Helping the NSA Spy on Internet Users | SEO Tips, Advice, Help | Scoop.it

According to a report in The New York Times, the National Security Agency intercepts about 55,000 “facial recognition quality images” per day. The information, which was obtained from Edward Snowden’s leaked documents from the agency, also indicate that the NSA now believes images are as important as written communications in tracking down targets online. 

Bonnie Burns's insight:

Facebook is jumping headfirst into the facial recognition technology game as well. (According to Facebook, their technology is nearing human levels of recognition of facial photos.) According to an NSA spokeswoman, the agency would require court approval to collect imagery of Americans, though if U.S. citizens sent images overseas they could hypothetically be gathered.

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Social Media Design | Free Tools | Social Media Today

Social Media Design | Free Tools | Social Media Today | SEO Tips, Advice, Help | Scoop.it
These seven resources can help turn your Social Media content from mediocre to professional.
Bonnie Burns's insight:

Design plays a major part of any web or social media presence. Even though you may not have been schooled in the Visual Arts, these resources can help turn your Social Media content from mediocre to professional. Once you choose your network and know the correct specs, read on to discover seven resources that can help you create amazing Social Media content.

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malek's curator insight, June 3, 2:12 PM

Simple and neat. I use Pixlr, good enough for the not-so-sophisticated editing function. 

#ForKeeps

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How to Create Content For "Boring" Businesses

How to Create Content For "Boring" Businesses | SEO Tips, Advice, Help | Scoop.it
Ever wondered how to create content for a business that really isn't that compelling or exciting? We have some ideas that might help you out.
Bonnie Burns's insight:

Boring or otherwise, every business needs a steady stream of prospects. In today’s world, online content is a primary means by which customers find and choose companies to do business with. This can be in the form of blogs, website copy, social media posts, videos or even your meta descriptions. In a recent survey, it was found that 61% of consumers said they feel better about a company that delivers custom content on a consistent basis.  Not only that, 7 of 10 customers prefer to learn about a company or brand through article type content instead of ads.

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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | SEO Tips, Advice, Help | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
Bonnie Burns's insight:

To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.

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Vulnerabilities in 'All in One SEO Pack' Wordpress Plugin Put Millions of Sites At Risk

Vulnerabilities in 'All in One SEO Pack' Wordpress Plugin Put Millions of Sites At Risk | SEO Tips, Advice, Help | Scoop.it
Multiple vulnerabilities in 'All in One SEO Pack' Wordpress Plugin put Millions of websites at risk of hacking.
Bonnie Burns's insight:

Multiple Serious vulnerabilities have been discovered in the most famous ‘All In One SEO Pack’ plugin for WordPress, that put millions of Wordpress websites at risk.

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Women in SEO Discuss Diversity and Give Advice

We asked seven women if they felt their gender presented challenges to their career, as well as what advice they would give to women in SEO.
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