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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. igmktg.com and Ecombuffet.com
Curated by Bonnie Burns
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igmktg. An Integrated Digital Marketing Team With Customized Solutions

igmktg. An Integrated Digital Marketing Team With Customized Solutions | SEO Tips, Advice, Help | Scoop.it
Our team of experts develop individual strategies based on an integrated approach to industry knowledge and our own proven technical methods.
Bonnie Burns's insight:

Digital marketing is one of the most cost-effective ways to build and expand your organization with the least amount of effort – it’s about an integrated strategy across many different products including branding, advertising, and building an online presence. http://igmktg.com/

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How to Create Facebook Image Posts That Engage

How to Create Facebook Image Posts That Engage | SEO Tips, Advice, Help | Scoop.it
Do you use images in your Facebook marketing? In this article, you’ll discover how to improve the performance of your Facebook image posts.
Bonnie Burns's insight:

While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.

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Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works | SEO Tips, Advice, Help | Scoop.it
FACT: People take social media seriously, and so should business
Bonnie Burns's insight:

FACT: People take social media seriously, and so should business 
The numbers are impressive--1.5 billion people use Facebook, 316 million use Twitter, 300 million Instagram and 200 million are on Snapchat. And social media behavior is still growing, with the average usage time rising from 1.66 hours per day in 2013 to 1.72 hours last year. Despite some spurious headlines suggesting Facebook's demise, that social network continues to dominate, with 59% of users accessing the social network two or more times a day (which is two-thirds more than Snapchat or Twitter and 1000% more than Pinterest). What these data points tell us is that social media is important to consumers, and brands should find ways to meet consumers' needs and expectations in the channel. While numbers like these typically tempt marketers into believing social media is a fertile content marketing opportunity, this is not the case because...

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The Intersection of SEO and Branding: Smart Strategies for Marketers

The Intersection of SEO and Branding: Smart Strategies for Marketers | SEO Tips, Advice, Help | Scoop.it
It’s time to develop smart strategies that get all aspects of your efforts in sync. Modern marketers can’t waste time arguing over which tactic is more important. Successful marketing requires a holistic, top-level view of today’s top strategies.
Bonnie Burns's insight:

It’s time to develop smart strategies that get all aspects of your efforts in sync. Modern marketers can’t waste time arguing over which tactic is more important. Successful marketing requires a holistic, top-level view of today’s top strategies.

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'Twitter Is Taking a Stand Against Online Harassment'

'Twitter Is Taking a Stand Against Online Harassment' | SEO Tips, Advice, Help | Scoop.it
‘Twitter Is Taking a Stand Against Online Harassment
Bonnie Burns's insight:

Twitter fights legal battles all the time, every day and across the globe.

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23 Mistakes That Kill Search Traffic and Conversions

23 Mistakes That Kill Search Traffic and Conversions | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

SEO mistakes are easy to make, but difficult to fix, and can end up being extremely costly for a business.

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5 Ways to Instantly Improve Landing Page Conversions | SEJ

5 Ways to Instantly Improve Landing Page Conversions | SEJ | SEO Tips, Advice, Help | Scoop.it
Follow these simple steps to see improved landing page conversions across the board. Implement these methods to fully optimize your landing page.
Bonnie Burns's insight:

In the world of online marketing, it’s all about adapting with changes, tweaking your business, and analyzing the results. The same holds true for your landing pages and ad copy.

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Your Online Presence Is Failing: Here Are 4 Reasons Why

Your Online Presence Is Failing: Here Are 4 Reasons Why | SEO Tips, Advice, Help | Scoop.it
Is your online presence is failing to drive sales? Columnist Mary Wallace lays out four reasons why and what you can do about it.
Bonnie Burns's insight:

The online presence of your business must attract and convert prospects. It must engage with leads through a variety of channels as users travel through a longer and more complex buying cycle.

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The Rise of Video: 8 Tips to Boost Your Site's SEO With Video

The Rise of Video: 8 Tips to Boost Your Site's SEO With Video | SEO Tips, Advice, Help | Scoop.it

Latest research on how consumers respond to video ads -- and how local businesses can take advantage of this effective marketing tool.

