Google Authorship Markup: Why it matters and how to do it.
Bonnie Burns's insight:
You need a Google+ profile in order to implement the Authorship Markup. You want to implement authorship markup. Trust me, you do!
What is authorship Markup?
It is how Google displays author information in search results. It makes your listing more robust, because it includes a photo, your name and links to more content by you. It’s a great way to make your listing stand out in the SERPs and get more exposure.
To make sure you have a solid SEO foundation and to determine if you would benefit from SEO (if it is worth your time or money to invest in a Search Engine Optimization campaign) you need an SEO Audit - because without one you are flying blind. You don't know if your site has the proper foundation, you don't know if you can actually benefit from SEO (most SEO Firms don't tell you this - but not everyone benefits from SEO!).
The Big Let Down: The Problem With Marketing, SEO and Social Media Articles.
That great article or Blog post with a compelling headline that sucked you in, it promised all the answers (Ex: “Learn How To Generate Thousands Of Visitors Overnight” or “Increase Facebook Fans Easily” or “Increase Your Revenue With Twitter” etc). You thought you had hit the jackpot and then just as quickly you are deflated and realize you’ve been suckered again.
Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to its special Twitter...