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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure
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Search Engine Journal

Search Engine Journal | SEO Tips, Advice, Help | Scoop.it

Here is a list of the great SEO articles and advice from Jennifer! All a must read!

 

Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com – a full service SEO, Web Design & Development and Social Media Firm. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has been published in many SEO and marketing publications. Jennifer Horowitz is the author of Twitter Quickstart Success Training System, Blogging For Dollars, Optimization Step By Step: 2010 and more. You can follow Jennifer on Twitter at @ecombuffet. For more information on SEO, Twitter training or killer Facebook Fan Pages, contact Jennifer at jennifer@ecombuffet.com.

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SEO Company. SEO Search Engine Optimization. Affordable SEO Services.

SEO Company. SEO Search Engine Optimization. Affordable SEO Services. | SEO Tips, Advice, Help | Scoop.it

STRATEGIES FOR SUCCESS: WEB SITE SEO, SOCIAL MEDIA, BLOGS, COPYWRITING AND MORE

Seo company providing exceptional search engine optimization for web sites, blogs,social netwoking,seo copy writing. If your site doesn't come up on top you are missing out on traffic and sales.

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Matt Cutts Answers “Does Google consider SEO to be spam?”

Matt Cutts Answers “Does Google consider SEO to be spam?” | SEO Tips, Advice, Help | Scoop.it
OK, I am not sure if videos are ever put on SEJ; I am new at this job. However, I had to post this one because Matt Cutts actually discusses how SEOs help clients, gives great examples and says some amazing things.

Quotes:

“Search engines are not as smart as people yet.”“Search engine optimization can be a valid way to help people find what they are looking for via search engines.”“There are many many, many valid ways people can make the world better with SEO.”

WOW! Thanks Matt Cutts! Go conquer the world my fellow SEOs!

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Holiday Marketing Plan – NOW Is The Time

Holiday Marketing Plan – NOW Is The Time | SEO Tips, Advice, Help | Scoop.it

Holiday Marketing Tips: How To Tap Into Online Holiday Shoppers. What You Can Do Today To Tap Into More Holiday Shopping Traffic This Yet...Start by forgetting about you and what you want. Forget your goals and sales objectives. The key is to think about what holiday shoppers want and to think about what problems they face. Then offer them a solution.If you can solve their problems and get yourself found so they know you solve their problems – you’ve got them!

So while the list is endless, I’m going to start with just a few of the major problems they face:read more

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Why So Many Blogs Fail (And What to Do About It)

Why So Many Blogs Fail (And What to Do About It) | SEO Tips, Advice, Help | Scoop.it
It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. And it’s an equally safe bet that this blog will be a waste of time.
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5 Tools for Creating Awesome SEO Reports

5 Tools for Creating Awesome SEO Reports | SEO Tips, Advice, Help | Scoop.it
Do you spend hours hacking around Microsoft Excel every month to create a compelling SEO report for your clients, knowing that they are probably not going to get read or even opened?
In my post below I have provided five tools that can help improve your SEO reports, taking them from being the standard Excel spreadsheet to a report that can be given to anybody at any level within your client’s organisation.
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How To Optimize A Blog Post

How To Optimize A Blog Post | SEO Tips, Advice, Help | Scoop.it

SEO For Blog Posts: How To Optimize Your Blog Post Tips For Good Blog Posts:...

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Top 10 Reasons Your Website Is Losing Sales

Top 10 Reasons Your Website Is Losing Sales | SEO Tips, Advice, Help | Scoop.it
A recent study breaks down why ecommerce site visitors leave without making a purchase.
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Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly | SEO Tips, Advice, Help | Scoop.it

Scottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. The common theme in the majority of the complaints seems to be that webmasters haven’t looked at their site objectively in an effort to determine what they might have done to cause the issue. Often, the problems are obvious and fixable....

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The Evolution of Making Page 1 [INFOGRAPHIC]

The Evolution of Making Page 1 [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed ...
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Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly | SEO Tips, Advice, Help | Scoop.it
Scottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. Said Sir Brian, “It’s not Google’s place to decide which sites we can see and those we can’t.”

These complaints happen every day, actually; stop by the Google Webmaster Forum and pick one of the dozens threads accusing Google of arbitrarily penalizing or deindexing a site. They surface daily. Most of these complaints don’t get this kind of exposure, though.

The common theme in the majority of the complaints seems to be that webmasters haven’t looked at their site objectively in an effort to determine what they might have done to cause the issue. Often, the problems are obvious and fixable.
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7 Best Practices for Improving Your Website's Usability

7 Best Practices for Improving Your Website's Usability | SEO Tips, Advice, Help | Scoop.it
Studies show that web users consume content by skimming chunks of text. Heed these tips to ensure your visitors are absorbing as much important information as possible.
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Bing Says Social Factors More Important Than Links

Bing Says Social Factors More Important Than Links | SEO Tips, Advice, Help | Scoop.it
Eric Enge has an excellent interview with Bing's Duane Forrester. There are many excellent take aways from this interview but the key is this:

Bing says that social factors are more important that link factors for determining rankings...
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Tips For Tapping Into Holiday Traffic – 2011

Tips For Tapping Into Holiday Traffic – 2011 | SEO Tips, Advice, Help | Scoop.it

Holiday Shopping Is Going To Happen – Are You Ready? Will You Benefit? That’s a lot of action to tap into. If you haven’t started a holiday campaign yet – now is the time. There are various things you can do. Grab a cup of coffee or tea and settle in – this is going to be a long one! To get things started, let’s take a look at some stats.

