Social Media Success Strategies: Discover how to make social media work for your business...
Not another article about social media. Hasn’t it all been said before?
Maybe (although I doubt it, because we are always learning and testing new things). But even if it has been said before, not everyone was listening because I’m still seeing the same mistakes being made out there.
So here we go again…let’s look at what makes a good social media campaign.
Holiday Shopping Is Going To Happen – Are You Ready? Will You Benefit? That’s a lot of action to tap into. If you haven’t started a holiday campaign yet – now is the time. There are various things you can do. Grab a cup of coffee or tea and settle in – this is going to be a long one! To get things started, let’s take a look at some stats.
Holiday Marketing Tips: How To Tap Into Online Holiday Shoppers. What You Can Do Today To Tap Into More Holiday Shopping Traffic This Yet...Start by forgetting about you and what you want. Forget your goals and sales objectives. The key is to think about what holiday shoppers want and to think about what problems they face. Then offer them a solution.If you can solve their problems and get yourself found so they know you solve their problems – you’ve got them!
So while the list is endless, I’m going to start with just a few of the major problems they face:read more
Scottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. Said Sir Brian, “It’s not Google’s place to decide which sites we can see and those we can’t.”
These complaints happen every day, actually; stop by the Google Webmaster Forum and pick one of the dozens threads accusing Google of arbitrarily penalizing or deindexing a site. They surface daily. Most of these complaints don’t get this kind of exposure, though.
The common theme in the majority of the complaints seems to be that webmasters haven’t looked at their site objectively in an effort to determine what they might have done to cause the issue. Often, the problems are obvious and fixable.
Google announced today that it has launched the Regional Expert Reviewer program for Google Map Maker. If you’re unfamiliar with Google Map Maker, it’s an offering from the company, with which users can add their own knowledge areas to improve Google Maps. With the new program, mappers Google deems “distinguished” get increased reviewing capabilities within their state, country or region of expertise.
You Blog and tweet and optimize your site and pay for ads and Facebook and syndicate articles….all to drive traffic to your site.
So what happens when the traffic gets there?
With only a few seconds to grab the attention of your site visitor and pull them into your site – your headline is the most important element of your website (this applies to email subject lines, headlines on ad copy, and headlines on articles – really all of your marketing) ...read more
“In a tough economy people are comparison shopping online more. If your site doesn't come up on top you are missing out on traffic and sales.” – Jennifer Horowitz, Director of Marketing.
Getting your site on the top of the engines is the foundation of any SEO marketing campaign. If your site doesn't come up on top, you are losing traffic and sales to your competitors. To get your site or blog listed on top of Google, Yahoo, Bing and more, contact us for a no obligation SEO proposal or consultation. learn more
Here is a list of the great SEO articles and advice from Jennifer! All a must read!
Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com – a full service SEO, Web Design & Development and Social Media Firm. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has been published in many SEO and marketing publications. Jennifer Horowitz is the author of Twitter Quickstart Success Training System, Blogging For Dollars, Optimization Step By Step: 2010 and more. You can follow Jennifer on Twitter at @ecombuffet. For more information on SEO, Twitter training or killer Facebook Fan Pages, contact Jennifer at firstname.lastname@example.org.
So, you SEOed, Tweeted, Facebooked, wrote articles, did PPC, used banner ads, sent out press releases, wrote email campaigns, connected on LinkedIn, commented on Blogs, set up joint ventures. You’ve done everything possible to drive traffic to your pages, BUT you still don’t have sales (or leads or phone calls or whatever it is you wanted from that traffic). Or you’ve actually gotten traffic, but they just aren’t taking action. There are many possible reasons, but the one you should look at first is your landing page..,,read more