Bonnie Burns's insight:

Video already makes up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index, and it’s forecast to grow to 80 percent of all traffic by 2019. The popularity of video has spread to advertising and marketing, as well, with eMarketer estimating that $7.77 billion will be spent on online video advertising in 2015.

 

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Facebook Pages See (Very) Slight Organic Likes Growth in July

Facebook Pages See (Very) Slight Organic Likes Growth in July | SEO Tips, Advice, Help | Scoop.it
The 5,000 Facebook pages studied by social analytics and reporting firm Locowise saw slight gains in organic likes growth in July compared with May, but was it enough?
Bonnie Burns's insight:

There was a slight increase in organic page growth in July compared to the last time we looked at pages in May. Average growth of organic page likes was at 0.21 percent in July which is slightly higher than the 0.2 percent growth of page likes we saw in the month of May.

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How to Optimize Your Facebook Posts With Facebook Audience Insights

How to Optimize Your Facebook Posts With Facebook Audience Insights | SEO Tips, Advice, Help | Scoop.it
Do you want to increase your Facebook engagement? In this article you'll find out how to use Facebook Audience Insights to optimize your Facebook posts.
Bonnie Burns's insight:

With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.

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New From Buffer: The Ability To Post & Schedule Native Video On Facebook & Twitter

New From Buffer: The Ability To Post & Schedule Native Video On Facebook & Twitter | SEO Tips, Advice, Help | Scoop.it
Buffer's feature also enables posting video to Google+ pages and links to video on LinkedIn and Pinterest.
Bonnie Burns's insight:

Rolling out today, the new feature will be a boon to users of Buffer’s popular social management platform, at least those who produce video content. As far as we can tell, Buffer is the first social tool to offer such a feature, and it is available to all Buffer users, including those on the free individual plan.

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Stop Guessing: Here’s a Social Media Strategy That Works

Stop Guessing: Here’s a Social Media Strategy That Works | SEO Tips, Advice, Help | Scoop.it
Stop Guessing: Here’s a Social Media Strategy That Works
Bonnie Burns's insight:

You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal.

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Fran Walton's curator insight, August 11, 8:26 PM

social media is awesome to promote your sites, sell your handcrafted products, I like Periscope and snapchat also

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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | SEO Tips, Advice, Help | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?
Bonnie Burns's insight:

Using tools to search Twitter, you can battle writer’s block and other common blogging issues, freeing yourself up to create the best, most unique posts possible. Here’s how.

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Hacker Pleads Guilty For Massive Facebook Scam

Hacker Pleads Guilty For Massive Facebook Scam | SEO Tips, Advice, Help | Scoop.it
A New York hacker pleaded guilty this week to running a massive spam bot program that infected Facebook-connected PCs. The man, Eric Crocker, was charged along with nearly a dozen others for participating in a hacking forum called Darkode. Together, Crocker and others used a spam program called Facebook Spreader to infect PCs that were…
Bonnie Burns's insight:

According to Reuters, Crocker and the other hackers on the Darkode forum were paid between $200 and $300 for every 10,000 infected computers. That means the group of hackers likely earned over $21 million. Now Crocker faces three years in prison, a $250,000 fine, or both.

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Carol Hancox's curator insight, August 25, 7:28 PM

example of the scale of hacking, the income and the consequence of being caught.

 

 

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Google Officially Expands Twitter Into Desktop Search Results

Google Officially Expands Twitter Into Desktop Search Results | SEO Tips, Advice, Help | Scoop.it
After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally.
Bonnie Burns's insight:

Google has officially announced on Twitter, as well in as an updated post on the Google blog, that they have expanded displaying Twitter content — Tweets — in the Google desktop search results.

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robert brownfarley's curator insight, August 23, 3:32 AM

We saw tweets before in search so this isnt really a surprise IMHO

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Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers | SEO Tips, Advice, Help | Scoop.it
Facebook's efforts to develop relationships with publishers and curate content within the News Feed has paid off by making it the top referral source for digital media brands.
Bonnie Burns's insight:

Until recently Google has been the top traffic referrer online. But according to data from Parse.ly, which provides web analytics for digital publishers that include the likes of Mashable, Telegraph Media Group, and Business Insider, Facebook recently surpassed Google as the top referrer for major publishers.