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How Users Search For Local Businesses + 5 Tips To Optimize Local Listings

How Users Search For Local Businesses + 5  Tips To Optimize Local Listings | SEO Tips, Advice, Help | Scoop.it

In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: “When we track our local search rankings, how much should we focus on search terms that include a local term (e.g. town name, ZIP code) vs. generic keywords without the local term?. From a local search optimization point of view, it’s essential for local businesses to include local terms (aka “geo-modifiers”) in their site content and link building activities. Google needs to know where you’re located and which areas you serve in order to return your business as a search result for a relevant, local search.

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Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing

Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing | SEO Tips, Advice, Help | Scoop.it
As the Internet has become an integral part of every company’s marketing strategy, there’s been a feverish push by companies of all sizes to create more easily discoverable online content. A massive explosion of content has, in part, driven this focus on SEO.

In 2010 the Internet comprised of an estimated 215 million websites and 152 million blogs, and according to Technocrati, almost 80 percent of existing blogs are written by hobbyists and self-employed bloggers. With less than $25 a year, anyone can broadcast with no editorial constraints, ethical obligations, or truth.

Traditional publishers, once focused solely on providing great information, are now at risk of having their digital content swallowed up in a sea of online posts often lacking in quality but having good, or even better, SEO..

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Should I Change My URLs for SEO?

Should I Change My URLs for SEO? | SEO Tips, Advice, Help | Scoop.it

Are you constantly fine-tuning your URLs for SEO? Here's 5 scenarios where you might need a change, and a lot of reasons you might not. Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead

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What Frustrates You Most as an SEO/Online Marketer?

What Frustrates You Most as an SEO/Online Marketer? | SEO Tips, Advice, Help | Scoop.it
When things are going well with clients and self-created projects, SEO and online marketing can be a blast of adrenaline. Nothing like the joy of seeing success and watching goals be met. But what about the other side of that coin? In our "Discussion of the Week," we want to know what frustrates you the most as an SEO, social media consultant, analytics guru or whatever online marketing work you do. Ready to vent?? The floor is open!
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Google Panda Update: Cutts Confirms Another Tweak

Google Panda Update: Cutts Confirms Another Tweak | SEO Tips, Advice, Help | Scoop.it
As previously reported, Google's Matt Cutts tweeted out on October 5 to expect some Panda-related flux in the next few weeks, but will have less impact than...
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Does SEO Help Search Ranking? Video

Search engine optimization (SEO) is a series of methods used by content creators to help improve their ranking on various search engines including Google, Yahoo, and Bing. Having a higher search ranking means that people searching for a specific topic will be more likely to see your content before anyone else.

Doing things like giving your content specific titles, using keywords and frequently searched phrases in the body of the page, and maintaining a set of standards across your site are great ways to start with SEO.

More recently, search engines like Google and Bing have started to use social media as part of its search algorithms. Are people sharing your content? Has someone you associate with on Google+ or Facebook shared a specific link related to the subject you're searching for? These may very well be the biggest factors in ranking a site moving forward.

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Latest Google Panda Update Favors Video, Big Brands, Google Properties

Latest Google Panda Update Favors Video, Big Brands, Google Properties | SEO Tips, Advice, Help | Scoop.it

While Google confirmed the update, they did not give details, but if you look at the winners and losers found by Searchmetrics below, it is obvious certain big brands, including Google properties were the big winners and some of Google's competitors took a hit.

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7 Tips For Boosting SEO Of Your Facebook Page

7 Tips For Boosting SEO Of Your Facebook Page | SEO Tips, Advice, Help | Scoop.it

Brands and businesses are moving away from traditional websites, and placing more and more emphasis on their Facebook pages. This is great from a customer service and interaction standpoint, but certainly muddies the waters from an SEO perspective. It used to be that with the right mix of keyword-laden text, reciprocal links, and clever use of heading text, a crafty SEO expert could push a website up in the rankings. But now the focus is on your Facebook page, and you still need to get your brand or business in the top of the rankings. Here’s seven tips to help you do just that.

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The 20-Minute (Or Less) SEO Audit w/ INFOGRAPHIC

The 20-Minute (Or Less) SEO Audit w/ INFOGRAPHIC | SEO Tips, Advice, Help | Scoop.it
Unsure how optimized you are? Don't guess! Use this quick audit, and rise in the rankings.
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What Is Search Engine Optimization? The Three Minute Video!

What Is Search Engine Optimization? The Three Minute Video! | SEO Tips, Advice, Help | Scoop.it
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works?
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Successful SEO Tactics: Off-Site Optimization

Successful SEO Tactics: Off-Site Optimization | SEO Tips, Advice, Help | Scoop.it
The large majority of external factors that influence organic rankings fall within the classification of link building. There have been great debates in recent months that the ranking impact that can be derived through social media signals falls outside of “traditional” link building. That is valid, and will continue to be debated.

It seems there are few topics within SEO or digital marketing that are as highly contested and controversial as link building. As the SEO Tactics chart was developed, it became obvious that off-site influences would be a core pillar.

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