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LinkedIn Built Its New App to Replace Your Office Directory

LinkedIn Built Its New App to Replace Your Office Directory | SEO Tips, Advice, Help | Scoop.it
LinkedIn is taking its "multi-app strategy" to heart.
Bonnie Burns's insight:

Lookup is free, so LinkedIn isn’t charging companies for the service. That could change, obviously, although it might make more sense for LinkedIn to roll a more advanced version of the Lookup service into one of its existing subscription offerings.

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Iris's curator insight, August 19, 12:12 PM

LinkedIn lance une nouvelle application : LookUp. Cette application est à destination des entreprises et permet de trouver les informations et les coordonnées des employés travaillant au sein d'une même entreprise. LookUp pourrait ainsi remplacer les annuaires des entreprises, parfois datés, peu pratiques et pas toujours à jour.

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How to Optimize Your Tweets for Search

How to Optimize Your Tweets for Search | SEO Tips, Advice, Help | Scoop.it
Do you want more exposure for your Twitter account? In this article, you'll discover how to improve the visibility of your Twitter account with SEO.
Bonnie Burns's insight:

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

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Wikipedia Confirms Google Traffic Is Steadily Dropping

Wikipedia Confirms Google Traffic Is Steadily Dropping | SEO Tips, Advice, Help | Scoop.it
Jimmy Wales, the co-founder of Wikipedia, confirms Google is sending them less and less traffic. Call this a "longterm issue."
Bonnie Burns's insight:

There have been a lot of rumors about the decline in traffic Google is sending Wikipedia’s way. There have been reports that Wikipedia has shown a “sudden” and “massive” decline in traffic from Google’s organic search results.

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A Complete Checklist for Social Media Managers (Infographic)

A Complete Checklist for Social Media Managers (Infographic) | SEO Tips, Advice, Help | Scoop.it
Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.
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Lorinda Forrest's curator insight, August 18, 9:54 AM

Great starting checklist - love the detox item

Carol Hancox's curator insight, August 28, 9:44 PM

effectively manage your SNS pages

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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | SEO Tips, Advice, Help | Scoop.it
14 Social Media Marketing Tools Recommended by the Pros
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Facebook Troll Poses as Target Customer Service, Responds to Gender-Neutral Labeling Complaints

Facebook Troll Poses as Target Customer Service, Responds to Gender-Neutral Labeling Complaints | SEO Tips, Advice, Help | Scoop.it
If you still think brands on Facebook don’t need to monitor post and comments on their pages, a recent trolling attack on Target may cause you to change your thinking.
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What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site

What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site | SEO Tips, Advice, Help | Scoop.it
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
Bonnie Burns's insight:

The buy button allows mobile searchers to search, and buy directly through Google without having to pull out a credit card, since Google will store card details after the first purchase to make the process seamless.

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[Privacy Alert] Make Sure Your Mobile Phone Number is Private on Facebook

[Privacy Alert] Make Sure Your Mobile Phone Number is Private on Facebook | SEO Tips, Advice, Help | Scoop.it

A UK software developer discovered an enormous loophole in Facebook’s defenses that allowed him to obtain their names, profile pictures, locations and more just by guessing their mobile numbers. How did he uncover so much private information? Easy: Facebook Graph Search. You may not know it, but your default “who can find me?”

Bonnie Burns's insight:

“Everyone/Public.” That means any user could find you via your information—including your mobile phone number. So the software developer who discovered the weakness, Reza Moaiandin, generated tens of thousands of mobile numbers using an algorithm and sent them to Facebook’s API tool for app developers. Facebook then sent him back tons of user profiles corresponding to the numbers he’d generated.

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Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media

Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media | SEO Tips, Advice, Help | Scoop.it
Most marketing strategies begin with a few things: content, products... and social media. While using social media isn’t required to grow a business,
Bonnie Burns's insight:

In the modern marketing landscape, social media allows you to reach almost anyone, no matter what niche your business is in.

But just because marketers recognize the importance of social media doesn’t mean they know how to use it effectively.

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